The 2024 Cannes Lions International Festival of Creativity provided the perfect opportunity to gauge how generative AI is being adopted by the ad industry. Matt Hall of Studio Rx | An IPG Health Company shares examples of the use of AI and the takeaways for using it in content production for healthcare work. https://lnkd.in/e52gJDcG #CannesLions2024 #healthcaremarketing #healthcareadvertising #pharma #innovation #contentproduction #pharmamarketing
Med Ad News
Advertising Services
Authoritative analysis of the issues, events, trends and strategies shaping healthcare communications.
About us
Med Ad News provides the $1 Trillion pharmaceutical industry with need-to-know business information. We continue our tradition of disseminating original, thought-provoking content with the intent of providing the busy pharmaceutical executive with insight into industry trends that will affect their business, as well as the industry in its entirety. Written primarily by our editors and staff reporters, Med Ad News provides broad coverage of pharmaceutical business, product marketing, and healthcare communications. Med Ad News, provides readers with business intelligence that will impact their company’s performance. Med Ad News, launched in 1982, has been the magazine of choice for insight into successful business and marketing strategies. We offer a multitude of Web-based products designed to keep the busy pharmaceutical executive current on news and events. Through our industry leading Website, PharmaLive.com, and e-mail-based newsletters, including Daily Advantage and Medicine Avenue, readers can receive information deemed critical to their role. To provide business executives with a forum for interaction, we host our annual Med Ad News Manny Awards, celebrating excellence in creativity surrounding the marketing of health and wellness. Events provide attendees with the opportunity to meet industry leaders, understand successful business strategies, and gain insight into issues affecting the industry currently, and in the long term.
- Website
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http://www.PharmaLive.com
External link for Med Ad News
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 1982
Employees at Med Ad News
Updates
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Med Ad News reposted this
The Medical Advertising Hall of Fame is pleased to introduce you to Divante Bradwell a volunteer in our #DEI initiative called #morethanyourresume designed to attract #divercevoices to work in healthcare marketing. The image you see is what we call a mashup and has been generated by AI to depict that our partner agencies belief that you are so much more than what is on paper in a resume. We dig what makes you, YOU. Divante works for ConcentricLife as a Healthcare Project Manager. He brings niche experience across the advertising arena having had roles as a Media/Planner Buyer, Promotional Operations Manager and Client Success Manager. Known for his charisma and easy-going nature he thrives in the fast pace, problem solving demands of healthcare agency work. In his personal time, he is a Bravo enthusiast and can be found working out at Solidcore, spending time with friends, Sunday brunching it, reading, and staying abreast of the latest in luxury fashion. Would you like to work alongside of interesting people like Divante? Maybe you are considering changing industries, and agency work will be more conducive. Upload your resume, opt in to answer a few questions for us to generate your own unique AI-powered mashup returned to you along with a user-tips guide to help you standout to recruiters. Resumes will be reviewed and those candidates who are qualified for an open position at any of the participating MAHF member agencies will be contacted. Learn more: www.morethanyourresume.org #concentriclife #jobsinhealthcaremarketing #healthcareagency #projectmanager #accountmanager #clientservices #advertisingjobs #inclusivity
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Med Ad News reposted this
Meet Emmeleia Daliwan, a multidisciplinary artist specializing in the fields of design, photography, and writing. Art is at the center of her work as she navigates new mediums and formats for optimal impact in healthcare marketing. From 9-5 she works as a Graphic Designer Elevate Healthcare Marketing and in her downtime, she unwinds being immersed in movies with cheesy cliche plots. Participating in the #DEI social talent acquisition initiative, spearheaded by the nonprofit Medical Advertising Hall of Fame Emmeleia shared her photo, bio, and interests with us to generate her one-of-a-kind AI-generated image proving our belief that you are more than your resume, and we dig that about you. If you are embarking on a new career or looking for a refresh, consider working with a healthcare marketing and communications agency. Upload your resume and consider following the prompts to have us create your personal mashup to use to stand out in your job search. MAHF member agencies review resumes for consideration of open roles. Visit www.morethanyourresume.org #elevatehcm #DEIworkplace #MAHF #graphicdesign #healthcareagency #creativejobs #diversevoices #impactthroughdesign #morethanyourresume
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Med Ad News reposted this
