Happy Saint Patrick's Day Weekend! The Irish are known to be excellent storytellers, and this saying is especially relevant for the Irish diaspora! "Time is a great storyteller." Sláinte!
Threshold Marketing & Communications
Public Relations and Communications Services
Cincinnati, OH 431 followers
B2B Marketing Strategy and Execution, Public Relations, and Crisis Communication.
About us
Threshold is a boutique consultancy that specializes in B2B marketing and communications. We have deep experience in developing B2B MARCOM strategy and execution for commercial real estate firms and major non-profit organizations. Our background in traditional media and strong EQ skills can help you develop a vibrant and engaging MARCOM program for even the most technical of industries. Threshold is a woman-owned business based in Downtown Cincinnati.
- Website
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https://www.thresholdmarcom.com/
External link for Threshold Marketing & Communications
- Industry
- Public Relations and Communications Services
- Company size
- 1 employee
- Headquarters
- Cincinnati, OH
- Type
- Self-Employed
- Founded
- 2020
- Specialties
- Marketing Strategy, Marketing Execution, Public Relations, Crisis Communication, Contingency Planning, Sales Enablement, Digital Marketing, Copywriting, Content Development, Executive Media Training, Media Relations, and Spokesperson Training
Locations
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Primary
Get directions
Cincinnati, OH 45202, US
Employees at Threshold Marketing & Communications
Updates
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It's great when an organic conversation proves that a MARCOM strategy is paying off for a client!
Last night I enjoyed an organic Proof of Performance exchange that validated one of my favorite projects with client 4C for Children. I attended a Cincinnati USA Regional Chamber networking event and had the pleasure of connecting with a new contact who shared she is pursuing a career change. My new friend said she has started a series of trainings to become a family child care provider... and her revelation stopped me in my tracks. "Is this through 4C for Children?" I exclaimed. She said yes, and shared that her mom saw a billboard promoting the organization's Child Care Careers Program. WOW! The billboard her mom saw is part of an integrated marketing and communications strategy that I've been developing in partnership with 4C for Children for nearly two years. Billboards, bus wraps, bus shelters, geofencing, strategic PR pitches, collateral, paid social - the campaign is a multi-pronged effort to attract people to the profession of early childhood education and address the crushing child care crisis. I've been working on a case study to highlight its success (ed note: the campaign smashed its 1-year goal in less than six months!), but in the meantime, please forgive my gushing about this organic Proof of Performance anecdote. Those magic moments don't happen organically very often, and it's the kind of thing that can get a MARCOM pro really, really jazzed. #clientnews #MARCOMStrategy #IMCplanning #ProofOfPerformance
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Happy International Women's Day to all! Today the United Nations is celebrating under the theme, "Invest in women: Accelerate progress." An additional $360 BILLION is needed in gender-responsive financing to achieve equality. Check it out: https://ow.ly/4Ag550QJtoH
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P-Arrrrrgh: Kellogg's needs a crash course in message development and spokesperson selection. This "cereal for dinner" PR gaffe is insulting to American families struggling to put food on the table. PR should educate, inspire, or show compassion, and your spokesperson needs to come off as credible and empathetic. A millionaire CEO pushing his product in light of grocery store sticker shock is just... flaky. #publicrelations #managethemessage
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Want your executives to excel in media relations? Consistent training is key! Katy lists the three people on your team who should be prepped and ready to talk to the media... and three reasons why (hint: reporters are known to throw a curve ball on occasion). Interested in media training? Reach out for a free consultation at contact@thresholdmarcom.com. #CrossTheThreshold #B2Bmarcom #mediarelations
Training Day
thresholdmarcom.com
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A variety of marketing and communications efforts can support an integrated strategy! It's all a matter of determining which disciplines best align with your target audience, your goals, and the resources you have available. Here's a quick primer on what to consider for your IMC plan: #b2bmarcom #IMCplanning #marketingstrategytips
Rockin' that IMC Like a Wagon Wheel
thresholdmarcom.com
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Pleased to see #client 4C for Children in the latest edition of Movers & Makers Magazine! The Champions Gala was a great event celebrating those who are leading the way in early childhood education for the good of our entire community.
4C for Children Champions Gala
thresholdmarcom.com