Orum

It's an Orum Intro Disco!💃🏼 Meet Emily Jeffords 🖌, our Experiential Marketing Manager! As she puts it, "Events are my canvas!" Emily, tell us a bit about yourself! 💎 "My untraditional background as a jewelry designer jump-started my passion for customer relationships, community experience, and the desire to create unique experiences. When I'm not working, I'm building forts with my kids, taking up a new craft project, or hiking." What excites you about your work? 🏋🏼♀️ "Being able to meet customers and members of our community in person and hearing the difference Orum has made in their professional lives. It's really special and powerful to witness." What is something you're working on that excites you? 🤔 "THE ENTIRE MONTH OF SEPTEMBER IS WILD! Just wait and see what we've got cooking up..." What is one question you'd like to ask the Orum community❓ "I would LOVE to hear about your first-ever cold call, your feelings, and how it went! I've had Nick DeSimone coach me on cold calling recently, and man, I have so much respect for our community and the guts it takes to pick up the phone." If you're attending any SaaS events this fall, it's likely you'll find Emily there, so be sure to stop by and say hello. We promise she'll be easy to find!

Jason Dorfman & Aaron Milner 📈 recently joined the Abstrakt Marketing Group for an episode of their fantastic podcast, The Grow Show! Eric Watkins opens the conversation by discussing his first-class buying experience with Aaron and the entire Orum team. They then get into Jason's experience creating a successful startup and the emphasis we've always placed on bringing in top-tier talent as the key element to that success. If you're looking for sales development strategies, they get into that as well, as Aaron offers a wealth of insights directly related to how our team consistently wins in the market and, more importantly, helps our customers and partners do the same. Take a listen: https://lnkd.in/gudNkEKK

Can you create instant credibility in your cold call openers? Every sales rep knows that momentary pause after you share your opening line with a prospect. That pause right before they say, "Wait, who is this? Why are you calling?" If you want to convert more cold call opens into cold call conversations, work to create credibility by giving prospects something they can connect with immediately. Have case studies and stories ready to share about companies in their industry, a company that shares an investor with the prospect, or one they compete with to create FOMO. Give them a reason to want to learn more.

The new SDR meeting the seasoned AE at SKO, getting ready to square off on a cold calling competition...

Returning to the office is a hot topic amongst sellers. Some love it. Some hate it. For our upcoming State of Sales Development report, we asked about the selling environment, and 85% said they were back in the office full-time or part-time. If you've gone back to the office in recent months, we're interested in learning how your performance looks since the move.

Data from Orum’s upcoming 2024 State of Sales Development report reveals a promising trend. 81% of Sales Development Representatives are now choosing to stay and grow within their existing organizations, a significant increase from the 50% turnover reported in 2023. But as they take on new roles, it's vital that you provide your new SDRs with the information they need to win the cold call. Our very own Skye Grace 🌊 went from SDR to AE in just eight months, and now she's helping sharpen messaging for our sellers, marketers, and countless other teams. We asked her for a few tips she would give brand-new sales reps just starting out on their cold-calling journey. Here's what she told us.

Modern sales is all about controlling what you can control. Customer acquisition costs are up, and inbound leads are down. That's why we're so excited to sponsor this month's Outbound Squad webinar about building a world-class outbound motion. This is an absolutely STACKED roster of experts who will discuss how you can take the reigns on driving your team toward more PG and eliminate the hope that a massive inbound lead will appear like magic. Kyle Vamvouris or Vouris Megan Huston & Jack Reilly of ZoomInfo Daniel C. of OneStream Software And, of course, Jason Bay captioning the ship! Register using the link in the comments!

Some more love for our BOLD CALLING podcast! Thanks so much, Amanda Bagley!

Every episode of season one of our podcast, Bold Calling, centers around the question, "What keeps you up at night?" It's a simple question with complex answers, and regardless of the guest, we feel their answers are relatable to everyone. In the latest episode, Ali Schwanke offers her two biggest challenges. 1) Ensuring her business is scalable, especially when thinking about how AI is impacting their clients. 2) Understanding how to handle the firehose of information we are all hit with daily. It's table stakes to say a platform has AI capabilities, but there needs to be practical and tactical conversations to ensure sales professionals actually understand what that means. You can hear the full episode with Ali and every episode of Bold Calling by subscribing in Apple or Spotify. And we'd love to hear what keeps you up at night in the comments!

The first Friday of every month is known as Orum Fridays. The whole Orum team has this day off to recharge and enjoy time away from work. We're proud to provide this perk, as it gives us all a chance to reset. Everyone spends their free time differently. How would you spend an Orum Friday?