Skaled Consulting

One of the most powerful ways to use ChatGPT is to speed up research and ideas. But as many like to say, “garbage in, garbage out.” You don’t want to JUST ask for top trends, the best way to engage, or ask ChatGPT to write a mediocre email. You are the expert, and ChatGPT is your assistant. This week, as we kick off AI Unleashed for the second half of the year, we’ll walk through four ways to get into the heads of your prospects by asking the right questions and using smart prompts. Join Jake Dunlap and Kevin "KD" Dorsey LIVE on Wednesday for: ✔️ Using ChatGPT to gain deep insights into your prospects' needs, preferences, and behaviors. ✔️ How to leverage ChatGPT to create highly personalized and impactful engagement. ✔️ Discover techniques to enhance your sales approach using AI-enhanced research. ___________ Sign up in the comments if you’d like the recording and resources we send out! #createthefuture #aiforsales #aiunleashed

❌ Replacing humans 100% with technology is not the answer to your sales process issues. If you want to improve your sales team’s performance, you have to remember that it’s all a balancing act. ⚖ There has to be a balanced blend of tech and human insight to build efficient and effective systems and processes. Just look at Tesla. They, along with most other leading and cutting-edge consumer brands, have become leaders in their respective industries because of their ability to combine technology with human precision to deliver exceptional products and experiences. It’s that same approach that will allow B2B organizations to optimize their processes and achieve a concept everyone is talking about these days: personalization at scale. A successful sales process hinges on personalization, and personalization at scale thrives on the human element. The immediate next questions are usually: How can I set up the system? How can I ensure I get the right data? And how can I ensure the insights are specific enough? There are some surprisingly simple ways you can begin to attack this. Tune in this Monday, where we’ll be replaying a very special Innovative Seller interview episode featuring an in-depth conversation between Jake and David Cohen, the ex-Global Head of Sales for LinkedIn Talent Solutions. They discuss how to move toward achieving this scalability by making more data-based decisions. Including, fostering a culture of continuous learning and development within your sales teams to stay ahead of the industry trends and have more consistent performance optimization. The episode is a great mid-year refresher to make sure you’re implementing the right tactics for your 2024 strategy when it comes to optimizing your systems and processes to improve your sales team's performance. #innovativeseller #createthefuture #salesstrategy

We have an exciting lineup for AI Unleashed 🤖 in the second half of this year. ➡️ Here’s a sneak peek at what’s coming up: 🗓 Wednesday, July 17th Getting Into the Head of Your Prospects with AI - Using ChatGPT to gain deep insights into your prospects’ needs, preferences, and behaviors - Learn how to leverage ChatGPT to create highly personalized and impactful engagement - Discover techniques to enhance your sales approach using AI-enhanced data 🗓 Wednesday, July 31st 5 Tips for Rolling ChatGPT Out to Your Organization - Discover key strategies for successfully rolling out ChatGPT within your organization - Get best practices to ensure smooth adoption and maximize its potential - Learn effective enablement practices to equip your sales team with the skills needed to leverage ChatGPT 🗓 Wednesday, August 14th Q3 2024 | The State of Generative AI in Sales - Hear the latest advancements and trends in GenAI and their implications for the sales industry - Review real-world case examples of how organizations are implementing GenAI in their sales strategies - Prepare your sales organization for upcoming changes 🗓 Wednesday, August 28th Next-Gen Prospecting: Leveraging ChatGPT to Find Your Ideal Customers - Learn how ChatGPT analyzes data to identify high-value leads efficiently - Gain practical prompts to enhance lead generation - Understand how to leverage ChatGPT’s data insights to tailor outreach Make sure to register for the new dates so you don’t miss any of these insightful sessions.  Register: 🔗 https://lnkd.in/gF6NAbWY #aiunleashed #createthefuture #aiforsales

