About
Articles by Dan
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Senior Living: Time to Face the Innovation Imperative (Pt. II)
Senior Living: Time to Face the Innovation Imperative (Pt. II)
By Dan Hutson
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Senior Living: Time to Face the Innovation Imperative (Pt. I)
Senior Living: Time to Face the Innovation Imperative (Pt. I)
By Dan Hutson
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What I've Learned in the Week Since I Was Reorganized Out of My Job
What I've Learned in the Week Since I Was Reorganized Out of My Job
By Dan Hutson
Activity
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After 43 years of service to the Senior Living field, the time has come for me to close up shop and move on to the next chapter of my life. I do so…
After 43 years of service to the Senior Living field, the time has come for me to close up shop and move on to the next chapter of my life. I do so…
Liked by Dan Hutson
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I created (using that term very loosely) this video using Google Vids with pretty much zero effort on my part. I simply gave it the prompt "Explain…
I created (using that term very loosely) this video using Google Vids with pretty much zero effort on my part. I simply gave it the prompt "Explain…
Shared by Dan Hutson
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Great interview with Robert Putnam, who more than anyone predicted the epidemic of loneliness and separateness we face today in his book Bowling…
Great interview with Robert Putnam, who more than anyone predicted the epidemic of loneliness and separateness we face today in his book Bowling…
Shared by Dan Hutson
Experience & Education
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Priya Living
View Dan’s full experience
See their title, tenure and more.
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Licenses & Certifications
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RCFE Administrator
California Department of Social Services
Issued ExpiresCredential ID 6023487740
Projects
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Evolving the Senior Living Business Model (Featured Presentation, Argentum Chief Executive Summit)
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Senior Living: Facing the Innovation Imperative (Keynote, LeadingAge Washington Annual Conference)
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Senior Living: Facing the Innovation Imperative (LeadingAge Colorado Assisted Living Conference)
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Become a Design Thinker (Workshop Co-Presenter, Senior Living Innovation Summit)
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Senior Living: A Changing Industry - Looking Forward (Pre-Conference Workshop, LeadingAge California Annual Conference & Expo)
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Understanding Boomers - Beyond Just Real Estate (Moderator and Panelist, NIC Fall Conference)
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Honors & Awards
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National Mature Media Awards
Mature Market Research Center
The annual National Mature Media Awards competition recognizes the nation's best marketing, communications, educational materials and programs for adults age 50 and older. It is the largest and most prestigious awards program of its kind.
My team (agency and in-house) has received the following honors:
2023
Gold - Website
priyaliving.com
Gold - Brochure/Booklet
Priya Living Communities Brochure
Silver - Graphic Design
Priya Living Communities…The annual National Mature Media Awards competition recognizes the nation's best marketing, communications, educational materials and programs for adults age 50 and older. It is the largest and most prestigious awards program of its kind.
My team (agency and in-house) has received the following honors:
2023
Gold - Website
priyaliving.com
Gold - Brochure/Booklet
Priya Living Communities Brochure
Silver - Graphic Design
Priya Living Communities Brochure
Bronze - Brochure/Booket (infographic)
Art Therapy and Older Adults
Claiborne Senior Living
Bronze - Brochure/Booklet (infographic)
Benefits of Owning a Pet
Claiborne Senior Living
2016
Silver - Magazine
be.magazine
Silver - Marketing/Advertising Campaign
be.group Integrated Marketing Program
Merit - Website
thebegroup.org
2015
Gold - Article (Magazines/Newsletters/Publications)
be.magazine
Gold - Miscellaneous (Marketing & Communications)
"Breaking Bread" Video
Silver - Consumer Education Program
be.you Educational Events and Consumer Guides
Bronze - Magazines
be.magazine
Merit - Online/Digital Resource
MySilverAge.com
2014
Best of Show - Publications/Editorial
be.magazine
Gold - Magazines
be.magazine
Merit - Online/Digital Resource
MySilverAge.com
Merit - Website
MySilverAge.com
2013
Gold - Magazine
be.magazine
Silver - Graphic Design
be.magazine
Bronze - Article (Magazines/Newsletters/Publications)
be.magazine
2012
Best of Show - Marketing & Communications
be.yourself Video
Gold - Marketing & Communications
be.yourself Video
Gold - Magazine
be.magazine
Silver - Graphic Design
be.magazine
Silver - Brochure/Booklet
Community Marketing Portfolio- -
Digital Health Awards
Health Information Resource Center
The Web Health Awards program is organized by the Health Information Resource Center, a national clearinghouse for professionals who work in consumer health fields.It honors the best in digital health resources.
