“Craig is an incredible market and brand leader across traditional and online media. Craig makes any team better. He’s charismatic, thoughtful, and has a brilliant creative mind.”
Activity
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I had the honor of working with the WNBA to stage manage the 2024 Commissioner’s Cup Championship! 🏆 The fourth annual in-season tournament…
I had the honor of working with the WNBA to stage manage the 2024 Commissioner’s Cup Championship! 🏆 The fourth annual in-season tournament…
Liked by Craig Fowler
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Mark your calendars for July 10 as Ivy Zelman joins Willy Walker on the next Walker Webcast to deliver sharp insights on the housing market, key…
Mark your calendars for July 10 as Ivy Zelman joins Willy Walker on the next Walker Webcast to deliver sharp insights on the housing market, key…
Liked by Craig Fowler
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Introducing Natalie Kulasekere, our Equity Research Associate of Research and Securities! Natalie assists in the coverage of the Homebuilding and…
Introducing Natalie Kulasekere, our Equity Research Associate of Research and Securities! Natalie assists in the coverage of the Homebuilding and…
Liked by Craig Fowler
Experience & Education
Projects
Honors & Awards
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2020 Marriott International Marketing MVP Award
Marriott International
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2018 PRO Award - Best Sports Sponsorship - Courtyard's Super Bowl Sleepover Contest
Chief Marketer
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2016 Adrian Awards Best of Show - Advertising - NFL Father's Day Video
Hospitality Sales and Marketing Association International (HSMAI)
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2016 PRO Award - Best Use of Event or Experiential Marketing – Journey to Super Bowl 50
Chief Marketer
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2015 PRO Award – Best Use of Experiential Marketing – Courtyard Super Bowl Sleepover Experience
Chief Marketer
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2014 The Internationalist Gold Award for Innovation in Media
The Internationalist
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2014 Platinum Adrian Award - Out-of-Home Consumer Advertising
Hospitality Sales and Marketing Association International (HSMAI)
SpringHill Suites infused some much-needed calm, comfort, and style with the launch of first-of-its-kind branded airport experiences within airport security zones. These marketing activations broke through the boundaries of traditional airport advertising, transforming entire security checkpoint areas into unique SpringHill Suites branded experiences. The zones showcase the inspiring style and space of the hotel, offering travelers welcome “moments of relief.” These "comfort zones" were…
SpringHill Suites infused some much-needed calm, comfort, and style with the launch of first-of-its-kind branded airport experiences within airport security zones. These marketing activations broke through the boundaries of traditional airport advertising, transforming entire security checkpoint areas into unique SpringHill Suites branded experiences. The zones showcase the inspiring style and space of the hotel, offering travelers welcome “moments of relief.” These "comfort zones" were launched in airports including Chicago O’Hare, Dallas Fort Worth, Charlotte Douglas International and Oakland International Airport.
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2014 Gold Adrian Award - Consumer Advertising - Video
Hospitality Sales and Marketing Association (HSMAI)
Leveraging a unique video technique that not only highlighted the hotel's amenities, but also put them in the context of the targets’ lives. It went beyond the product, and into an emotional payoff, mirroring our business travelers’ desires to live modern, stylish lives, where they can take advantage...
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2014 Marriott International Global Marketing Pioneer Award
Marriott International
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2014 Event Marketer Gold Award - Consumer Marketing Event
Event Marketer Ex Awards
SpringHill Suites was recognized for its’ branded experiences within the security zones of the Dallas Fort Worth and Charlotte Douglas International Airports. The brand transformed the checkpoints into welcoming and aesthetically appealing spaces designed to offer travelers a new level of comfort inside a security checkpoint. The design featured comfortable furniture, stylish décor, soothing wall art, vibrant lighting and relaxing ambient music.
