Courtney Walker

Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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Navigating the complexities of technology markets can feel like wandering through a maze. Without the right guide, it’s easy to get lost. Many PR agencies might lead you in circles, trying to learn your industry as they go. You need a partner who knows the way, with a deep understanding of your sector and established media relationships. This knowledge can turn a daunting maze into a clear path forward. Seek out the experts who can guide you straight to your goals. Looking for direction? See what that might look like: https://lnkd.in/ejvu8yQE #PRStrategy #B2B #IndustryExpertise #RankinPR #TechPR

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With the #IPO market starting to show signs of thawing, we've launched our IPO Readiness Communications Playbook. If you're a comms team starting to gear up for the big moment, check it out here for some useful insights and tips. ⬇️ https://bit.ly/4aSzuAU #Communications #IPOreadiness

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🎉 Another big announcement and a team effort! 📚 𝑻𝒉𝒆 𝑼𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝑮𝒖𝒊𝒅𝒆 𝒕𝒐 𝑴𝒆𝒂𝒔𝒖𝒓𝒊𝒏𝒈 𝒕𝒉𝒆 𝑽𝒂𝒍𝒖𝒆 𝒐𝒇 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏 is now live, and you can download it for free. Focused on value measurement, not vanity metrics, and utilising the latest best practices and the AMEC Measurement and Evaluation integrated framework to demonstrate ROI in comms.   Download your copy here: https://lnkd.in/giVptTEJ   #PRStrategy #UltimateGuide #Communications #Ebook #Measurement

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📊 Decoding PR Success: What Metrics Truly Matter? 📊 In today's Association Insights, we're cutting through the complexity of PR measurement. It's time to move beyond the vague and into the tangible. Here's how to capture the real impact of your PR efforts: ➡️ Media Coverage Quality: Beyond volume, focus on the relevance and positivity of the coverage in alignment with your target audience. ➡️ Engagement and Sentiment: Dive into social media reactions and comments to gauge public perception. ➡️ Website Traffic: Leverage analytics to track the surge in visitors following PR activities, indicating heightened interest. ➡️ Membership Growth & Event Attendance: A successful PR strategy should manifest in increased members and higher event participation. These metrics offer a clear picture of your PR campaign's effectiveness, providing valuable insights for strategic adjustments. 💡 What metrics do you prioritize in your PR assessments? Share your insights below! #PRMeasurement #AssociationInsights #PublicRelations

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🔬 Delve into the pivotal role of Immedia in shaping the narrative surrounding the groundbreaking Human Genome Meeting. Learn how our strategic PR approach elevated understanding and dialogue around the ethical, legal, and societal impacts of genome research, driving innovation in medicine and beyond in our new Results blog. #Genomics #MedicalInnovation https://lnkd.in/eQVPMTcp

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Consumers who once demanded convenience now require consistent, multi-channel experiences that cater to them at every point. Brands must have a clear, audience-appropriate, and channel-specific voice across all platforms -- Dara A. Busch, 5WPR https://odwpr.us/4aLW8uP

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Are the tools of journalism applicable to #corporate communications? Without a doubt. I recently had the opportunity to discuss three of those tools, and how to apply them, at a gathering of comms professionals from @Method Communications, @Sling&Stone, @Harvard and other teams from our @VCCP family. I’d love to hear about other skills from #journalism you think are applicable to helping companies tell their best stories in authentic, media-genic ways. Comment below!

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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Check out this insightful summary from our recent PRWeek roundtable on the power of communications to make or break your deal. #HeartofHealth

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Exactly Right..

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📢 🎙 Join us for a conversation on the US Elections, Tech Policy, and Strategic Communications with none other than Larry Weber, a trailblazer in the realm of public relations and marketing. With over 40 years of experience, Larry founded multiple successful integrated marketing agencies, including Racepoint Global and Weber Shandwick, shaping international and emerging companies into powerhouse brands.   🎧 Listen here: https://lnkd.in/eQvAQ_xW   Key insights you won't want to miss:   ➡ Purpose-Driven Tech Positioning: Learn how to align tech positioning with purpose, creating meaningful impact in today's dynamic landscape. ➡ Evolution of Technology and AI: Gain insights from Larry's journey, from launching HTML for Tim Berners-Lee to navigating the complex AI landscape of today. ➡ US Election Dynamics: Dive deep into the upcoming US elections, as Larry shares his predictions and insights into the challenges facing both candidates. ➡ Navigating Social Media and Disinformation: Explore the role of social media in polarisation and disinformation, and discover strategies for navigating these challenges effectively. #Tech #USPolitics #USElection #StrategicCommunications #Podcast #LarryWeber #Insights #Leadership #RacepointGlobal

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GenAI is part of nearly every tech headline. In fact, according to CB Insights Research, there are almost 800 generative AI companies, with about two-thirds being Series A or earlier, and less than 15% being mid- to late-stage startups. That means marketing teams at companies that sell GenAI tools need clearly articulate what makes them different and better. Learn more about the essential components of PR and marketing for AI tools in this new blog post by Peggy Tierney Galvin, Force4's chief strategy officer. #GenAI #marketing #PR

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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