Britt East

Greater Seattle Area Contact Info
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About

Digital marketing and e-commerce leader with 20+ years of experience in marketing and…

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Experience & Education

  • Greenheck Group

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Volunteer Experience

Projects

  • Re-design and re-write: Airolite corporate website (airolite.com)

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    Full-scale re-design and re-write of the corporate website for Airolite, a trademark in Greenheck Group that helps architects enhance the appearance and performance of U.S. buildings. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Product Information…

    Full-scale re-design and re-write of the corporate website for Airolite, a trademark in Greenheck Group that helps architects enhance the appearance and performance of U.S. buildings. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Product Information Management (PIM): Enterworks Enable

    Digital Asset Management (DAM): Enterworks Enable

    Sites Search: Progress Sitefinity

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Data Platform (CDP): Twilio Segment

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Skype

    Task Management: Azure DevOps

  • New site: Greenheck China corporate website (greenheck.cn)

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    Added a new Country Code Top Level Domain (CCTLD) to the multi-language, multisite corporate website for the flagship brand of Greenheck Group, in simplified Chinese and English. Included planning, design, development, production, and analysis, as well as the implementation and configuration of all supporting foundational tools.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing:…

    Added a new Country Code Top Level Domain (CCTLD) to the multi-language, multisite corporate website for the flagship brand of Greenheck Group, in simplified Chinese and English. Included planning, design, development, production, and analysis, as well as the implementation and configuration of all supporting foundational tools.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Skype

    Task Management: Azure DevOps

  • Re-design and re-write of Innovent corporate website (innoventair.com)

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    Full-scale re-design and re-write of the corporate website for Innovent, a trademark in Greenheck Group that designs, engineers, and manufactures custom air handlers. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Customer Relationship Management (CRM):…

    Full-scale re-design and re-write of the corporate website for Innovent, a trademark in Greenheck Group that designs, engineers, and manufactures custom air handlers. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Data Platform (CDP): Twilio Segment

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Skype

    Task Management: Azure DevOps

  • New ecommerce site: Greenheck (shop.greenheck.com)

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    Created, built, and launched a new e-commerce site for Greenheck to sell stocked ventilation products to U.S. service contractors and facilities teams. Included planning, design, development, production, and analysis, as well as the selection, implementation, and configuration of an e-commerce platform, SEO, and SEM.​

    30k total online SKUs that generate $26M in annual revenue.

    Tech Stack:

    E-commerce Platform: nopCommerce

    Product Information Management (PIM):…

    Created, built, and launched a new e-commerce site for Greenheck to sell stocked ventilation products to U.S. service contractors and facilities teams. Included planning, design, development, production, and analysis, as well as the selection, implementation, and configuration of an e-commerce platform, SEO, and SEM.​

    30k total online SKUs that generate $26M in annual revenue.

    Tech Stack:

    E-commerce Platform: nopCommerce

    Product Information Management (PIM): Enterworks Enable

    Digital Asset Management (DAM): Enterworks Enable

    Site Search: Bridgeline Hawksearch

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Data Platform (CDP): Twilio Segment

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Confluence

    Task Management: Azure DevOps, JIRA

  • Re-design and re-write of Valent corporate website (valentair.com)

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    Full-scale re-design and re-write of the corporate website for Valent, a trademark in Greenheck Group that designs, engineers, and dedicated outdoor air handling units. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Customer Relationship Management (CRM):…

    Full-scale re-design and re-write of the corporate website for Valent, a trademark in Greenheck Group that designs, engineers, and dedicated outdoor air handling units. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Data Platform (CDP): Twilio Segment

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Skype

    Task Management: Azure DevOps

  • New Blog: Greenheck (greenheck.com/resources/blog)

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    Created and launched the first-ever public blog for greenheck.com ("Fresh Air from Greenheck"). Includes blog summary page, blog post pages, browse by topics, author info, comments, subscriptions, social sharing, pagination controls, tagging, blog post categories, content moderation tools, and more. English only. Utilized the native module in Sitefinity, but expanded it greatly with custom web development to enhance the look and feel, as well as the set of tools available to site visitors and…

    Created and launched the first-ever public blog for greenheck.com ("Fresh Air from Greenheck"). Includes blog summary page, blog post pages, browse by topics, author info, comments, subscriptions, social sharing, pagination controls, tagging, blog post categories, content moderation tools, and more. English only. Utilized the native module in Sitefinity, but expanded it greatly with custom web development to enhance the look and feel, as well as the set of tools available to site visitors and content managers.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Site Search: Bridgeline Hawksearch