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2013 Platinum Adrian Award - Best Video Advertising Campaign
Hospitality Sales and Marketing Association International (HSMAI)
The “Everywhere” video series poses the question "What if everywhere you went you experienced so much more than expected?" The video series delivered on this idea by transforming normally cramped and uninspiring environments (subway car, elevator, work cube) into spacious and stylish places featuring the design and ambiance of a SpringHIll Suites. The creative communicates the emotional lift experienced by guests at SpringHill Suites when they encounter the unique and inspiring combination of…
The “Everywhere” video series poses the question "What if everywhere you went you experienced so much more than expected?" The video series delivered on this idea by transforming normally cramped and uninspiring environments (subway car, elevator, work cube) into spacious and stylish places featuring the design and ambiance of a SpringHIll Suites. The creative communicates the emotional lift experienced by guests at SpringHill Suites when they encounter the unique and inspiring combination of stylish design and spaciousness within the hotel.
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2012 Sliver Adrian Award - On-Property Marketing
Hospitality Sales and Marketing Industry (HSMAI)
"ArtNight" on-property experiential events
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2012 PR Week Innovation of the Year - Finalist
PR Week
"The Connection" social media program
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Gold Adrian Award for Full Marketing Campaign
Hospitality Sales and Marketing Association (HSMAI)
Recommendations received
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LinkedIn User
6 people have recommended Craig
Join now to viewMore activity by Craig
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Mark your calendars for July 16th as Mt. Joy takes the stage at Sun Valley Pavilion, proudly presented by Walker & Dunlop. Get your tickets now!…
Mark your calendars for July 16th as Mt. Joy takes the stage at Sun Valley Pavilion, proudly presented by Walker & Dunlop. Get your tickets now!…
Liked by Craig Fowler
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To those who are starting out in the CRE world, in order to fully navigate this industry, you have to master its vast array of terms, acronyms, and…
To those who are starting out in the CRE world, in order to fully navigate this industry, you have to master its vast array of terms, acronyms, and…
Liked by Craig Fowler
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Great guy, stellar hire, & sign of momentum ... Eric B Jacobs is well-known, liked, and respected across the industry. And, he's about to do great…
Great guy, stellar hire, & sign of momentum ... Eric B Jacobs is well-known, liked, and respected across the industry. And, he's about to do great…
Liked by Craig Fowler
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I'm excited to announce that I'll be heading back to my old stomping grounds at dentsu MB beginning this Friday. I'll be taking on a freelance role…
I'm excited to announce that I'll be heading back to my old stomping grounds at dentsu MB beginning this Friday. I'll be taking on a freelance role…
Liked by Craig Fowler
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In the last couple of weeks, I experienced the synergy between sports and hospitality, as the excitement of sports events significantly boosts the…
In the last couple of weeks, I experienced the synergy between sports and hospitality, as the excitement of sports events significantly boosts the…
Liked by Craig Fowler
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Great discussion/debate last week on inflation in commercial and single family housing. Had breakfast today with two very significant multi and…
Great discussion/debate last week on inflation in commercial and single family housing. Had breakfast today with two very significant multi and…
Liked by Craig Fowler
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I am thrilled to announce that I am embarking on a new chapter in my career journey! After an exciting 22-year tenure at PepsiCo, I am honored to…
I am thrilled to announce that I am embarking on a new chapter in my career journey! After an exciting 22-year tenure at PepsiCo, I am honored to…
Liked by Craig Fowler
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This week was an incredible experience at Choice’s annual convention. It was an amazing opportunity to meet and connect with so many of our owners…
This week was an incredible experience at Choice’s annual convention. It was an amazing opportunity to meet and connect with so many of our owners…
Liked by Craig Fowler
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In just a few short weeks I’ll be taking on a new yet familiar role: raising a 4th tiny human. The most rewarding and exhausting job in the world to…
In just a few short weeks I’ll be taking on a new yet familiar role: raising a 4th tiny human. The most rewarding and exhausting job in the world to…
Liked by Craig Fowler
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