We're delighted to share that our partnership with Havas Media Network India resulted in a groundbreaking video campaign for Voltas Limited - A TATA Enterprise during the general elections in India. The campaign featured the use of dynamic multi-lingual creatives and tailored messaging on #ConnectedTV for the first time. With our expertise in Advanced TV and data analytics, we helped Voltas geo-target relevant audiences and activate dynamic creatives at a pin code level in-sync with election phases across #India. Congratulations to our teams for making this campaign successful: Deba Ghoshal, Uday Mohan and Varun Mohan. 🤝 Read more about how we did it in this BrandWagon FinancialExpress story: https://bit.ly/3VZpIqq Discover why we're #NotYourAverageProgrammatic, check out our global client stories here: https://lnkd.in/gC-WvP_w 🎯
MiQ
Advertising Services
New York, New York 69,064 followers
We’re MiQ, a programmatic media partner for marketers and agencies.
About us
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading. We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
- Website
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https://www.wearemiq.com
External link for MiQ
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Enterprise Analytics, Technology platform, Programmatic, Brand Solutions, Performance Solutions, Media Analytics, Omnichannel, Marketing, Advertising, Data Science, and Analytics
Locations
Employees at MiQ
Updates
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In part four of The Link Series, MiQ’s Ramya Parashar and Rohit Srivastava were joined by Mo Das, Lucy Wright and Chris Williams from Amazon Web Services (AWS). The experts came together to reflect on the collaboration between MiQ and AWS, discussing cost optimization, future tech partnerships, and the latest industry trends. Discover more by watching the video: https://bit.ly/4cwNFMY #WeAreMiQ #TheLinkSeries #AWS #NotYourAverageProgrammatic
MiQ & AWS - Industry trends
https://www.youtube.com/
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It's official...MiQ is now in Ireland 🇮🇪 Last week, we had the pleasure of hosting key partners from across the Irish media landscape at our launch event - delving into key industry topics like the cookieless future, sustainable media, quality & connected TV. Thank you to dentsu's Christian McAlinden, Havas Media Network's Liosín Crawley, Integral Ad Science's Nick Welch & our very own John Goulding & Niall Murtagh for joining us on stage! #digitaladvertising #programmatic #sustainability #cookieless
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Discover how MiQ and #ARM Worldwide#ARM Worldwide Worldwide helped Bajaj Finserv boost their app downloads by 5X while achieving a 35% reduction in cost per install (CPI) with powerful #programmatic strategies. 🎯 Read our award-winning success story, with testimonials from Manas Gulati, Co-founder and CEO of ARM Worldwide, and Tushar Pathak, Marketing Lead at Bajaj Finserv, here. https://bit.ly/3Ld6oRF #NotYourAverageProgrammatic #DigitalAdvertising #PerformanceMarketing
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When the Association for National Advertisers released their report on quality and transparency issues in programmatic, the findings weren’t anything new to us. Because we believe that marketers deserve more than average, we’ve always been a step ahead. In our new global report, hear from experts like Lara Koenig about how we’re leading the industry, and helping to future-proof our clients. Download the report today: https://bit.ly/3xHQs6J #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic
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We are excited to partner with afaqs! for Marketers' Excellence Conference & Awards where our very own Varun Mohan would be sharing insights on the new frontiers of digital advertising: #ConnectedTV and #RetailMedia. 📅: July 04, 2024 📍: The Leela, Mumbai #MarketersExcellenceConference #Marketing #Digital #Advertising
#MarketersExcellenceConference: We're thrilled to announce our esteemed panel lineup! Join us as they delve into the theme, "New frontiers: Utilising retail media and C-TV to unlock growth". We appreciate your participation and look forward to engaging discussions. Register Now: https://tally.so/r/w4xjpB 📅: July 04, 2024 📍: The Leela, Mumbai #Marketing | #Awards | #Advertising | #MarketingAwards | #advertisingawards | #advertisingagency | #agency | Esha Arora | Info Edge India Ltd | Krishna Menon | QYOU MEDIA | Pallavi Barman | HRX by Hrithik Roshan | Vaibhav Kapur (He / Him) | Flipkart | Vandana Ramkrishna | Varun Mohan | Venkata Susmita B. | MiQ | JioAds | Red FM
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MiQ analyzed TV viewership behavior from last night’s presidential debate. The data showed that 65% of households that tuned in haven’t been exposed to Trump or Biden media in the last 60 days—highlighting a major gap in current political TV advertising strategy. You can read more of our presidential debate insights here: https://bit.ly/4eG07vc #PoliticalAdvertising #DigitalAdvertising #TVIntelligence #Election2024 #MarketingInsights #ACRData
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Our very own Suzanne Strasser Grant, EVP, Head, Global Agency and Strategic Partnerships, joined The Female Quotient to discuss the importance of networking for professional and personal development and why we should embrace community and opportunity. Watch the session here: https://bit.ly/3zikOgy Thank you to all the wonderful panelists: Michelle Mikoljak Stevenson, Executive Director, Marketing and Communications, Milken Institute Sheryl Goldstein, EVP, Chief Industry Growth Officer, IAB Adia Matthews, Vice President, Hulu Partnership Marketing, Hulu/The Walt Disney Company Maria Vilchez Lowrey, Chief Growth Officer, Direct Digital Holdings Maureen Murphy, Executive Vice President, Client Partnerships, NBCUniversal Jia Hyun, VP, Marketing Solutions, LinkedIn #equalitylounge #canneslions2024 #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic
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MiQ's Michael Lampard Chisvo recently joined ExchangeWire's Ciarán O'Kane for their TraderTalk TV series to unpack the biggest challenges for TV advertising, the execution of CTV strategies, and how MiQ's TV Intelligence platform is the turnkey solution to plan and optimise CTV campaigns. Check out the full talk here: https://bit.ly/4ch19vZ #ConnectedTV #programmatic #adtech
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Our very own Freddie Turner joined The Female Quotient's #EqualityLounge at Cannes for an insightful and inspirational panel discussion focused on how women are shepherding the new age of media, and how the industry is evolving to ensure all perspectives are not only seen but heard. Watch the session here: https://bit.ly/3VZaXFr Thank you to all the brilliant panelists: Jana Arbanas, Vice Chair - US Telecom, Media & Entertainment Sector Leader, Deloitte Tracy-Ann (Goodwin) Lim, Chief Media Officer, JPMorganChase Freddie Turner, Managing Director UK, MiQ Cara Lewis, Chief Investment Officer, Dentsu Media US, dentsu B.Scott, Founder, CEO, and Executive Producer, B.Scott Media Group Moderated by Taryn Crouthers, President, ATTN: #WeAreMiQ #CannesLions2024 #TheFemaleQuotient #NotYourAverageProgrammatic