Meet Gabi Crowley, Associate Social Media Director, CG Life , a marketing agency that specializes in the life sciences. Gabi is a self-proclaimed Midwest girl at heart, currently calling Los Angeles home because…the sunshine! When not scrolling social media for work, she enjoys being outdoors, most likely at the beach or rollerblading on an ocean path. A favorite icebreaker when she meets new people is "what's your favorite chip?". She enthusiastically volunteered to have this fun Ai-Generated image, we refer to us a 'mashup,' shared on social media in support of the non-profit Medical Advertising Hall of Fame's DEI social talent acquisition initiative to encourage diverse voices joining the work we do in the healthcare agency field. If you are looking for a new career or a reboot in a new industry, check out www.morethanyourresume.org. MAHF member agencies are reviewing resumes that align with their hiring needs. You can also opt-in to have your own mashup created! #MAHF #DE&IEmployers #CelebrateDiversity #workinhealthcaremarketing #digitalma
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Med Ad News reposted this
Meet Mia Campbell, Project Management Group Supervisor at Relevate Health. Mia raised her hand to participate in the non-profit Medical Advertising Hall of Fame's DEI social initiative to raise awareness that diverse voices are welcome in medical advertising and healthcare communications. MAHF member agencies believe that you are more than your resume and want to get to know what makes you, YOU! Mia's cool AI-powered image is an example of what we fondly call a 'mashup', depicting what makes her, HER in and outside of work. Her 13-year career in medical advertising started with earning an undergraduate degree in Public Relations from Grambling State University and her Master of Arts in Public Relations from George Washington University. Mia has successfully contributed her communication, organizational, and leadership skills at Relevate Health for the past 6 years. When not at work, she enjoys traveling, time with loved ones, eating tacos, attending live music events and watching basketball (Go Golden State!) and football (Go Ravens!). Ready to change industries or explore roles in a Healthcare Marketing Agency? Learn more at www.morethanyourresume.org If interested in receiving your own AI-generated 'mashup', follow the prompts when you visit the website. We will send your 'AI-Generated 'mashup' to stand out on social to recruiters. Our participating agencies will also take a look at your information and reach out if there are opportunities that may be a fit. #MAHF #RelevateHealth #jobsinhealthcaremarketing #diversitymatters #meaningfulwork #medicaladvertisinghalloffame
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🧠 A panel of 70+ leaders were asked about the usage of Gen AI in the planning process. ❎ Surprisingly, less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. 🔎 But why? Why aren’t senior teams embracing it more when it can do so much for them and their brands? Sean Rapson of EVERSANA CONSULTING and John Kenny, PhD of EVERSANA INTOUCH explain in "Bringing generative AI to the brand planning process: what marketers need to know". https://lnkd.in/ejnZCEvB #generativeAI #artificialintelligence #healthcaremarketing #pharma #brandmarketing #MedAdNews #brandplanning #strategy
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🦁 "This year, I had the privilege of serving on the Cannes Lions Health 2024 Pharma Jury. As jurors, we prided ourselves on being the champions of creativity, seeking to award not only beautiful work, but work that pushes boundaries and propels our industry forward." 🚀 "Over two days of vigorous and inspiring deliberation, we formed lasting friendships and identified the following notable themes." Susan Perlbachs of EVERSANA INTOUCH shares her experience in the jury room at this year's Cannes Lions International Festival of Creativity. https://lnkd.in/e7BDtSYw #CannesLions2024 #healthcaremarketing #healthcareadvertising #pharma #innovation #pharmamarketing #diversityandinclusion
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Biopharmaceutical manufacturers commercializing products in the United States rely on #marketing and #communications agency partners to inform the marketplace — patients, prescribers, payers, and everyone else who makes decisions about health care — on their product’s benefits and value. The agency partners they choose to work with can make or break a product’s success, but selecting the right collaborator isn’t always easy. Molly Brown of Omnicom Health Group and Megan Hall of Entrée Health explain in "Pitch perfect: RFP responses that don’t fall flat". https://lnkd.in/gBM2sS9h #healthcaremarketing #healthcareadvertising #pharmaadvertising #MedAdNews
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To successfully launch rare disease drugs, with their small patient populations and high costs, pharma manufacturers need to get payers involved in discussions as soon as possible to ensure patient access. Curtis W., Kimberly Irish, PhD, and Zachary Guarino of Peregrine Market Access; Andrew Bast of Greater Than One; and Elizabeth Cobb of Mosaic Group | An IPG Health Company share their insights with Christiane Truelove in "Paying mind to the payers" in the latest issue of Med Ad News. https://lnkd.in/eR3DxF3S #healthcaremarketing #pharmamarketing #payers #marketresearch #artificialintelligence #raredisease #patientaccess #marketstrategy #MedAdNews
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"Accelerated approval allows the FDA to rely on surrogate or intermediate clinical endpoints to approve therapies in a shorter time frame than would be possible with traditional endpoints, but it has come under scrutiny by some policymakers and researchers in recent years." Rachel Dolan of PhRMA and Tiernan Meyer of Avalere explain in their article featured in the latest issue of Med Ad News. https://lnkd.in/eGE2cjP2 #FDA #payers #acceleratedapproval #patientaccess #regulatorypathway
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