Brian Lawn

Heading to the CARA conference in Connecticut this month? Make sure you put this speaking session on your schedule. You don’t want to miss Micah Tindor talking about building a solid strategy for success and profitability. He’ll explain why it’s important to align your fixed and variable ops to focus on service drive acquisition, better mechanical appraisals and proactive internal pay work. Click below to register today. https://bit.ly/3Xc2orS #kelleybluebook #automotiveindustry #autodealers #dealers #cardealership #automotivenews

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#Leadership #Teamwork Leaders who prioritize their teams cultivate a culture where employees, in turn, prioritize and excel in serving their customers—truly a recipe for sustained success and satisfaction!

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https://lnkd.in/eDEDshZ4 You can't kill the franchise dealerships. You can't kill the franchise dealerships. While I am writing this article or talking about this, I am reminded of many conversations I have with "Dealer Haters", some of whom are even industry insiders. However, I will not rant too much about why eliminating dealers and salespeople from the automotive industry is not only dangerous, is also extremely ignorant. Because there is so much to unpack, I will focus on dealerships for now and salespeople in another article.  https://lnkd.in/eDEDshZ4 You can't kill the franchise dealerships. You can't kill the franchise dealerships. While I am writing this article or talking about this, I am reminded of many conversations I have with "Dealer Haters", some of whom are even industry insiders. However, I will not rant too much about why eliminating dealers and salespeople from the automotive industry is not only dangerous, is also extremely ignorant. Because there is so much to unpack, I will focus on dealerships for now and salespeople in another article. 

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If you can decide the best process for your paint shop, which one do you prefer? Type A or B in the comment below. Do you really want to wait for the part go to the oven, then do the inspection and repair? Or do you think it can save your money, time, resources, if you could already measure on wet, before the oven? Find out how you can do it with #noncontact #nondestructive #automated #coating_thickness_measurement from #Optisense. DM me for more indepth discussion.

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🚗☀️🔧The summer heat can be brutal, especially for your fleet vehicles. Check out these five essential maintenance checks to help you avoid costly surprises and minimize downtime.🚗☀️🔧 #PrevenativeMaintenance https://lnkd.in/eVxK6xmT

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FACT 8 out of 10 people who walk on your lot will buy – period. When you find out what’s important to each particular customer (it’s not price), and then give them a ‘Targeted’ Presentation & Demonstration on those Hot Button Features and Benefits, you’ll deliver 50% of them a vehicle.

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**DONT HIRE YOUR MISTAKES** For a leadership role…. When the candidate’s very first question about an open position is “what’s the pay”, move on. They aren’t interested in you, your company, or your team. ✅ Hire Properly ✅ Train Passionately ✅ Lead Perpetually #servicemanagement #servicedepartment #leadservant #thisiswhatwedo #hireproperly #trainpassionately #leadperpetually #automotiveindustry #fixedops #thisishowwedoit #lovepeoplemore #guestexperience

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Should be a focus for all companies…

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Another shipment of my book has ARRIVED! Many of you thought this book is only if you are a hiring manager in a dealership. That is NOT true! This book is for anyone who has applied for employment in any industry, car business, or non car business. It also is for those who are searching for guidance both in your personal and professional life. PM me for a signed copy or get one by clicking the link https://a.co/d/3s3gOzx Here is an excerpt from Chapter 10 The Revelation of Employee Retention The national average for males to stay with the same employer is 4.3 years. For a female, it is 3.9 years. Those numbers drop to 2.9 years for Millennials and 2.3 years for Generation Z, respectively. Since 2018, the tenure of a salesperson staying at the same dealership went from 3.8 years to only 2.4 years, with a staggering 73% lasting fewer than two years and 30% quitting in the first ninety days. In sports, when you turn the ball over, you will lose. Your employees are the ball in the workplace environment, and you will not score without them! #GrowthGratitude #GOALLIN

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What is your biggest pain point in the dealership? High Interest Rates Aging Inventory Training CSI scores PVR Etc. We have a team of dedicated individuals who turn YOUR goals into OUR responsibility. Let's talk. #ads #sales #auto #finance #carsales #automotive #rv

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What is your biggest pain point in the dealership? High Interest Rates Aging Inventory Training CSI scores PVR Etc. We have a team of dedicated individuals who turn YOUR goals into OUR responsibility. Let's talk. #ads #sales #auto #finance #carsales #automotive #rv

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One word sums it all up - #Execution! There are a lot of vision people that can't execute. There are a lot of people that can execute, but have no vision. The key is combining the 2 skill sets into one. #perspective

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I’m looking to set up a One Day Training for Salespeople that would be held at a remote location where multiple Dealers can be involved. The first one would be held in Pennsylvania but would be open to other states afterwards. Here are a few of the topics that I would train on that would be an ongoing course every quarter. 1) Mindset. Winning the Battle of the Mind everyday 2) Dealing with rejection and failure 3) The Psychology of sales 4) The Art of leasing 5) How to unify your team and create the culture your Dealership needs to succeed today. 6) How to Earn customers for life 7) Mastering follow up and the steps to the sale in a way different then anyone else teaches them 8) How to properly work an internet lead from cradle to grave 9) The telephone is your best friend 10) Mental Toughness in the car business 11) Perfecting Social media to build your brand and eventually never have to take an up again! If you are a decision maker and would like to send your Salespeople for this one day course PM me. #GrowthGratitude2024 #GOALLIN

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Thursday Thoughts! Remember, we get what we allow! It's essential to train and empower others for what you expect, then inspect what you expect. #bu #btop #bozardproud #mileone #bozardstrong #mileoneleadership

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