Data always tells a story, and in this case, cross-visitation was very telling. After observing chronic out-of-stocks across multiple markets in a pet category, Retail Lab and OMG, Inc-Sales and Marketing hypothesized that this trend was negatively impacting consumer behavior and loyalty. How could they validate whether the lack of stock availability drove customer leakage to specialty stores? → That's where Placer came in. Here's a glimpse into what was uncovered: - Consumers at high out-of-stock stores exhibited a preference for pet specialty stores, ranking a local Petco as #1 in their Top 10 Favorite Places. - By comparison, customers at low out-of-stock stores visited pet specialty stores far less frequently. Indeed, no pet specialty store appeared in the top 10 favorite places for customers at low out-of-stock store locations. Check out the full success story using the link provided in the comments below. #Inventory #PetCategory #Research
Placer.ai
Software Development
Santa Cruz, California 31,100 followers
The most advanced foot traffic analytics platform for anyone with a stake in the physical world.
About us
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
- Website
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https://www.placer.ai/
External link for Placer.ai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Santa Cruz, California
- Type
- Privately Held
- Founded
- 2018
Products
Placer.ai
Location Intelligence Software
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. It's the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
Locations
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Primary
343 Soquel Ave
Santa Cruz, California 95062, US
Employees at Placer.ai
Updates
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We've got another exciting one for you all! Next week, join us for our next virtual Discover event. This one is all about gaining strategies to propel your #business forward. Here's what we have in store for you: 🏷️ Retail’s Evolution: The DNB Perspective Featuring our SVP Marketing, Ethan Chernofsky, and True Classic's VP, Head of Retail, Brent Paulsen. 🏷️ Transformative Leadership Mind Leaps With our VP Marketing, Stephanie Atiase, and President & Founder of Remarkable Retail, Steve Dennis. 🏷️ Fostering Experiential Retail With our Director of Research, Elizabeth Lafontaine, Managing Partner of rekon retail, Rebekah Kondrat, and Vice President of Global Analytics at Capri Holdings Limited, Manuel Neto. You won't want to miss this incredible lineup of insights from experts on the resurgence of physical retail with digital brands, transformative #leadership in the AI age, and the importance of experiential #retail. For more details on the event agenda and to register, visit: https://lnkd.in/eq549i-X Hope to see you there!
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This biggest takeaway from Discover Grocery... And why it's going to transform how grocers approach customer acquisition. Full update in this week's brief ft. Ethan Chernofsky. ✨ You can now watch Discover Grocery on demand ✨ Listen to the full segment featuring Lisa Kinney of Albertsons and Kate McIntyre of Fresh Thyme Market , as well as the session led by Erich Kahner, with Michael Montani, CFA, Tom Hebbert, and Christina Drew. Watch the full virtual event at discover.placer.ai/grocery #grocery #strategy #consumerbehavior
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Meet the people behind Placer 🌟 Today, we're excited to highlight Ben McKeeman, our Sr. Customer Success Manager. We’re fortunate to have him on our team! Check out some fun facts about Ben below 🗺 #EmployeeSpotlight #Team #CustomerSuccess
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Retail and #dining sectors are gaining strong momentum, and these brands are leading the charge 👇🏼 → #Grocery chains are leading the pack, with H-E-B emerging as a standout performer. Despite its Texas-centric presence, H-E-B consistently ranks among the top grocery chains nationwide, driven by an increase in short visits fueled by its popular prepared food offerings. → Other grocery giants like ALDI USA and Trader Joe's also posted impressive YoY visit growths, reflecting a continued consumer focus on value and convenience. → Overall, foot traffic across retail and dining venues surged by 6.8% YoY, marking the highest growth rate this year. → As back-to-school season approaches, will these positive visitation trends hold? Stay tuned as we track these developments. 🔍 Dive into our latest Placer 100 Index for more insights: hubs.li/Q02G9vGX0
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📚 Amid a revival of book culture, new bookshops are joining the fray. Publishers Weekly recently examined how B&N’s bricks-and-mortar competitors, Books-A-Million and Half Price Books, stack up against each other. A glimpse into what was uncovered: - Customer traffic is on the rise at Books-A-Million and Half Price Books, especially during the holiday season. - Despite new competitors entering the scene, Barnes & Noble, Inc. remains the main character in the book industry and continues to thrive. Check out the full array of insights below in Jim Milliot's recent article in Publishers Weekly. Thank you for including us! #books #retail #competition Jesse Kent Derring-Do Inc.
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Major breakthroughs are emerging once again in the office recovery arena. These include: → Office visits nationwide last month broke a new post-pandemic record, with visits down just 29.4% compared to June 2019. → Miami and New York continued to lead the post-pandemic office recovery pack– while Atlanta and Boston led in year-over-year (YoY) office recovery. → Houston, still reeling from May’s storms, experienced more severe weather in June – likely contributing to the city’s YoY drop in office visits. → Atlanta and Boston, on the other hand, experienced their busiest in-office month since the pandemic – with respective June 2024 YoY visit increases of 10.0% and 10.7% → San Francisco, meanwhile, surrendered its YoY visit growth lead, even as the San Francisco Federal Reserve president urged tech companies to tighten their in-office policies. 🏢 Check out our new Office Index for the full report. Link below in the comments. #office #commercialrealestate #business
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Is the sky the limit for luxury and value? Recent developments in retail suggest otherwise, indicating a return of the middle. This week's brief, ft. Ethan Chernofsky, explores this topic and more, including how brands can determine their optimal expansion. Tune in below! #retail #businessintelligence #consumerbehavior
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🌟 We're Hiring! 🌟 If you're ready for a new venture, we've got you covered! Join our dynamic team and explore the many open opportunities we have right now: - Senior Backend Engineer - Senior Big Data Engineer - Senior Full Stack Engineer - Automation Engineer - Product Designer - Solutions Engineer - and many more! For more details, visit: https://lnkd.in/ewVgjtK2 #researchanddevelopment #hiring #remotework
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The visit surge brought on by 'Inside Out 2' sets an entirely new industry benchmark 👀👏 In a surprising feat, the film's release in June surpassed other major blockbusters from the past two years. During the week of June 10th, AMC, Cinemark, and Regal Cinemas experienced peak week-over-week (WoW) visits of 76.7%, 70.5%, and 83.2% respectively. This momentum continued with additional increases of 14.8%, 18.2%, and 14.3% in the following week. Compared to the weekly average of Q2 2024, 'Inside Out 2' led to visit increases ranging from 67.5% to 72.6% across these three major theater chains. Further analysis of the top visited locations at AMC, Cinemark, and Regal Cinemas indicates that 'Inside Out 2' attracted a higher percentage of visitors from households with children and lower-income households. This underscores the film's broad appeal and accessibility, solidifying its impact in the market. 🍿 Check out the report for the full analysis - linked below in the comments. #entertainment #success #consumerinsights