The CEO Series

Verano is a major player in the cannabis industry, with over 140 locations and posted revenue of $938 million in 2023. Here's how culture, adaptability, and community impact lead George Archos to success. "I always loved the opportunity to do something good for people." Watch the full interview with William Salvi from The CEO Series here: https://lnkd.in/gukn-a7H

I recently sat down for an exclusive interview with George Archos, CEO of Verano for The CEO Series. Verano is a major player in the cannabis industry, they did just under $1 Billion in revenue in 2023 and operate in 13 states. Fascinating discussion about the opportunities and challenges of operating in the cannabis industry, George's roots and the role of being a CEO. Full episode here: https://lnkd.in/gCB7sU_b

Pretty cool to see The CEO Series on Hulu! Nice time slot, too! Sean Riley of DUDE Wipes front and center, we are airing a few times daily on Cheddar, check it out if you have the chance! Entrepreneur Media Christopher Salvi

New Episodes for The CEO Series coming soon .... 👀 What's it like to be a CEO for a publicly traded cannabis company? George Archos of Verano will tell us. ✅ $1 Billion in revenue in 2023 ✅ 140+ locations, ~4,000 employees, 13 states ✅ Major player in cannabis. New episodes coming... Amanda Lannert of Jellyvision Winnie Park of Forever 21 Brian Kelly of Louisiana State University Football Stuart Haselden of Arc'teryx Equipment Isabel Rafferty Zavala of Canela Media Darrel Hackett of BMO U.S. Nicholas R. Green of Thrive Market More AWESOME companies and CEOs are in but yet to be scheduled. Who else should we feature?

A majority of companies and their top executives often play it safe with their content, but does safe really make an impact? When has being 'safe' driven innovation? Or propelled growth? Or built trust? Sean Riley from DUDE Wipes shares insights on disrupting the toilet paper industry with bold branding strategies. And it's working- $150 million in sales in 2023. Not every company or person can brand themselves like Dude Wipes and talk about 💩 , but the key lesson is clear: define your audience, craft a compelling message, and strategize to achieve your desired outcomes. And....it's OK if some don't like it. Because it's most likely not for everyone.

It's hard not to think about the stock price as the CEO of a multi-billion dollar publicly traded company. Listen to Bill Burns from Zebra Technologies on how he approaches the volatility of the market and his companies share price. Full episode here: https://lnkd.in/geKSdrwg

We are excited to share that we have won 5 Telly Awards for our client and original content! Thank you to our clients, staff and crews for all the hard work, collaboration and creativity put in these projects. Riddell - Making the Axiom in Branded Content - Products & Services Riddell - The Evolution of the Football Helmet in Branded Content - Sports The CEO Series: 2023 in Online - Interview & Talk Show Saint Ignatius College Prep - The Fox Family in Branded Content - Educational Institution Erin Griffin Marcella Mangan Kristyn Hartman Entrepreneur Media ReachTV

New trailer for The CEO Series, next slate of episodes starting in JUNE! We've featured CEOs from Fortune 500, unicorns, startups, CPG brands, popular restaurant chains, national sports teams and so much more. CEOs can be a little boring....but the role and what it takes to be successful in the role is so interesting. We're here to find out what they are all about. Which CEO or company should we feature next? Subscribe here: https://lnkd.in/euJyBb7E

Which CEO should we feature next? New slate of episodes starting in JUNE! We've featured CEOs leading Fortune 500, Unicorns, notable restaurant chains, CPG brands, popular sports teams and so much more. Subscribe here: https://lnkd.in/eW-je6gj

That’s showbiz. 🎬 Tune in to one of our latest episodes featuring American Theatre Wing CEO Heather A. Hitchens. 🔗 https://lnkd.in/g77AzWB9 #ceo #ceomindset #entrepreneurship #theatre #performingarts