Brian Mun

Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

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Since 2014, CloudTask has evolved from a B2B Lead Generation and Sales Services provider into a transformative force in sales outsourcing. Leveraging our extensive direct service experience, we have developed the CloudTask Marketplace to facilitate seamless interactions globally between buyers and sellers. As a pioneer and CEO of the RevOps marketplace, I am excited to introduce a platform designed to revolutionize how businesses engage with sales service providers and remote candidates. Our team has worked tirelessly to create an intuitive, efficient, and user-friendly marketplace that tackles the everyday challenges of sales outsourcing. Initially, we identified industry inefficiencies as a traditional Call Center offering direct sales and lead generation services. This realization propelled us to shift our focus toward creating a transparent and accessible marketplace. Today, the CloudTask Marketplace stands as a testament to our commitment to innovation and customer-centric solutions. The platform currently offers a comprehensive array of services, including 163 sales agency listings, 761 available remote candidates, 38 remote job posts, 26 sales agency requests, and 113 software tools. Businesses can find, negotiate, and transact with vetted sales service providers and remote candidates worldwide, streamlining the process akin to shopping on platforms like Airbnb or Uber. Here are some of the key benefits from the marketplace: 1) Quick access to a global pool of qualified remote professionals with video profiles and service details, guided by our Remote Career Coaches: Viviana Puerta, Daniel Agudelo, and Mauro Sparza. 2) Increase visibility for companies to connect with a wider pool of potential clients, promoting a level playing field and shorter sales cycles, supported by experts like Mateo Valencia in Marketing and our Demand Generation team: Dave Menjura 💼, Jalen Nelson, Eddie💡 Bello, and Eduardo Melendez. 3) Financial transparency and trust, safeguarded by Carolin Forero and Arturo Mejia. 4) Product innovation and user experience continually refined by Tony Dicks and Danny Ahumada. Whether you are exploring our latest marketplace layout, using our platform to hire professionals and service providers, or signing up as a remote candidate, your feedback is invaluable in continuously improving and delivering the best possible service. Join our mission to bring the convenience of B2C e-commerce to B2B sales outsourcing: shop.cloudtask.com

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Interested in learning how you can leverage Gemini AI to be more productive? get more done? produce better work faster? Hear from, FinQuery, Formerly LeaseQuery on how they are using Gemini for #GoogleWorkspace to propel productivity and creativity! Watch now to see their "new way to work" and get inspired to transform your business. → https://goo.gle/3UxpmYq

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Given the rapid decline in local media coverage and the questions about its economics, automated government transparency will become more critical. This is just the start of what can and should be done. Very excited to see how it plays out. Also curious how they solve issues around hallucinations (I assume they have a human in the loop?) and are likely using RAG to fine-tune/reduce risks of errors. #LLMs #AI

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Salesforce's crucible moment Salesforce is poised to enter uncharted territory. Q2 will be the slowest revenue growth quarter in their history, and crucially, their first ever single digit YoY revenue growth quarter. (They project a max revenue growth of 8% YoY in Q2). Durability of revenue growth has historically been the #1 driver of valuation for growth technology companies, and investors typically look for an enduring growth rate in the high teens, at the very least. Now that SFDC is entering sub-10% growth rate, they potentially morph into a free cash flow story, i.e. they need to target 30 – 40%+ FCF/EBITDA margins. But are Marc Benioff and his team ready to go down this path? Or are they going to push hard to capitalize on the Gen AI wave, continue to do big acquisitions and get growth back up again? At 10%-ish growth rate, they're basically in line with a lot of the PE-backed legacy software plays. And the question for investors becomes: why invest in Salesforce if some of these other companies can deliver mid – high single digits (or even 10%ish) growth but with much higher margins? So Salesforce has to choose a path: either reaccelerate growth back to at least 10%+ YoY (likely low teens) and still get credit for growth OR focus on making FCF margins much stronger and be valued on FCF. Just to be clear, I'm rooting for SFDC. I hope they can get growth back up. They have been an iconic technology company for decades and one should never count Marc Benioff out. But the grim reality facing them is that the longer they stay in the no man's land of low growth coupled with low FCF margins, the more challenging it will be to sustain investor interest.

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ORACLES CLOSURE CREATES OPPORTUNITY AND INNOVATION! - Oracles ad services, including Grapeshot and Bluekai, close in September, forcing quick decisions. - DoubleVerify and Integral Ad Science stand to benefit most from Oracle's exit, but they're playing their cards close. - Advertisers are testing smaller, innovative alternatives to replace Oracle’s services. - Marketers must quickly assess costs, quality, and scalability to find new providers. - Growing dissatisfaction with current providers drives advertisers to explore a mix of solutions. 📖 Article by Digiday : https://lnkd.in/gi4sUCnT 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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🚀 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗳𝗼𝗿 Clay 🚀 ✨ Clay just secured their Series B funding, and it's a game-changer for B2B sellers everywhere! 🎉 Join me in congratulating Peter Kang, Varun Anand  🦾Eric Nowoslawski,  and the entire Clay team on this monumental achievement! Their innovative platform is revolutionizing lead generation and outreach. With their latest round of funding, Clay is set to further enhance their automation, data enrichment, and personalized outreach capabilities. This means even more powerful tools for B2B sellers to streamline their sales processes, manage pipelines efficiently, and achieve remarkable growth. 👥 Kudos to Clay for their relentless pursuit of excellence and innovation. Here's to many more milestones and continued success! 👏 Let's show our support! Drop a comment to congratulate the team and share how Clay has impacted your business. If you haven't tried them out, this is definitely something you dont' want to miss https://lnkd.in/gyH2zgie #SeriesB #FundingSuccess #B2BSales #LeadGeneration #SalesAutomation #CongratsClay