🚨 We're back on the 17th! 🚨 We are excited to announce that AI Unleashed is relaunching on July 17th! After a brief summer hiatus, Jake Dunlap and Kevin "KD" Dorsey are back and ready to bring you the latest advancements and insights in AI for sales. The upcoming months promise to be fast-paced with numerous changes and developments in the world of AI. Don’t miss out on the action – make sure to register for the new series dates! Here’s a sneak peek: 📅 Wednesday, July 17th Getting Into the Head of Your Prospects with AI - Using ChatGPT to gain deep insights into your prospects’ needs, preferences, and behaviors - Learn how to leverage ChatGPT to create highly personalized and impactful engagement - Discover techniques to enhance your sales approach using AI-enhanced data 🗓 Wednesday, July 31st 5 Tips for Rolling ChatGPT Out to Your Organization - Discover key strategies for successfully rolling out ChatGPT within your organization - Get best practices to ensure smooth adoption and maximize its potential - Learn effective enablement practices to equip your sales team with the skills needed to leverage ChatGPT Find more information and register for the new series dates on the event page! Register 🔗 https://lnkd.in/gF6NAbWY #aiunleashed #createthefuture #aiforsales

Old sales methodologies like MEDDIC and BANT had their time, but it’s 2024. Our buyers deserve better. MEDDIC was introduced in 1996, and BANT was introduced even earlier in the 1950s. These methodologies were effective for sellers… in their time. If you’re still using a methodology created before the Internet even existed, chances are your buyers are frustrated. These acronyms are fun, catchy, and easy to remember when training your sales team, but easy training isn’t the point. ❌ Sales processes aren’t linear. ❌ There isn’t just a single buyer anymore. ❌ Pains and Needs can be ambiguous. Modern buyers need an approach that takes the buying behaviors from THIS DECADE into account, so it’s time for a refresh. Evolve from rigid and outdated methodologies and embrace the NTENT framework: a modern and actionable framework that helps sellers prioritize customer experience and effectively guide their buyers through customized sales journeys. NTENT, developed by Skaled CEO, Jake Dunlap, focuses on building more personalized and effective sales journeys that adapt to each buyer's unique needs. There are five key components in this framework: 1️⃣ Next Steps: Keep the momentum and guide your buyers efficiently. 2️⃣ Teams: Address the diverse perspectives within each buying team. 3️⃣ Education: Meet your buyers at their level of knowledge and readiness. 4️⃣ Numerical Priority: Quantify priorities to eliminate ambiguity. 5️⃣ Time to Impact: Focus on delivering tangible benefits and results. Whether you’re new to NTENT or just need a refresher, tune in this Monday on LinkedIn LIVE  for a special Innovative Seller interview replay 🔁 with Jake as he breaks down NTENT and why it’s the right choice for today’s buyers.  #innovativeseller #createthefuture #NTENT

We have to address the problem with outbound. 75% of sellers say that they aren’t hitting their outbound goals. Some of the top reasons this is happening is because some sales teams are sacrificing quality for efficiency while others say they are having trouble scaling more personalized and effective outbound efforts. Unfortunately, many companies have decided that outbound is dead or broken instead of looking into why their outbound efforts may be ineffective. Good news. It’s not 😅. It just needs some strategic fine-tuning. Tune in next Monday as Mike Kavanagh joins Jake Dunlap for a conversation on why many organizations see their outbound as broken and how sales reps and leaders can begin fixing these issues to start seeing results. They’ll cover some of the key points of focus for making these optimizations, including: ✅ Identifying what’s missing in how sellers approach the planning process. ✅ Finding out how sales teams can utilize modern sales technology efficiently to produce high-quality engagements. ✅ Discover how to execute ongoing optimizations on your implementation process to continue seeing results. #innovativeseller #createthefuture #outbound

Want to stop feeding ChatGPT the same information over and over to get it up to speed on your industry and business? Custom Instructions was the first iteration. Memory is far more powerful - but not perfect. Creating knowledge documents for prompts and GPTs is the gold standard right now. Use them to train ChatGPT on specific company data and products - once. This will get you more accurate and relevant responses tailored to your company. For a breakdown and best practices, join us this Wednesday for the next episode of AI Unleashed. ✔️ Learn when, how, and why knowledge documents are important to GPT creation and outputting relevant responses on your business ✔️ Learn how to effectively structure and organize knowledge documents to enhance the accuracy and efficiency of ChatGPT responses ✔️ Understand best practices for leveraging ChatGPT's memory features to create consistent responses that get better and better #createthefuture #aiforsales #aiunleashed

