Virtue Labs LLC

For the 2024 Oscars, Florence Pugh teamed up with hairstylist and Virtue Creative Director Adir Abergel to create the most perfectly effortless hair we've ever seen on the red carpet. To get the look, Adir used Healing Oil and new Damage Reverse™ Serum to enhance the actress' natural texture and the shine of her hair.

Damage Reverse™ Serum is going global! Our groundbreaking 360° hair repair solution is now available in Australia and featured in WHO Australia’s March must-haves.

We are thrilled to share that Virtue's Healing Oil was selected as the winner for 'Best Sheen Product' in InStyle's first-ever Red Carpet Beauty Awards! Creative Director Adir Abergel turned to this superstar product when styling Riley Keough, Anne Hathaway, and Florence Pugh this season: “I’ve never felt a hair oil that is so silky and luxurious,” says Abergel. “It has an extremely lightweight, non-greasy formula that completely melts into hair for a reflective, healthy finish. I use it for every single style I create either as a foundation product when hair is damp or as a beautiful finisher on dry hair.”

🏆The results are in…Virtue rises to the top with TWO superstar products🏆 The newest addition to our lineup is now award-winning: voted 'Best Hair Serum,' Virtue Damage Reverse™ Serum has been dubbed one of the '58 Best Hair Products of 2024' according to Harper's Bazaar. Also on the list, Exfoliating Scalp Treatment takes the win for 'Best Scalp Treatment.’ Thank you to the beauty editors at Harper's Bazaar and expert hair stylists for recognizing Virtue. 

Meet the leave-in treatment has been bringing healthy hair to the red carpet—Damage Reverse™ Serum is the must-have hair repair solution behind this season’s most coveted looks by Creative Director Adir Abergel. “After I started using the samples [of Damage Reverse Serum], my blow dries were just completely different. The elasticity of the hair returned and it didn’t feel stiff anymore. Everything that you want hair to feel when it’s healthy,” - says Abergel. Read more via Vogue:

Instantly repair, forever protect. Introducing our most clinically tested product to-date: Damage Reverse™ Serum, a 360° hair repair solution that reverses damage and safeguards hair from future harm, all in one breakthrough formula. Use daily as the first step in your hair care routine, or as needed. Visit WWD to learn more about our new superhero serum, featuring the highest concentration of Virtue’s patented, 100% bioidentical, healing protein, Alpha Keratin 60ku®.

“While you can’t stop your hair from aging, you can take certain measures to help keep it as healthy as possible,” says Debby Vellozzi, Head of Product Development for Virtue Labs. “If we start using products that can actually make a difference in our hair and scalp health, we maintain the beauty of our hair longer,” she adds. Learn more about hair longevity and health—featuring additional expert insights from Debby, and more on our latest ColorKick® Illuminating Mask and transformative Alpha Keratin 60ku® protein on Well+Good.

Vote Virtue! We are excited to be nominated for 'Favorite Hair Brand' in the third annual Gloss Angeles awards—which features the brands, products and people that sparked joy across beauty routines. Be sure to cast your vote by Wednesday, 12/20 at 11:59 PM PST.

Jennifer Garner's secret to styling her signature bob? Virtue's Healing Oil featuring our hair-healing protein, Alpha Keratin 60ku®. "That’s a product that both Jen and I love because it’s not overly oily and creates an immense amount of shine,” says Creative Director Adir Abergel of this polished look.

Thank you Cosmopolitan UK for awarding our hue-enhancing ColorKick® Illuminating Mask 'Best Color Refresh Treatment' in the 2023 Winter Beauty Awards! "Kick your color this product shall! Not only does its putty-like texture brighten blonde but it deepens darker brunette and red hues, too."