Ajay Paghdal

The case study by Outreach Labs details how they increased their agency's revenue from $0 to $52,000 per month in 12 months using three innovative link building strategies, without spending on paid ads or cold emailing.

Tactic #1: Traditional Link Building with a Twist
This involved rethinking link building by focusing on brand mentions and natural linking, rather than obsessing over keyword anchor text. They emphasized brand visibility and featured their content in prominent places… Show more

The case study by Outreach Labs details how they increased their agency's revenue from $0 to $52,000 per month in 12 months using three innovative link building strategies, without spending on paid ads or cold emailing.

Tactic #1: Traditional Link Building with a Twist
This involved rethinking link building by focusing on brand mentions and natural linking, rather than obsessing over keyword anchor text. They emphasized brand visibility and featured their content in prominent places. This strategy led to top Google rankings for competitive keywords within 10 months.

Tactic #2: Link Building Outreach on Ranking Pages
The second strategy was leveraging link-building outreach to feature their brand on articles already ranking in Google's top 10 search results. This method ensured immediate visibility for potential customers. In a three-month campaign, they achieved top rankings for various keywords related to guest posting and blogger outreach services.

Tactic #3: Parasite Link Building
This involved commissioning articles on marketing platforms, covering various aspects of link building services and listing multiple agencies, but always highlighting their own agency. This approach was designed to enhance the agency's Expertise, Authoritativeness, and Trustworthiness (EEAT) in Google's eyes. The key elements included diversifying links, avoiding nofollow tags, varying writing styles, and producing high-quality, unique content.

The case study demonstrates the effectiveness of a well-rounded, creative link-building approach in achieving rapid and significant growth in a competitive digital landscape. It underscores the importance of brand visibility, strategic outreach, and quality content in modern SEO practices. Show less

The Ecommerce SEO case study by Outreach Labs documents the journey of developing a dropshipping business focused on groomsmen gifts. The strategy included several key elements:

Month 0 - The Plan: A brand-new site with no backlinks was set to target the highly competitive keyword 'groomsmen gifts'. A deep analysis using tools like Ahrefs and Linkio was conducted to understand the competitive landscape and set realistic link-building goals.

Link Building Strategies: The approach… Show more

The Ecommerce SEO case study by Outreach Labs documents the journey of developing a dropshipping business focused on groomsmen gifts. The strategy included several key elements:

Month 0 - The Plan: A brand-new site with no backlinks was set to target the highly competitive keyword 'groomsmen gifts'. A deep analysis using tools like Ahrefs and Linkio was conducted to understand the competitive landscape and set realistic link-building goals.

Link Building Strategies: The approach included custom blogger outreach guest posting, directory link building, and resource page link building. This holistic method targeted a mix of high and low authority sites, emphasizing the importance of real, niche-relevant sites.

Progress Over Months: Each month saw different levels of success:

Month 1: Achieved 42 new links, improving the average keyword ranking significantly.
Month 2: Continued blogger outreach, improving rankings for high-volume keywords.
Month 3: Fewer links built, but significant ranking improvements were observed.
Month 4: Focused on guest posts and link insertions, leading to the first featured snippet and improved traffic.
Month 5: Steady gains in rankings and traffic, with a significant jump in the ranking of the primary keyword.
Month 6: Continued steady gains, with the campaign becoming more routine.
Month 7: Consolidated outreach stats showed the effectiveness of the strategy, with a solid response rate and a significant number of links built.

The case study illustrates the power of a well-rounded SEO strategy, especially in the competitive Ecommerce space, and highlights the importance of persistence and adaptation in SEO campaigns​​. Show less

The SEO case study from OutreachLabs, starting in September 2017 and lasting 16 months, details the journey of building Linkio, an SEO authority site. Initially, Linkio had no backlinks, articles, or visitors. The focus was on creating a strong brand identity, writing compelling homepage copy, and building manual outreach backlinks.

In the second month, despite fewer tangible results, the team made significant progress in website redesign and content. They launched an anchor text… Show more

The SEO case study from OutreachLabs, starting in September 2017 and lasting 16 months, details the journey of building Linkio, an SEO authority site. Initially, Linkio had no backlinks, articles, or visitors. The focus was on creating a strong brand identity, writing compelling homepage copy, and building manual outreach backlinks.

In the second month, despite fewer tangible results, the team made significant progress in website redesign and content. They launched an anchor text generator tool and began experimenting with Facebook ads.

The third month saw continued efforts in website redesign, lead generation, and the development of a new tool, the anchor text categorizer. Despite challenges, the team remained confident in their long-term strategy.

By the fourth month, they rebranded their software app and implemented a strategic redirect to enhance the site's authority and rankings. This led to significant improvements in keyword rankings, such as "backlink management software."

Months five and six marked a period of steady growth in rankings and traffic. The site achieved page one rankings for new keywords and continued link-building efforts, reaching over 200 referring domains.

The next four months (months seven to ten) involved building the homepage's authority and launching premium content. The team saw movement in high-volume keywords and launched a comprehensive SEO tools article, gaining additional authority.

Month eleven was a period of consistent content publication and link building, following a set formula for SEO success. The team observed significant progress in their highest volume keyword, "SEO tools," moving up in rankings due to a focused strategy and diversified anchor text profile.

Throughout this journey, the team encountered various challenges but remained committed to their SEO strategy, focusing on building a robust and authoritative online presence for Linkio. Show less