💡Achieving personalization at scale is challenging but not impossible. The spray-and-pray approach just won’t cut it in a modern sales environment. 71% of consumers expect some form of personalized interaction during the sales process - not just basic customization tactics like changing their name. To find success in today's modern B2B sales environment, you have to prioritize personalization and utilize strategies that are sustainable in helping you meet your buyers’ expectations. The problem most organizations have with incorporating more personalization into their sales process is scalability. Personalization is all about understanding your buyer’s concerns, their daily challenges, and the nuances of their industry. Join us LIVE with Jake Dunlap to hear more about the 5 ways to create actionable strategies for your sales process that help you to efficiently gain that understanding and utilize it for more personalized engagements. 1. Shift your mindset  Adopt a personalized mindset and focus on individual prospects. Develop detailed personas and share successful strategies within your team. 2. Leverage technology for personalization  Utilize tools like LinkedIn Sales Navigator, generative AI, and sales engagement platforms to gather insights, create personalized outreach strategies, and have more tailored engagements. 3. Build hyper-customized touchpoints   Use data and past interactions to ensure your touchpoints feel personal to each recipient. Continuously test and optimize strategies that balance templatized segments and custom elements. 4. Integrate AI with human touch  Utilize AI to analyze data and identify key value props to ensure that outreach is always highly personalized and relevant. 5. Consistently optimize your process  Refine your personalization strategies to account for any changes in buyer behavior, using data to inform the adjustments in those strategies. #innovativeseller #createthefuture #salesstrategy

There’s a hidden cost we’re overlooking. When we rely on outdated metrics, we miss out on meaningful engagements and genuine connections with our prospects. In the 2010s, outbound sales took a turn by emphasizing volume metrics and predictable data, such as 1 positive reply for every 100 emails sent. That is a horrible reply rate, but when you can send thousands of emails with the click of a button, it was good enough. This shift revolutionized how we approached sales, but it also led to a heavy reliance on automation and sheer volume. Join us LIVE with Jake Dunlap to uncover the hidden costs of outdated metrics and how modernizing your metrics can lead to more effective outbound strategies. ✅ Discover the pitfalls of outdated metrics ✅ Learn how to focus on quality over quantity ✅ Understand the key metrics that drive success #innovativeseller #createthefuture #b2bsales

By 2022, only 25% of teams reported hitting their outbound goals, and in 2023, it dropped to less than 20%. Sound familiar? Outbound sales isn’t broken, and the proof is in the past. In the early 2000s, cold calling and one-to-one emails ran outbound sales. Building personal connections may have been more time-consuming but it led to high conversion rates and strong customer relationships. In the 2010s, automated Sales Engagement Platforms (SEPs) took over, allowing sales teams to reach larger audiences with less effort. This worked for a while. A quantity-over-quality focus led to impersonal and generic messages, increased unsubscribe rates, and a general sense of distrust toward sales communications. Now, it’s time to shift back. Personalization is possible for a modern outbound sales strategy, but the question in everyone’s mind is: is it scalable? The trick is to balance efficiency with effectiveness, approaching your strategy from both sides:  💻 Technology: Sales teams can use advanced AI tools to analyze data, identify key prospects, and conduct research in minutes to customize messages for individuals. 🤝 Human Touch: AI alone won’t rebuild customers’ trust in sales teams. A human touch is still needed to ensure that you are tailoring your communications to the specific needs and interests of each prospect. Make your personalized outreach scalable and take the steps to leverage your AI and technology without sacrificing the human touch.  Join us this upcoming Monday LIVE at 11 AM CT for How Outbound Has Come Full Circle. #innovativeseller #createthefuture #outbound