Daniel B.

San Francisco, California, United States Contact Info
1K followers 500+ connections

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Experience & Education

  • Deloitte Digital

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Projects

  • The Beauty Inside - Social and Digital Lead

    Brainchild of Pereira O'Dell, The Beauty Inside is an interactive social film, presented by Intel and Toshiba, directed by Drake Doremus, starring Mary Elizabeth Winstead, Topher Grace, and all of YOU. It's Hollywood's first film that gives the audience a chance to play the lead role. Audition Now at http://www.facebook.com/thebeautyinsidefilm/

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  • The Inside Experience - Social and Digital Lead

    The "Inside" social film project was the first Hollywood film of its kind starring Emmy Rossum ("Shameless," "Phantom of the Opera,") and directed by by D.J Caruso ("Disturbia," "I Am Number Four," "Eagle Eye") with Oscar-winning cinematographer Mauro Fiore ("Avatar," "Training Day").

    A blockbuster-caliber production, INSIDE allowed viewers to be more than just viewers. They had the chance to become characters in the film itself and develop a relationship with the film's protagonist…

    The "Inside" social film project was the first Hollywood film of its kind starring Emmy Rossum ("Shameless," "Phantom of the Opera,") and directed by by D.J Caruso ("Disturbia," "I Am Number Four," "Eagle Eye") with Oscar-winning cinematographer Mauro Fiore ("Avatar," "Training Day").

    A blockbuster-caliber production, INSIDE allowed viewers to be more than just viewers. They had the chance to become characters in the film itself and develop a relationship with the film's protagonist. For the first time, a director could not only direct the film's lead character but the audience as well by weaving several elements of social media into the story, film release, strategy as well as the casting with a social casting call.

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  • Citi Pond at Bryant Park - Skating Rink - Media Lead

    Citi Pond is the centerpiece of Bryant Park's winter season, which also includes the annual Holiday Shops at Bryant Park. The 170' x 100' rink features free admission ice skating, in addition to high quality rental skates, skating shows, special events, and activities.

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Honors & Awards

  • TikTok Campaign of the Year

    TikTok

  • Daytime Entertainment Emmy Award

    The National Academy of Television Arts & Sciences

    Outstanding New Approach to Original Daytime Program or Series: The Beauty Inside.
    The Daytime Emmy® Awards has been honoring excellence in all fields of daytime broadcast production for thirty-eight years. The Emmy® is awarded in sixty-eight categories, including acknowledgements for series, performers and all other technical and creative areas. The Daytime Emmy® Awards season culminates with a televised show that pays tribute to the exceptional work of daytime broadcasting’s elite.

  • Speaker - OMMA Worldwide NYC

    Advertising Week - OMMA

    Building a Platform to Repeat Campaign Success

  • Most Engaging Brand on Facebook

    Digiday

    75,000,000 interactions per month for The Cheesecake Factory.

    The digital world is growing up. That means leaving behind the “scoreboard” mentality where large followings in social channels are the be all and end all. Instead, the emphasis for brands is shifting to how often people interact with them. TrackSocial has trawled Facebook to come up with the brands doing the best job of eliciting a reaction, in the form of, yes, a like, but also a comment and share. Each interaction is…

    75,000,000 interactions per month for The Cheesecake Factory.

    The digital world is growing up. That means leaving behind the “scoreboard” mentality where large followings in social channels are the be all and end all. Instead, the emphasis for brands is shifting to how often people interact with them. TrackSocial has trawled Facebook to come up with the brands doing the best job of eliciting a reaction, in the form of, yes, a like, but also a comment and share. Each interaction is counted equally.

  • Cannes Lion, Shortlist, Best Digitally Led Integrated Campaign

    Cannes Lions

    Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms. Over seven days in June each year the whole creative industry comes together to learn from the best and celebrate the work changing the communications landscape.

  • Cannes Lion, Shortlist, Best Use of Social Media Marketing in Promotional Campaign

    Cannes Lions

    Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms. Over seven days in June each year the whole creative industry comes together to learn from the best and celebrate the work changing the communications landscape.

  • Effie Award

    Effie Worldwide

    The Inside Experience - Intel & Toshiba

    The Effie Awards are an awards program to recognize the most effective advertising efforts in the United States each year.

  • Webby Award - Gold - Best Integrated Media Plan

    Webby Awards

    The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that includes Executive Members comprised of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

  • AdAge Viral Video Award: Best Use of Facebook

    Advertising Age

    The Inside Experience - Intel & Toshiba

    Every week, Ad Age brings you the top 10 most-viewed brand videos, and once a year, it honors the best of the best.

  • Speaker - OMMA Video

    MediaPost - OMMA

    The top names in digital video present keynotes, brand new research, case studies, tactics and strategies, latest trends, implementation techniques, and real world video applications and initiatives.

  • Best Social Media Campaign: AdAge

    Advertising Age

    Intel-Toshiba
    Intel and Toshiba worked on "The Inside Experience," an interactive movie/social-media campaign starring Emmy Rossum as Christina Perasso, who's been abducted and can only transmit clues about her location via Facebook, Twitter and YouTube on the laptop she's been left with (also the subject of the promotion). Fans had to collaboratively unravel the mystery with clues from Christina. The campaign was the brainchild of Pereira & O' Dell.

  • Best Social Video Advertising, Winner, Digiday Video Awards

    Digiday

    The Digiday Video Awards honors overall excellence and breakthrough achievement in video media, marketing and advertising.

  • Speaker - Pivot Conference - Rise of the Social Consumer

    Pivot Conference

    Pivot is not a Social media conference, nor even a traditional conference at all. Pivot is as close to a true Social community of powerful leaders as a physical gathering can be. In our incisive on-stage conversations, the speakers contribute to the audience, the audience contributes to the speakers and everyone contributes to one another. All Pivot’s participants are leaders of Social initiatives from major brands and the organizations that serve them. The result is a singularity that defines…

    Pivot is not a Social media conference, nor even a traditional conference at all. Pivot is as close to a true Social community of powerful leaders as a physical gathering can be. In our incisive on-stage conversations, the speakers contribute to the audience, the audience contributes to the speakers and everyone contributes to one another. All Pivot’s participants are leaders of Social initiatives from major brands and the organizations that serve them. The result is a singularity that defines the heart of Social for the year ahead.

  • Effie Award Winner

    Effie Worldwide

    Citigroup 'Live Richly' Campaign

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