    Customer Relationship Management (CRM): Microsoft Dynamics

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Skype

    Task Management: Azure DevOps, JIRA

  • Redesign My Account Section of Greenheck corporate website (greenheck.com/my-account)

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    Specific credentials are required to access this section of the site, but if you contact me I can give you a test drive: britt.east@gmail.com​

    Launched a dramatically expanded My Account section on greenheck.com, tailored to providing personalized content, features, and functions to the third party network of independent mechanical sales reps. Includes a wealth of order management tools, product information, and account management options. Leverages role-based security to segment content…

    Specific credentials are required to access this section of the site, but if you contact me I can give you a test drive: britt.east@gmail.com​

    Launched a dramatically expanded My Account section on greenheck.com, tailored to providing personalized content, features, and functions to the third party network of independent mechanical sales reps. Includes a wealth of order management tools, product information, and account management options. Leverages role-based security to segment content by both rep firm and user-specific selections.

    ​Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Success Platform: Gainsight

    Account Based Marketing (ABM): DemandBase

    Customer Data Platform (CDP): Twilio Segment

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4), CallRail, TSQL

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Confluence, Trello, DropBox, Skype

    Task Management: Azure DevOps, JIRA

  • Full re-design and re-write of Greenheck corporate website (greenheck.com)

    -

    Full-scale re-design and re-write of the multi-language corporate website and Country Code Top Level Domains (CCTLD's) for the flagship brand in Greenheck Group. Included planning, design, development, production, and analysis, as well as the selection, implementation, and configuration of a Content Management System (CMS), SEO, and the launch of all promotional elements: SEM, display ads, email marketing, and social media marketing.

    ​Tech Stack:

    Content Management System (CMS):…

    Full-scale re-design and re-write of the multi-language corporate website and Country Code Top Level Domains (CCTLD's) for the flagship brand in Greenheck Group. Included planning, design, development, production, and analysis, as well as the selection, implementation, and configuration of a Content Management System (CMS), SEO, and the launch of all promotional elements: SEM, display ads, email marketing, and social media marketing.

    ​Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Content Personalization: Sitefinity Insight

    Product Information Management (PIM): Enterworks Enable

    Digital Asset Management (DAM): Enterworks Enable

    Site Search: Bridgeline Hawksearch

    Landing Pages: Unbounce

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Success Platform: Gainsight

    Account Based Marketing (ABM): DemandBase

    Customer Data Platform (CDP): Twilio Segment

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Advertising w/ Demand-Side Platform (DSP): Google Campaign Manager 360, Google Display & Video 360, Atlas

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4), CallRail, TSQL

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Confluence, Trello, DropBox, Skype

    Task Management: Azure DevOps, JIRA

  • Full re-design and re-write of Accurex corporate website (accurex.com)

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    Full-scale re-design and re-write of the corporate website for Accurex, a trademark in Greenheck Group that designs, engineers, and sells ventilation products and systems for commercial kitchens. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Site Search:…

    Full-scale re-design and re-write of the corporate website for Accurex, a trademark in Greenheck Group that designs, engineers, and sells ventilation products and systems for commercial kitchens. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Progress Sitefinity

    Site Search: Progress Sitefinity

    Landing Pages: Unbounce

    Customer Relationship Management (CRM): Microsoft Dynamics

    Customer Success Platform: Gainsight

    Sales Execution Platform: ZoomInfo

    Customer Data Platform (CDP): Twilio Segment

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Constant Contact

    Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

    Advertising: Google Campaign Manager 360, Google Display & Video 360, Atlas

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4), CallRail, TSQL

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Confluence, Trello, DropBox, Skype

    Task Management: Azure DevOps, JIRA

  • New Ecommerce Site: The Greenheck Company Store (apparel.greenheck.com)

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    Specific credentials are required to access this section of the site, but if you contact me I can give you a test drive: britt.east@gmail.com​

    Launched a new e-commerce website for the Greenheck Company Store, a brick and mortar retail shop that sells apparel to staff and sales reps supporting the Greenheck brand. Included planning, design, development, production, administration, promotion, and analysis. Leverages role-based security to keep the entire site confidential and personalize…

    Specific credentials are required to access this section of the site, but if you contact me I can give you a test drive: britt.east@gmail.com​

    Launched a new e-commerce website for the Greenheck Company Store, a brick and mortar retail shop that sells apparel to staff and sales reps supporting the Greenheck brand. Included planning, design, development, production, administration, promotion, and analysis. Leverages role-based security to keep the entire site confidential and personalize content by job function.