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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Are you working in experimentation / conversion optimization? Come to the flagship industry event Experimentation Live (formerly CXL Live), Oct 10-11 in Austin TX It's an event designed mostly for networking and peer-to-peer sharing, but also has a killer lineup: — Diana Jerman, Director of Product Experimentation at Disney Streaming — Stewart Ehoff, Head of Experimentation at RS Group — Luke Mortensen, Senior Director of Experimentation at Capital One — Chad Sanderson, CEO at Gable — Melissa Weiss, Director of Product at Eventbrite — Lukas Vermeer, Director of Experimentation at Vista — Sidhant Bakhru, Director of Growth, Product, Marketing, and Experimentation at Hulu — Shanelle Mullin, Experimentation and Analysis at Shopify Even the workshops (on the day before) are rocking: 1 — Ron Kohavi: Advanced topics in practical A/B testing (P-values misconceptions, power and false positive risk, why give positive results a haircut, when and how to correctly peek). 2 — Various practitioners: Application of AI in experimentation (how to use AI for ideation, hypothesis, problem statement and exploration, discovery). Early bird tickets end this month. Get 35% off early bird coupon — 'earlybird35'.

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💡 At this year's World Out-Of-Home Annual Congress, the spotlight was on the incredible growth in #OOH and #RetailMedia. As the only advertising format that can engage all five senses— 🧠 visual, audio, smell, taste, and touch—OOH is redefining customer interaction and delivering unmatched sensory experiences. 📱 With the deprecation of cookies, retail media is stepping up, offering brands unprecedented access to customer data. This evolution not only enhances customer engagement but also transforms traditionally low-margin retail operations into profit centres, capturing up to 80% margins from retail advertising offerings. ⚡ The key takeaway? OOH and retail media are about smart management of space, audience, and time, all powered by data. For brands and marketers, the future of advertising is sensory and data-centric, and the opportunities are boundless. #OOH #RetailMedia #WOOHK2024 #AdvertisingTrends #CustomerEngagement #DataDrivenMarketing

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China's Douyin is the highly profitable sibling of TikTok, but it operates with stark differences. Douyin's success is vital as ByteDance navigates TikTok's turbulent political future. Its popularity with older demographics and its use as a propaganda tool contrast sharply with TikTok's global youth appeal. Douyin's censorship practices also highlight the diverging paths these apps have taken. #geopoliticalrisk #tiktok #china #tiktokban #globalmarkets #bytedance https://lnkd.in/g5-ucDrQ

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Using AI & ML to drive predictive outcomes in the Media & Entertainment industry has been a trend for quite some time. A few years ago Lionsgate came to us to help build an AI/ML solution that would enable their executives to make data driven decisions on their film slate. Decisions like: which films to green light, when to release them and which actors to cast in starring roles. Is this effort still relevant in the age of Gen AI?  Absolutely.  In fact, the time and cost associated with building accurate predictive models has never been lower.  Starting with large transformer-based foundation models is cheaper, faster, and requires much less training data to get to launch. Check out how we did it: https://lnkd.in/g6UP7kva

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Thanks, Seeking Alpha for including the perspective of Domino Data Lab's Kjell Carlsson on proprietary #LLMS, as part of your coverage of Alphabet Inc.'s strategy 🙏 https://lnkd.in/ewyYFnB7 #AI #GenerativeAI #GenAI #ResponsibleAI #datascience #machinelearning #ml #mlops #EnterpriseAI #AIatscale

