Happy 🇺🇸 4th of July 🇺🇸 to all! We're taking some time to rest, recharge, and celebrate one of 🎆 THE BEST 🎆 holidays!
Neutronian
Business Intelligence Platforms
Silicon Valley, California 860 followers
SaaS platform for data privacy ratings and quality certification.
About us
Neutronian is a SaaS company providing data privacy ratings and quality certification to drive better campaign performance. We help your company get a read on where your data privacy practices stand and what changes you should make to earn and keep consumers' trust. We also offer a more in-depth data quality certification for those interested in a more thorough audit and ongoing monitoring. Visit our website to learn more about Neutronian Data Privacy Scores and how a certification can benefit your company. Just remember...garbage in, garbage out! Higher quality data = Better performing campaigns
- Website
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https://neutronian.com/
External link for Neutronian
- Industry
- Business Intelligence Platforms
- Company size
- 2-10 employees
- Headquarters
- Silicon Valley, California
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Scoring, Analytics, Monitoring, Audit, Data Quality Verification, Data Performance Measurement, Neutronian Quality Index, Cookieless Validation, Transparency, Data Quality, Ranking, Certification, and Data Privacy
Locations
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Primary
Get directions
Silicon Valley, California, US
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Get directions
Detroit , MI, US
Employees at Neutronian
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Tiffany Walker
Account Management and Customer Success Leader
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Amanda Martin
Chief Revenue Officer (CRO) @ Mediavine | Revenue | Partnerships | Marketing | Data Strategy | Industry Thought-Leader | Corporate Development
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Clayton McLaughlin
Fractional marketing executive. I connect dots. I create value through innovation & action over paralysis.
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Rachel Lucido
Exp. Marketing Director | Enjoys Coffee and Strategizing | Book Lover Working Mom of 3 = Master at Getting Sh*t Done
Updates
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✋🏾 🖐🏽 🖐🏿 Today we honor #Juneteenth, a holiday that just became a federal holiday in 2021. Juneteenth recognizes the end of slavery and the achievements of the African American community. 👊🏿 👊🏽 👊🏾
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🗓 This Thursday, join Lisa Abousaleh, Karie Burt, and Clayton McLaughlin as they talk about data privacy and the costs of inaction. The panel will be moderated by Leah Price Williams from The Mercury Company, a membership-based network that provides actionable insights from someone in your seat without leaving yours.
Looking forward to moderating an exciting event on Data Privacy and the Cost of Inaction with our CIO members hosted by Lisa Abousaleh Karie Burt, and Clayton McLaughlin! The Mercury Company
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Big thanks to ID5.io for including Neutronian in their cookieless checklists for brands and publishers. The links are below in the original post 👇 #Cookieless #DataQuality #DataStrategy
🍪Today, ID5 launched, “No Cookies, No Problem”, cookieless checklists for brands and publishers. This guide break down what it means to be cookieless ready for professionals at every stage of their cookieless migration journey. 🏔️Whether you’re a marketer at the start of a journey or a publisher looking to refine their strategy, No Cookies, No Problem, can help you prepare for the road ahead. We’ve also worked with industry experts from Adobe Havas, Captify®, Neutronian, Sincera, Connatix, Index Exchange , and OpenX to help readers fully optimize their cookieless journey. ✅ So what are you waiting for check this off your list today: https://ow.ly/VNs150RGSPi ✔️Checklist for Brands: https://ow.ly/PqBz50RGSPj ✔️ Checklist for Publishers: https://ow.ly/EpTv50RGSUG
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Neutronian CEO and Co-Founder, Lisa Abousaleh, did some digging into the data privacy practices of one of the subdomains named in the recent Allison Schiff article. The finding is probably just what you'd expect from a company conducting unethical advertising practices. See below post for full details 👇 #Transparency #DataPrivacy #ConsumerPrivacy
CEO and Co-Founder @ Neutronian | Data Privacy | Partner Verification | Customer Success | Business Strategy
A recent AdExchanger article from Allison Schiff highlighting yet another example of revenue opportunity taking precedence over all else got me thinking, what are the privacy implications of the shady advertising practices that continue to be uncovered? A quick dive into this using one of the subdomains highlighted in the article uncovered some interesting details related to data minimization and privacy protection, the biggest one being that this site asks for photo identification AND proof of address (utility bill, bank statement, driver’s license, or tax document) for identity verification!! 😲 🤯 This is not reasonable and honestly kind of creepy. Privacy regulations and user data protection must be taken into account when developing privacy practices just as revenue goals and brand values must both be considered when making advertising monetization decisions. It's a balance that is needed if we are ever going to do better! Link to the AdExchanger article: https://lnkd.in/eJuVpZBF Link to my blog post: https://lnkd.in/eqsUBAE3 #dataprivacy #transparency
Shady Advertising Practices and Their Privacy Implications
https://neutronian.com
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You may know Neutronian produces Data Privacy Scores to help brands and agencies minimize the risks involved in today's advertising ecosystem. BUT... 🔒 Did you know our publisher privacy scores can help you curate inventory partners from a privacy compliance lens? 🔒 Did you know our dataset can be used to enhance an existing whitelist or as an avoidance mechanism similar to brand safety? 🔒 Lastly, did you know it is accessible through any DSP? ➡ Learn more about Data Privacy Scores -->https://lnkd.in/ghZuHCgU ➡ Read our latest Data Privacy Spotlight -->https://lnkd.in/g4PmfRCN #DataPrivacy #ConsumerPrivacy #Programmatic #Advertising #AdTech #BrandMarketing
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⚾ What do data privacy and baseball have in common? ⚾ Josh Raper talked about this during our webinar, Data Privacy and The Cost of Inaction and the analogy resonated. Watch the clip -->https://lnkd.in/gwWrmaXd #DataPrivacy #Transparency #Neutronian #Compliance
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Refill that ☕ and then take a few minutes to read our mini-interview with Jennifer Laing from Causal IQ where she talks about her experiences in programmatic media, their unique approach to programmatic buying, and more! Read more -->https://lnkd.in/gM3dJhrP #Transparency #Programmatic #Media #DataQuality
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Earlier this week, Neutronian's Lisa Abousaleh and Rachel Lucido, along with Joshua Lowcock, Josh Raper and Clayton McLaughlin discussed data privacy and the cost of inaction. A recorded version of this is now available -->https://lnkd.in/gZA-3e67 #DataPrivacy #Transparency #ConsumerPrivacy
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🗓 Today is our webinar, Data Privacy and The Cost of Inaction. Last call to register here -->https://lnkd.in/gnXbj_Pg
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