My team (agency and in house) has received the following honors:
Spring 2018
Merit - Website
HumanGood.org
Fall 2017
Merit - Website
HumanGood.org
Spring 2016
Gold - Website
thebegroup.org
Fall 2015
Merit -…The Web Health Awards program is organized by the Health Information Resource Center, a national clearinghouse for professionals who work in consumer health fields.It honors the best in digital health resources.
My team (agency and in house) has received the following honors:
Spring 2018
Merit - Website
HumanGood.org
Fall 2017
Merit - Website
HumanGood.org
Spring 2016
Gold - Website
thebegroup.org
Fall 2015
Merit - Website
thebegroup.org
Spring 2015
Bronze - Website
thebegroup.org
Summer/Fall 2014
Bronze - Website
thebegroup.org
Merit - Microsite
MySilverAge.com -
AVA Digital Awards
Association of Marketing and Communication Professionals
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns to audio and video production, website development, social media and mobile marketing.
My team (agency and in house) has received the following honors:
2018
Gold - Website Home Page
HumanGood.org
Gold -…AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns to audio and video production, website development, social media and mobile marketing.
My team (agency and in house) has received the following honors:
2018
Gold - Website Home Page
HumanGood.org
Gold - Blog
HumanGood.org
Honorable Mention - Website
HumanGood.org
Honorable Mention - Website Redesign
HumanGood.org -
Healthcare Marketing IMPACT Awards
Modern Healthcare/Advertising Age
The Healthcare Marketing IMPACT Awards are designed to recognize health care's best advertising, marketing, promotion and communication campaigns on and across all media platforms, and is open to organizations based in North America.
My team (agency and in house) has received the following honors:
2016
Bronze - Website Campaign of the Year, Providers
thebegroup.org
2015
Gold - Patient Education, Providers
be.you Educational Events and Consumer…The Healthcare Marketing IMPACT Awards are designed to recognize health care's best advertising, marketing, promotion and communication campaigns on and across all media platforms, and is open to organizations based in North America.
My team (agency and in house) has received the following honors:
2016
Bronze - Website Campaign of the Year, Providers
thebegroup.org
2015
Gold - Patient Education, Providers
be.you Educational Events and Consumer Guides
Silver - Digital, Providers
thebegroup.org
Silver - Print, Providers
be.magazine -
EXCEL Awards
Association Media & Publishing
Association Media & Publishing is the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers, and content generators and the media they create. AM&P's annual EXCEL Awards recognize the finest media products and publications in the association industry.
My team (agency and in house) has received the following honors:
2016
Gold - Video Promotion
"Fresh Start: Two Love…Association Media & Publishing is the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers, and content generators and the media they create. AM&P's annual EXCEL Awards recognize the finest media products and publications in the association industry.
My team (agency and in house) has received the following honors:
2016
Gold - Video Promotion
"Fresh Start: Two Love Stories"
Silver - General Excellence in Digital Media
thebegroup.org
Silver - General Excellence in Magazines (circ. 10,000 or less)
be.magazine
2015
Gold - Cover Photography
be.magazine
Silver - General Excellence in Web Publishing
thebegroup.org
2014
Best of the Best EXTRA! Award - Web Publishing General Excellence
MySilverAge.com
Gold - Editorial Excellence in Web Publishing
MySilverAge.com
Silver - General Excellence in Web Publishing
MySilverAge.com
Gold - General Excellence in Magazines (circ. 10,000 or less)
be.magazine
Gold - Magazine Cover Photography
be.magazine -
Content Marketing Awards
Content Marketing Institute
CMI's annual competition recognizes outstanding examples of content marketing across a wide range of industries and media. Entries are judged on the basis of information/entertainment value, relevance, pacing, quality of copywriting, appropriateness for the audience and effectiveness in achieving goals, among other criteria.