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📢 This is a public service announcement 📢 *particularly for all the SaaS GTM leaders in my network (CROs, CMOs, VP Sales/Marketing/RevOps/Alliances)* 🚨 We are 3 weeks away from ELG Con London and getting dangerously close to selling out! Take a look at the program below, and register now to make sure one of the remaining tickets is yours: 🌎 State of #ELG — Crossbeam CEO Bob Moore 🪵🔥 Fireside chat: From Predictable Revenue to Ecosystem-Led Growth: The Future of SaaS — Bob Moore and Aaron Ross 📝 Lessons from a Seasoned ELG Leader: Driving GTM Efficiency in 2024 — Catherine B., Head of Partner Sales, Supermetrics 💰 From Prospecting to Expansion: ELG Lessons from Stripe — Peter Cummings, Head of EMEA Partner Ecosystems, Stripe 📊 Leveraging Data to Enhance Ecosystem-Led Growth — Tony Harbour, Head of Technology Partnerships, EMEA, Procore Technologies 🤑⏳🤪 ELG – Delivering Return on Investment, Return on Time and Return on Sanity! — Gillian Topping, Director, Global API and Alliances, Mimecast 📈💸 The role of ELG in moving from "Growth at All Cost" to "Profitable and Efficient Growth" — Sam Jacobs (CEO, Pavilion), Guy Rubin (CEO, Ebsta), Tom Glason (CEO, ScaleWise) 👋 Close: Crossbeam CMO Alex Poulos 🙋‍♀️ If you have any questions, just drop me a DM. 🏷️ If you know someone who'd benefit from being in the room, tag them below Registration link is in the comment section below 👇 #SaaS #GTM #DemandGen #Pipeline #ROI

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If you're on the fence about taking a Revenue Architecture course, either in-person in Santa Cruz June 3-4 (see comments) or remote (see our website), please read what CEOs, RevOps Leaders, GTM Strategists, CMOs, Chief Customer Success Officers, and others have to say about this program: “THAT. WAS. AWESOME. 👏” “WOW. This course blew my mind.” “The "funnel" was turned on it's side.... literally....” “I wish I had taken this course years ago, but I'm so glad to have this information in my brain now.” “📜 This course has been an absolute game-changer, equipping me with the essential models for sustainable growth that constitute the Recurring Revenue Operating Model.” “This course is simply outstanding!” “World class instructor and the course content. It was fresh, appropriate for today's realities and most importantly - tangible". "You learn it and tomorrow use it”. “I highly recommend this course as it's super relevant for revenue leaders looking to add more science and data to their recurring revenue operations”. “Anyone wanting to deepening knowledge of how to drive growth and success with a company or division should absolutely take the Revenue Architecture class” “While I thought I had an amazing understanding of SaaS and Revenue models from years of building models, board decks and working with revenue teams and leaders...not to mention my MBA classes and focus in data analytics… I learned a ton!” “I can't say enough good things about this program." "I'm really fortunate to have had the opportunity to sharpen our tools and thinking." “Highly recommend it to every revenue & marketing operations professional out there!” “This course has given me a deeper understanding of the specific, proven models and frameworks to consistently achieve revenue goals 📈” “Incredible instruction! I can’t wait to elevate what I’ve always done with the teachings from this course! 💪🏻” “The methodology taught in this course allows you to architect your revenue in a way that achieves sustainable growth by understanding the fundamental principles of recurring revenue and the specific frameworks to apply across your GTM team.” “This course has been a game-changer for me. It was an incredibly insightful journey that taught me the fundamental models for sustainable growth that make up the Recurring Revenue Operating Model and provided a wealth of practical tools and resources. Honestly, it's one of the best courses I've taken professionally! 💯” “What a great course by Winning by Design on understanding the ins and outs of recurring revenue business 📈” "This will enable you to do the right thing at the right time to maximize success 🚀” “The Revenue Architecture course was an incredible course. I learned ways to increase growth by making some minor improvements, look at GTM motions and make sure they align with my business, and take the "right" action at different inflection points on the growth curve so my company doesn't flame out.”

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Despite tightening marketing budgets, in-person events continue to be a core marketing channel for B2B SaaS companies. According to Sagefrog Marketing Group, LLC, in person trade shows and events are the leading area of marketing spend for 2024, with 38% percent of respondents saying that exhibiting or sponsoring in-person conferences will be a tactic they employ. It’s clear marketers understand the value but with budget pressures and a move towards efficient and sustainable growth, 41% say the pressure to prove the value of their marketing efforts is high. For events in particular, justifying the spend and proving the ROI is more important than ever. In our latest blog post, we look at the different ways to sponsor events, why events remain a core B2B SaaS marketing channel, and run through three ways to measure the ROI of your event marketing efforts. Blog post first in comments section. How are you measuring ROI for Events? #Events #conferences #ROI #marketing #saas #B2B #saastock2024

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On the spectrum of Excitement around emerging tech, Responsible AI leader Mia Shah-Dand, perhaps charts as "Cautiously Optimistic." In our Optionality Webinar discussion last week she offers up her perspective on where the opportunity behind AI lies (Hint: We are not there yet). #AI #AIskilling #FutureOfWork

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Join us August 14 for an in depth session on pricing and Net Revenue Retention. Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka will help you use the pricing lever to improve NRR. What you'll learn from the webinar Why usage-based pricing is gaining popularity among software and API providers, catering to a growing demand for flexible and value-aligned pricing How to effectively align usage-based pricing with customer value, ensuring a win-win scenario for you and your customers The hidden advantages of higher NRR rates when combining usage-based pricing with traditional subscription models Best practices for seamlessly integrating a usage-based pricing component into your existing pricing strategy https://lnkd.in/gwy7g35x #SaaS #pricing #growthhacks #NRR #NDR

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