Subaru South Charlotte reposted this
Subaru South Charlotte and Subaru Concord partnered with Veterans Bridge Home (VBH), a non-profit organization that helps Veterans transition to civilian life, to launch a six-month campaign from Memorial Day to Veterans Day in 2023. The campaign aimed to raise funds and awareness for VBH through media campaigns on two local TV stations, featuring advertisements, live interviews, and long-form news stories that highlighted the stories of Veterans served by VBH and VBH team members. The campaign also included a public fundraising campaign that used a QR code on all public facing elements, such as banners and on screen, to encourage donations from the community. As a result of the campaign, VBH saw a 22% increase in Veterans seeking their support, and Subaru retailers donated $31,925 from a portion of every new and used car sold during the campaign period. This partnership began in 2022 with a shorter campaign that ran from Memorial Day to Independence Day and raised almost $12,000 in less than 45 days. In 2023, the campaign was extended and enhanced with more media elements and a wider reach, demonstrating the commitment of Subaru South Charlotte and Subaru Concord to support VBH and the Veteran community. The campaign's reach received positive feedback from both Subaru and VBH team members, as well as from the Veterans who benefited from the services and resources provided by VBH. The campaign was a success in raising awareness and funds for VBH and its mission to help Veterans thrive in civilian life. https://lnkd.in/ghiWSCcs