My team (agency and in house) has received the following honors:
2015
Finalist - Best Nonprofit Publication
be.magazine
Finalist - Best…CMI's annual competition recognizes outstanding examples of content marketing across a wide range of industries and media. Entries are judged on the basis of information/entertainment value, relevance, pacing, quality of copywriting, appropriateness for the audience and effectiveness in achieving goals, among other criteria.
My team (agency and in house) has received the following honors:
2015
Finalist - Best Nonprofit Publication
be.magazine
Finalist - Best Cover
be.magazine
2014
Gold - Most Improved Design, Magazines
be.magazine
Honorable Mention - Best Nonprofit Publication
be.magazine
Honorable Mention - Most Improved Editorial, Print or Digital
be.magazine
2013
Gold - Best Nonprofit Publication
be.magazine
Gold - Best CEO/Executive Letter
be.magazine
Gold - Best Use of Illustration in a Single Feature
be.magazine
2012
Silver - Best Design, New Publication
be.magazine
Bronze - Best Nonprofit Publication
be.magazine -
Best Senior Living Awards
SeniorHomes.com
SeniorHomes.com's annual Best Senior Living Awards aims to identify and highlight top senior living providers, resources, people and organizations in a wide range of caregiving and senior living categories.
My team (agency and in house) has received the following honors:
2014
Finalist - Best Caregiver Newsletters
be.magazine
Finalist - Best Caregiver Websites
MySilverAge.com
Finalist - Best Senior Living Provider Websites (Large…SeniorHomes.com's annual Best Senior Living Awards aims to identify and highlight top senior living providers, resources, people and organizations in a wide range of caregiving and senior living categories.
My team (agency and in house) has received the following honors:
2014
Finalist - Best Caregiver Newsletters
be.magazine
Finalist - Best Caregiver Websites
MySilverAge.com
Finalist - Best Senior Living Provider Websites (Large Organizations)
thebegroup.org
Finalst - Social Media Rockstars (Organization)
2013
People's Choice Winner - Caregiver Newsletter
be.magazine -
Generations Award
GenerationsAward.org
The Generations Award is an international competition for creative professionals involved in the concept, design and writing of targeted advertising and communication for those in our communities in the mature market (age 50+).
My team (agency and in house) has received the following honors:
2014
Platinum - Publications
be.magazine
Platinum - Design
be.group Website
Platinum - Electronic Media
be.group Website
Platinum - Audio/Video
be.group…The Generations Award is an international competition for creative professionals involved in the concept, design and writing of targeted advertising and communication for those in our communities in the mature market (age 50+).
My team (agency and in house) has received the following honors:
2014
Platinum - Publications
be.magazine
Platinum - Design
be.group Website
Platinum - Electronic Media
be.group Website
Platinum - Audio/Video
be.group Dining Video
Gold - Writing
be.magazine - "Healing With the Help of the Community" -
Pearl Awards
Content Council
The Content Council is the leading organization for branded content and content marketing in North America. The annual Pearl Awards celebrate excellence in content marketing across print, digital and multi-channel platforms.
My team (agency and in house) has received the following honors:
2014
Gold - Best Print Distribution Strategy
be.magazine
Organizations
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Senior Care Marketing Sales Summit (SMASH)
Advisory Board Member
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National Investment Center for Seniors Housing & Care (NIC) - Fall Conference Planning Committee
Committee Member
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LeadingAge National - Annual Meeting Education Committee
Committee Member
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Taproot Foundation
Volunteer - Product Marketing Manager
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Recommendations received
45 people have recommended Dan
Join now to viewMore activity by Dan
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Grateful & excited about completing Series A financing round. #seniorliving #residentengagement #wellbeing #ai
Grateful & excited about completing Series A financing round. #seniorliving #residentengagement #wellbeing #ai
Liked by Dan Hutson
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Thank you to McKnight's Senior Living for a great conversation about my move across the country, dragon boats, and all the opportunities on the East…
Thank you to McKnight's Senior Living for a great conversation about my move across the country, dragon boats, and all the opportunities on the East…
Liked by Dan Hutson
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