Parable reposted this
This morning, I sent an important update to our customers: Parable is closing. This is certainly not the outcome we hoped for, but after a significant amount of effort and consideration, it’s become clear this is the necessary next step for the business. How did we get here? As you know, in the past year, the funding environment has shifted considerably, making it difficult for startups to raise capital, Parable included. While this was a contributing factor, Parable also represented a new way of thinking about the brain — actually caring for it – which is a surprisingly novel approach in our better-faster-stronger world. So, maybe we showed up a bit early too. Parable has been mission driven since day one. It’s never just been about selling supplements. Our bigger purpose has always been to help us all with the messy art of being human. Caring for the brain just happened to be our way of doing that. It's our sincerest hope that this mission will continue to live on in all of us. I'm so grateful for the support of the LinkedIn community, especially your reception of our Founder's Notes, which I've loved writing. We are so grateful for your support, for being customers, for sharing feedback, and for trusting us on your braincare journey. It’s been a privilege being on that journey with you. Here’s to humaning well. -Brian PS: This is a photo taken on March 19, 2021. I was on vacation in the USVI and Cristina was in Denver, I think. This is the moment we decided Parable needed to exist, and over a few international phone calls, we put the first plan in place.