Pacvue reposted this
Delighted to be featured in Pacvue’s Q2 2024 Retail Media Benchmark Report! This report breaks down the latest trends in #advertising and #eCommerce across all the #Amazon marketplaces in Europe. It's got tons of valuable insights about different product categories, too. Highlights across Amazon’s European marketplaces: ➡️ Average CPC increased for Sponsored Brands +13.8 YoY ➡️ Average CTR for Sponsored Brands decreased –2.9% YoY ➡️ Average Daily Spend for Sponsored Product increased +18.9% YoY Brands can dive into in-depth data and benchmarks to evaluate their performance and gain insight into the latest industry trends. See for yourself - download the report at: https://bit.ly/4cXcfWV Enjoy!