Ashwin Navin

Incline Village, Nevada, United States Contact Info
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Publications

  • The TV Debate: Transformation vs. Revolution

    Broadcasting & Cable

    We need to stop thinking of Cable TV like we think of landline phone. People are watching more television than ever before, and that's unlikely to stop.

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  • The P2P mistake at Ohio University

    CNet

    Instead of managing the problem, Ohio University makes a brash and controversial decision to ban P2P file sharing.

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  • Personalization is Built on Trust and Transparency

    Media & Entertainment Tech

    My father is a tailor, my grandfather was a tailor, and our family has made custom suits for more than 50 years. As is common practice dating back to the 13th century, my dad’s customers come to be sized up from head to toe, and then served with a garment that fits perfectly. While it may be uncomfortable to have your body measured in every dimension, customers appreciate the tradeoff when they slip into a suit that fits like a glove. My dad’s customers are loyal to him for decades and, in…

    My father is a tailor, my grandfather was a tailor, and our family has made custom suits for more than 50 years. As is common practice dating back to the 13th century, my dad’s customers come to be sized up from head to toe, and then served with a garment that fits perfectly. While it may be uncomfortable to have your body measured in every dimension, customers appreciate the tradeoff when they slip into a suit that fits like a glove. My dad’s customers are loyal to him for decades and, in confidence, share some of the most intimate details of their lives.

    Like my father, my customers also trust me with intimate details of their lives, through their data, in exchange for an experience that’s built for them. In the media and entertainment industry, we define success as our ability to listen, understand and deliver relevant experiences. We form personal relationships with consumers by analyzing their behavior online and offline, customizing what they see and targeting advertising to be less intrusive. Doing so requires many systems to collect and mesh data, where the integration of data has become the fabric of our digital lives.

    While the notion of surrendering information in exchange for a more personal service isn’t new, customers want a balance between giving up something sensitive and getting something of value in return. Although standards regarding protection of personally identifiable information (PII) are regulated and discussed often, the rules for collecting and protecting usage and behavioral data are less clear.

    And therein lies the key question for industry leaders; do we ask for permission to collect and analyze this data? Or is the value of personalization so great, that we can do this entirely in the background, invisible to the consumer?

    continued:
    http://www.mediaentertainmenttechoutlook.com/cxoinsights/personalization-is-built-on-trust-and-transparency-best-practices-for-data-management-in-the-media-and-entertainment-industry-nid-86.html

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Patents

  • Device setting adjustment based on content recognition

    Issued US US10721527B2

    We adjust playback settings on your TV or viewing device based on the type of content being consumed. The content type may be determined based on a fingerprint acquired from the content presented via on the client device. The content type may be associated with one or more associated playback settings based on properties of the content type, which may be stored in a content profile.

    Other inventors
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  • Content exposure attribution based on renderings of related content across multiple devices

    Issued US US10631068B2

    Cross Platform Attribution / Lift Measurement with Priority to US11828608P

    Other inventors
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  • Viewer data access management (through immutable distributed ledgers, such as blockchain)

    Filed US US20200058019A1

    Approaches presented herein provide for the management of viewership data, including contractual terms and transaction history, through immutable distributed ledgers, such as blockchain.

    Other inventors
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  • Annotation of metadata through capture infrastructure

    Issued US US20140007156

    A method, apparatus and system annotation of meta-data through a capture infrastructure are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. A capture…

    A method, apparatus and system annotation of meta-data through a capture infrastructure are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. A capture infrastructure annotates the audio-visual data with a brand name and/or a product name by comparing entries in the master database with a closed captioning data of the audio-visual data and/or through an application of an optical character recognition algorithm in the audio-visual data. The content identifier may involve a music identification, an object identification, a facial identification, and/or a voice identification. A minimal functionality including accessing a tuner and/or a stream decoder that identifies a channel and/or a content may be found in the networked media device. The networked media device may produce an audio fingerprint and/or a video fingerprint that is communicated with the capture infrastructure.

    Other inventors
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  • Exposure of public IP addresses in an ad exchange to improve relevance of advertisements

    Issued US US20140007157

    A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement…

    A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data.

    Other inventors
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