    ​Tech Stack:

    E-commerce Platform: nopCommerce

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Hotjar

    Site Accessibility: Siteimprove

    Analytics: Google Analytics (GA4)

    Data Visualization: Power BI

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Teams, Confluence

    Task Management: Azure DevOps, JIRA

    See project
  • Re-designed Ecommerce Site: Zones (zones.com)

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    Redesigned the flagship site for Zones (e-commerce, content marketing, and corporate info), a global provider of technology products, services, and solutions to businesses. Included planning, design, development, production, administration, promotion, ongoing management, and analysis. Features a wide array of products (>300k), services, and solutions, sorted by multiple dimensions (product category, business vertical, and solutions category). Includes full-service My Account section with…

    Redesigned the flagship site for Zones (e-commerce, content marketing, and corporate info), a global provider of technology products, services, and solutions to businesses. Included planning, design, development, production, administration, promotion, ongoing management, and analysis. Features a wide array of products (>300k), services, and solutions, sorted by multiple dimensions (product category, business vertical, and solutions category). Includes full-service My Account section with robust self-service reporting capabilities.​

    300k+ total online SKUs that generate $550M in annual revenue.​

    Tech Stack:

    E-commerce Platform: Adobe Commerce (Magento)

    Content Management System (CMS): Adobe Experience Manager (AEM)

    Product Information Management (PIM): Salsify

    Digital Asset Management (DAM): Adobe Experience Manager

    Site Search: Endeca

    Customer Relationship Management (CRM): Salesforce

    Sales Execution Platform: Outreach, Chili Piper, Calendly

    Webinar Platform: ON24

    Customer Survey Platform: Qualtrics

    Customer Data Platform (CDP): Optimove

    Marketing Automation: Marketo

    Sales Automation: Drift

    Account Based Marketing (ABM): 6Sense

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Brightedge, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Salesforce, Silverpop, CheetahMail

    Social Media Marketing: Hootsuite, Facebook (Meta) Ads Manager

    Advertising w/ Demand-Side Platform (DSP): DoubleClick DART

    Tagging and Link Building: Adobe Dynamic Tag Manager (DTM)

    User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Mouseflow, Email On Acid

    Site Accessibility: Siteimprove

    Analytics: Adobe Analytics, CallRail, Marketo Measure (Bizible)

    Data Visualization: Tableau

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: SharePoint, Egnyte

    Task Management: Basecamp, JIRA

  • New Careers Site: Zones (careers.zones.com)

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    Created, built, and launched a new website for Zones Careers to showcase employee success stories, attract prospective job applicants, and list current openings, as integrated with the Taleo applicant tracking system (ATS). Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Adobe…

    Created, built, and launched a new website for Zones Careers to showcase employee success stories, attract prospective job applicants, and list current openings, as integrated with the Taleo applicant tracking system (ATS). Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

    Tech Stack:

    Content Management System (CMS): Adobe Experience Manager (AEM)

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Brightedge, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

    Email Marketing: Salesforce, Silverpop, CheetahMail

    Social Media Marketing: Hootsuite, Facebook (Meta) Ads Manager, LinkedIn Campaign Manager

    Tagging and Link Building: Adobe Dynamic Tag Manager (DTM)

    User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Mouseflow, Email On Acid

    Site Accessibility: Siteimprove

    Analytics: Adobe Analytics

    Data Visualization: Tableau

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: SharePoint, Egnyte

    Task Management: Basecamp, JIRA

  • Re-design The 5th Avenue Theatre organization website (5thavenue.org)

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    Redesigned the corporate website for the 5th Avenue Theatre, a non-profit musical theater venue that produces and presents shows in downtown Seattle. Included planning, design, development, production, administration, promotion, ongoing management, and analysis. Features a wide array of ticket purchasing options for both single ticket and season tickets.

    Tech Stack:

    E-commerce Platform: Tessitura

    Content Management System (CMS): WordPress

    Marketing Automation:…

    Redesigned the corporate website for the 5th Avenue Theatre, a non-profit musical theater venue that produces and presents shows in downtown Seattle. Included planning, design, development, production, administration, promotion, ongoing management, and analysis. Features a wide array of ticket purchasing options for both single ticket and season tickets.

    Tech Stack:

    E-commerce Platform: Tessitura

    Content Management System (CMS): WordPress

    Marketing Automation: HubSpot

    Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

    Search Engine Marketing (SEM): Google Ads, Microsoft Advertising

    Tagging and Link Building: Google Tag Manager

    User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Hotjar, Email On Acid

    Site Accessibility: Siteimprove

    Analytics: Google Analytics

    Web Development: HTML, CSS, JavaScript, jQuery, .NET

    Collaboration Tools: Asana

    Task Management: Monday.com

Languages

  • Spanish

    Limited working proficiency

  • German

    Limited working proficiency

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