Christopher Jaynes

I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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$53,267.05 When polling our clients, that's the average WEEKLY COST OF LOST PRODUCTIVITY at the leadership level of their organizations. What could your organization accomplish with an additional $200k each month? Hit my DMs if you'd like to know how the well intentioned content sprawl in your organization may be costing you.

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Proud to share the insights Drips learned over the 2024 #AEP - its an easy read and is chocked full of data that is useful when planning your 2025 AEP programs. Would love to discuss how we can work together - request a briefing today! #Healthcare #Outreach #ConversationsasaService #compliantoutbound

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If you missed our MFA (Made for Advertising) Webinar last week, where Tyler Loechner, Melwin James Poovakottu and I went over a number of insights we have seen, view the recording here - https://lnkd.in/gfMC95P3 And please don't hesitate to ping me with any questions! #MFA #Adquality #advertising

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McKinsey says 65% of enterprises have adopted AI; a US Census Bureau survey of more than 1MM says adoption is less than <10% across all US businesses. How do you reconcile these numbers? In the article below, I take a close look at a wide range of survey data in the market and assess where AI adoption stands today among enterprises, SMBs, workers and agencies. Here's the link: https://lnkd.in/gibjQ4Zc

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First rule of product marketing: don't talk about product marketing.

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Third-party cookies in 2024: Alternatives for a new ad landscape Google’s plan to phase out third-party cookies is happening. This change is an opportunity to ramp up your marketing strategy with high-fidelity data.

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This is our first major new product launch at UserEvidence. Introducing UE Research Content. The feedback from customers has been incredible - incredibly disruptive to the traditional model of expensive and slow Analyst research. Thought leadership content is crucial for building awareness and moving B2B prospects down the funnel. But here's the problem: 71% of decision-makers say less than half of thought leadership provides powerful insights (Brighttail). Original Research - e.g. the "2024 VENDOR State of INDUSTRY Report" with substantive, interesting, survey data and industry trends projections - is the way to go, and is consistently a high-performing and wide-reaching asset type that works well in Content, PR/Marcomm, Analyst Relations, and Demand Gen. But creating these original research reports is a painful, slow, expensive process, regardless if you're doing it internally, or working with an agency or Analyst firm. - source a survey panel of 500+ industry professionals - come up with good questions that pain the industry narrative/direction you want - analyze the data and write copy about they key themes and takeaways - hand it to design to turn into a designed report - atomize the report into snackable content It's par for the course for these reports to cost $60+ ($100k+ if it's Gartn3r or Forre$ter ;) - and take 4-6+ months. UserEvidence Research Content enables marketing teams to quickly and cost-efficiently (like 1/3 of the cost and 1/2 the timeline) create substantive and thought provoking long-form industry trends reports - "2024 State of X" reports, Buyers Guides, and more - and use the UserEvidence Platform to atomize and create derivative short-form content and social content from the underlying research. In the words of our first UE Research Content client (who has now done several projects with us), Immuta, "Our newest report launched only two weeks ago. We've already gotten picked up by three media outlets, are capturing leads, and the sales team is leveraging stats in their presentations" + "We couldn't be happier with the results from UE Research Content, the content is THAT good." Check out the blog post for more info, and to see example Research Content created by Immuta and others. Boost! 🚀 #thoughtleadership #contentmarketing

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Back in May Mark Stiving, Ph.D. at Impact Pricing LLC and Steven Forth at Ibbaka did a well received webinar on how new AI functionality is being priced. More than 500 people registered. This week, Mark and Steven connected again on the Impact Pricing Podcast. The conversation focused on a theme that had emerged in the webinar comparing the disruption of the SaaS model with the current generative AI disruption. Is generative AI disruption smaller or larger than the SaaS disruption? - For customers - For vendors - For pricing Mark and Steven have different views on this. https://lnkd.in/gjujda3d #podcast #pricing #SaaS #generativeAI #disruption

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Are you working in experimentation / conversion optimization? Come to the flagship industry event Experimentation Live (formerly CXL Live), Oct 10-11 in Austin TX It's an event designed mostly for networking and peer-to-peer sharing, but also has a killer lineup: — Diana Jerman, Director of Product Experimentation at Disney Streaming — Stewart Ehoff, Head of Experimentation at RS Group — Luke Mortensen, Senior Director of Experimentation at Capital One — Chad Sanderson, CEO at Gable — Melissa Weiss, Director of Product at Eventbrite — Lukas Vermeer, Director of Experimentation at Vista — Sidhant Bakhru, Director of Growth, Product, Marketing, and Experimentation at Hulu — Shanelle Mullin, Experimentation and Analysis at Shopify Even the workshops (on the day before) are rocking: 1 — Ron Kohavi: Advanced topics in practical A/B testing (P-values misconceptions, power and false positive risk, why give positive results a haircut, when and how to correctly peek). 2 — Various practitioners: Application of AI in experimentation (how to use AI for ideation, hypothesis, problem statement and exploration, discovery). Early bird tickets end this month. Get 35% off early bird coupon — 'earlybird35'.

