Reflections on Public Health Connects: "RX For a Lonely Nation"
05/29
Today we had the Surgeon General, Dr. Vivek Murthy on Public Health Connects. I am so proud of our communications team.
-This was our first time in front of a live audience, so everything had to run perfectly and without issue. The pressure was on!
-Not only did the team produce the show, but we also supported with onsite photography and social media.
-The team provided media availability with Red Eagle Soaring, Faisal Khan, Dr. Umair Shah, and Dr. Vivek Murthy with King 5, Komo, KOUW, and Seattle Times.
-In addition to our legacy media partners, we invited Indigenous media outlets for the first time. This was a strong step forward in a multi-year effort toward a more inclusive media strategy.
We were challenged in areas of media inclusivity, working seamlessly and simultaneously together in a high-stake environment, running several different communications systems (Video Production! Event planning! Photography! Media! Social Media!) And the team was marvelous in every way. Kollin Leisinger Shelby Anderson Cris Matochi Michael Lang Tucker Archer Katie Coble Tony Cast Dee Gilson Marisol Mata Somarribas Miki Kaneshiro
It's not every day that we're able to communicate about pervasive, yet invisible health challenges like loneliness and the profound effect it has had on our Washington communities. It's an important message, and I am grateful that we had the opportunity to share this message with so many.
I think I would be remiss to mention that this was a multi-year effort that culminated in one event. And what I mean by that, is that building out a production like Public Health Connects takes an ocean of planning and coordination.
I think of the many weeks of voluntary training that the team did, learning how to run the camera equipment, how to set up lights, running sound, and where to place the shots. The unwavering support and trust we have from leadership who supported our vision. Positive energy, curiosity, and troubleshooting is essential in building out a system like this, especially one that was brand new for the agency. I considered naming the many thousand steps it took put all of these pieces together in this post, but LinkedIn has a word limit, and I would need many several times over to capture them all.
I do want to acknowledge the deep work that Kristi Hughes, MIKE K KROESEN, Tim Schlender have done to make this a reality. And a special shoutout to Elizabeth Perez for advocating for these stories and supporting us.
We'll be 'airing' the episode on July 2nd at 12pm PST. Smash the link below to check it out:
https://lnkd.in/g_BS2nir