Damon Burton

How do small businesses measure ROI for SEO services? This question has been on my mind since I read a recent piece by Search Engine Journal (linked in the comments). After all, if you're a solopreneur or small team, you want to be sure you're spending your money wisely. Too often small businesses feel like they're throwing money at SEO and hoping for the best. Here are a few metrics small businesses can use to in measuring the ROI of ad-free SEO strategies: 1) email opt-ins 2) freebie downloads 3) inquiries 4) CTA clicks 5) social media follows 6) product sales 7) organic traffic All of these metrics are discernible for a one-person team. So go get the clarity you need to feel good about investing in SEO.

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#Tip: Regularly update your knowledge of SEO best practices and remain flexible in your strategies to accommodate elements like search engine updates. Read more 👉 https://lttr.ai/AUhhv #SEO

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Ensuring the technical integrity of your website is crucial for attracting organic traffic. Technical SEO audits help you maintain a well-functioning website. Regular technical checks guarantee an optimal user experience and improve your site's visibility to search engines. Through an audit, you can identify and address various issues, ranging from minor glitches like broken images to significant obstacles such as blocking Google from visiting your site. Regular technical SEO audits are important to any search engine optimization campaign. It's an essential part of website maintenance that's especially useful in certain scenarios. If you haven't yet conducted a comprehensive technical SEO audit for your site, now might be the perfect time to start. This guide's interactive walkthroughs will get you on the right track quickly. Check it out right here: https://lnkd.in/e9Wq8DDS Let me know how it goes!

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No: cloaking hidden text link farming doorway pages dropped domain sneaky redirect keyword stuffing backlink building spammy forum posts irrelevant keywords irrelevant backlinks spammy email outreach manipulating meta tags low-quality directories misleading schema markup social media manipulation over-optimized anchor text irrelevant internal linking private blog networks (pbns) ignored breadcrumb navigation overuse of exact match domains underhanded competitor sabotage

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If your Facebook ads are not working as expected, frequency may be the issue. Click here to learn more. https://ow.ly/PKip50RENO1 #DigitalMarketing #FacebookAds #ImproveAdPerformance

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Local SEO Strategies That Are Winning in 2024: Advice for Increasing Visibility and Attracting More Local Customers https://lnkd.in/gqxcwYmS

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 Is SEO Dead? ☠️ I’m gonna tell you why the people who say that aren’t keeping up with the game. 🔎 As long as we have search engines, SEO cannot die. #seo #isseodead #searchengineoptimization #seoconsultant #seo2024 #seoagency #bestseo

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How Long Should Your Blog Articles Be? https://buff.ly/2pzmD22 - Good news for those writing website content. You don't need to write massive posts to rank. Depending on industry, how well you write and format the content, posts can be between 1000 - 2000 words and still rank.

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Now more than ever boosting your online presence is important. Check out this blog from The SEO Queen today. It will inspire you...I promise. :-) https://lnkd.in/gM8WgmSz #theseoqueen #backlinks #digitalpr

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If your Facebook ads are not working as expected, frequency may be the issue. Click here to learn more. https://ow.ly/LKMB50Ros4G #DigitalMarketing #FacebookAds #ImproveAdPerformance

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Have you ever tried a viral hack/tactic only to find out it’s trash? Maybe it is, maybe it’s not. It depends on the context. Volume and SD are always considered for keywords-A pretty standard practice in SEO. But not if you’re writing a deep thought-leadership article from the executive’s POV. A big yes if you’re aiming for search visibility. Context makes the implementation 10x more effective. Core fundamentals >> Tactics differentiate good from the great. #contentfundamentals #tactics #contenthacks #basicsofcontent

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New post: Useful SaaS SEO Strategies for All Stages of the Buyer’s Journey ▸ https://lttr.ai/ASlHh #SEO #SaaS

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What's your favorite SEO tactic and why? In the world of online marketing, SEO tactics can be as diverse as they are effective. From tweaking titles to link-building adventures, there's a lot to love about boosting your digital presence. Drop your favorites in the comments below! #BlazingSEO #CannabisSEO #GrowWithSEO #CannabisGrowth

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#LocalSEOTip ⚡️ Rather then jumping into creating generic blogs after creating service pages for a local business. Create city related info pages like: 🔹 Service + cost + city (furnace repair cost in New York, ac repair cost Los Angeles) 🔹 Brand + service + city (Bryant furnace repair Los Angeles) 🔹 Financing options in City 🔹 Rebates in city 🔹Other similar pages ⚠️ Above are subject to search volume no hard and fast rule.

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