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How has the new wave of AI impacted QA? Come find out in the latest clip of "Baked, Baking, or Dough?"

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Great seeing our collaboration with our partner Jobber and Halstead Media sharing how home services companies can leverage AI to drive insights and growth for their businesses. I just finished reading a report from Bloomberg that “Home Renovations are booming thanks to High Rates” so we see homeowners mostly staying put and upgrading their homes - and home services companies can stand to benefit from this trend- and leveraging AI can help them Take a listen to this! #homeservicesmarketing #homeservices #jobber #callrail

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🚀 New Drop: "Spotlight"! Coming to you on July 15th! 🌟 What if your marketing data could automatically help refine your audience targeting? That’s "Spotlight" for you—launching July 15th. It takes your first-party data, like website interactions and campaign metrics, and turns them into a powerhouse for re-targeting. 🎯 📹 Dive into our video to discover how "Spotlight" can enhance your ad game. Time to turn up your marketing vibe! Link to schedule a demo is in the comment  #Metadata-Spotlight #AdMagic #MakeItCount

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In our latest episode of Cloud Four Fourcast, I sat down with Tammy Everts to talk about Google’s recent change from FID to INP and what it means for website owners. Tammy breaks down the jargon and provides recommendations for what companies should do to address the change, improve performance, and tie performance to the metrics that matter for their business. Check it out and pass it along to anyone struggling to understand what INP means for them. https://lnkd.in/gjm86gU8 #webperf #seo #webperformance #inp #corewebvitals

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Looking to build successful campaigns but need some guidance? This is a great piece from Acxiom and Digiday about the things every brand needs to consider as they navigate the complexities of a data strategy.

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I'm back with the New York edition of our Doxxing and Drinks event! If you couldn't make it to one at RSA, come join us for this one at New York Tech Week. We'll show you firsthand how easily your phone number can be compromised and how Cloaked can protect you. With Cloaked, you can generate unique, unlimited phone numbers and email addresses, shielding you from spam, scams, and fraud. Why is this important? The more you share, the higher your risk. We’re here not just to react to threats but to prevent them, ensuring that every interaction—online shopping, traveling, or socializing—remains secure. 🔐 Event Details: Where: Midtown Manhattan When: June 5th, evening Highlights: Interactive QR code scans, food, drinks, and invaluable privacy insights If you value your privacy and are ready for a safer digital life, join us to turn the tide against digital threats. Share this with someone who values their privacy and help us strengthen our defenses together. 🍹🛡️ RSVP now: https://buff.ly/3ystJLW #NYTechWeek #TechWeek #Tech #Privacy

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𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬 & 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞 𝐨𝐟 𝟑 GTM leaders and practitioners must analyze large amounts of market, product, and customer data for informed decision-making. They also need to communicate these decisions to key stakeholders and inspire action. While AI can help digest and structure this information, a human in the loop is still necessary for decision-making and effective communication with stakeholders. This is where synthesis and the rule of 3 come into play. 𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 𝐜𝐚𝐧 𝐈 𝐭𝐚𝐤𝐞? 💡 𝐒𝐲𝐧𝐭𝐡𝐞𝐬𝐢𝐬: Set aside a regular time slot at the end of every day to process all the information from meetings, reports, emails, customer discussions, etc. Look for key themes in the data and all the notes. Align them with your and your company's core priorities and decide which ones to filter out. Then, distill it down to the core concepts. (Pro tip: Keep an rolling doc on these themes, and use it as a source for performance reviews or planning later!) 3️⃣ 𝐑𝐮𝐥𝐞 𝐨𝐟 𝟑: As one of the fundamental rules of great presenters, the rule of three encourages communicators to present their messages and takeaways in groups of three. Why three? This number is large enough to encapsulate multiple concepts, yet small enough for the audience to remember. If you are new to this, practice this rule in everyday communication with your spouse, family, and friends when summarizing a story or describing a vacation. Sometimes my family teases me when I add a filler third point just to reach three 🙂 Don't force it, not everything needs to be in 3's.

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How has integrating AI into your #techstack worked out for your organization? Were you surprised by the results? We'd love to hear your story!

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Tired of AI recommendations pushing you to the vendors offering the advice? Here's an independent, tech platform agnostic guide to populating your AI roadmap with some meaningful detail: 1. Take Credera's vendor-neutral assessment and get a view in five minutes 2. Pinpoint where you need to increase your focus 3. Read the content recommended to get you to the next level Get started by taking the assessment now:

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