Bentonville area P2PI Members & Followers — Clear your after-work calendar for August 7! Join us at 21c Museum Hotel Bentonville for a laid-back evening of great conversation, refreshing drinks & top-notch networking. Registration is complimentary: events.p2pi.com/happyhour. Thank you to sponsors Pathformance, Placements.io, SellCord & SheSpeaks Inc.
Path to Purchase Institute
Market Research
Chicago, IL 12,451 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Founder & CEO, Allume Group | Rethink Retail Top Retail Expert | Co-Host of the CPG Guys Podcast | Digital Commerce Educator | Ex-Amazon |…
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Carlos Garcia
Updates
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Path to Purchase Institute reposted this
The Path to Purchase Institute is thrilled to announce our next up-and-coming webinar! Join us for an incredible panel discussion on engaging consumers in a world of endless distractions and countless shopping options. Our expert panel will explore what CPGs can do to make a significant impact with limited budgets and floor space. Discover dynamic brick-and-mortar activations, best practices, and how technology, including retail media, is enhancing the consumer experience. 🎤 Speakers: Ben Weisel Director, Media Strategy & Sales, Dick's Sporting Goods Melissa Gonzalez Principal, MG2/The Lionesque Group Michael La Kier VP, Brand Development, IGA Daniel Sabanosh Director of Shopper Marketing, Great Northern Instore Charles Menchaca Managing Editor, Path to Purchase Institute Don't miss this opportunity to gain valuable insights and strategies from industry leaders. Be our guest and listen to this absolutely amazing panel! #Webinar #ConsumerEngagement #Retail #CPG #Marketing #RetailMedia Register at the link below: https://lnkd.in/eH_fUmsb
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Path to Purchase Institute reposted this
Exciting Leadership Change at Sam’s Club Member Access Platform (MAP). Sam's Club has announced the appointment of Harvey Ma as the new VP and GM of Sam's Club MAP. Harvey Ma brings a wealth of experience from the retail, manufacturing, engineering, and telecommunications sectors. This diverse background positions him well to drive growth and innovation at Sam's Club. Congratulations from the Path to Purchase Institute #leadership #retailmedia #samsclub
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Path to Purchase Institute reposted this
Nature Made, a national supplement brand owned by Pharmavite (a P2PI member), has been named in the 2024 “Best OTC Medicine & Health Products" ranking by U.S. News & World Report in multiple vitamin and supplement categories. Path to Purchase Institute
Nature Made Ranked Among ‘Best OTC Medicine & Health Products’
p2pi.com
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HAPPY HOUR ALERT – We’re touching down in Bentonville on August 7! No keynotes, no agendas … just cocktails, networking and catching up with our community! Must RSVP to attend: https://lnkd.in/eJy4CKBG Open 5:30p-8p CT for ALL P2PI members, and CPG brand professionals. Special shout out to our event sponsors: Pathformance, Placements.io, SellCord & SheSpeaks Inc.
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Path to Purchase Institute reposted this
🚀 Exciting News! 🚀 Join us on September 12, 2024, at the Hilton Chicago for the inaugural Storefronts event, hosted by the Path to Purchase Institute. This free event for CPG brand marketers offers a unique opportunity to hear from leading U.S. retailer media networks on their 2025 plans and explore new trends. Don't miss out on this chance to innovate and collaborate! #RetailMedia #MarketingInnovation #Storefronts2024 Path to Purchase Institute For more information check out the website: https://lnkd.in/eUzVp_HC
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REMINDER – The deadline to enter our OmniShopper Awards is July 26! Official P2PI members can submit up to 5 entries for FREE. Start your entries today below & save to complete later. #omnichannel #shoppermarketing #ecommerce #retailmedia
2024 OmniShopper Awards
events.p2pi.com
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Path to Purchase Institute reposted this
About two weeks ago, the Path to Purchase Institute hosted our third annual Retail Media Summit. We gathered industry leaders, innovators, and experts to explore the future of retail media. Here's a roundup of the key insights, advice, and highlights from our editors:
Seen & Heard at Retail Media Summit 2024
p2pi.com
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Path to Purchase Institute reposted this
We're thrilled to announce that STRATACACHE will be a headline sponsor for the Retail Media Summit UK 2024! 🎉 This is the second year in a row that STRATACACHE will join RMS UK, providing us with their retail media expertise in consumer engagement technology. 🖥️ Leading the way with digital STRATACACHE enhances experiences worldwide for top restaurant, retail, transportation, and service companies. Their smart digital displays and AI solutions power over 3 million screens, boosting profitability and customer satisfaction across 28 countries. We're so excited to have you onboard again STRATACACHE! Stay tuned for more exciting updates in the lead-up to the event, taking place on the 16th of October... 🔗Retailers and brands can sign up for their free tickets using the link below in the comments. 🌟 If you're a solution provider and want to hear more about sponsorship opportunities available this year please email hello@smg.team. Path to Purchase Institute | {Capture} | Plan-Apps | Threefold #RetailMediaSummitUK #SponsorAnnouncement #Stratacache #Retailmedia
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We’ve heard about the power of logged-in media channels. Now here are some stats from LiveIntent, Inc. to back it up: • 66% of U.S. marketers surveyed consider logged-in environments very important. • 52% of those marketers anticipate a slight increase in dollars to access logged-in media. • 74% of surveyed U.S. marketers plan to invest more in retailers’ logged-in media channels compared to last year. Check out more #retailmedia best practices here: https://lnkd.in/ghcZtZRJ
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