Daniel B. Laws Jr., MBA

Google has changed how it ranks search results around 500–600 times. Most of these changes are minor, but periodically Google rolls out a "major" algorithmic (secret ranking formula) update such as Google Panda and Google Penguin that affect search results in significant ways. The mobile search friendly update on April 21, 2015 known as “Mobilegeddon”, has been the most publicized update this year. Bing has recently begun to roll out their mobile search algorithm updates as of May 15, 2015.… Show more

Google has changed how it ranks search results around 500–600 times. Most of these changes are minor, but periodically Google rolls out a "major" algorithmic (secret ranking formula) update such as Google Panda and Google Penguin that affect search results in significant ways. The mobile search friendly update on April 21, 2015 known as “Mobilegeddon”, has been the most publicized update this year. Bing has recently begun to roll out their mobile search algorithm updates as of May 15, 2015. How do these changes affect local businesses? Show less

DMG’s Principal Owner Daniel Laws was featured as a Web Analytics World guest contributor with his “Mobile Analytics Guide for Mobile Websites”.Daniel walks you through the necessary steps to capturing the meaningful data you need to make informed decisions surrounding your mobile website.

The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives. The metrics often fall short on telling management where they stand with regard to goals versus actuals, what progress has been made, and how the number can help to guide the business. In my opinion, mapping out the KPIs (Key Performance Indicators) and storytelling through data visualization is one of the best ways to compel management to act. The long road toward… Show more

The road to ROI is paved with metrics but metrics don’t always resonate with management or the business’s goals and objectives. The metrics often fall short on telling management where they stand with regard to goals versus actuals, what progress has been made, and how the number can help to guide the business. In my opinion, mapping out the KPIs (Key Performance Indicators) and storytelling through data visualization is one of the best ways to compel management to act. The long road toward data visualization starts farther upstream than most people think so I’ve got a few high-level recommendations to get you started! Show less

With all of the numerous marketing tactics and strategies that businesses are using togrow revenue, it has become increasingly important that we effectively measure these strategies. We can then show value and assign credit to tactics that are generating impressions, leads, and sales throughout every phase of our marketing campaigns.

We’ve heard everything from “SEO is dead” to “there’s no value in SEO” over the past year. By not engaging in SEO it is costing you or your client precious dollars of their marketing budget. Many people have the tendency to view SEO in a silo and not leverage our keyword, demographic and geographical research for other marketing tactics. If the keyword is relevant to your target audience and is generating conversions, why wouldn’t the same information be applicable to social media, email… Show more

We’ve heard everything from “SEO is dead” to “there’s no value in SEO” over the past year. By not engaging in SEO it is costing you or your client precious dollars of their marketing budget. Many people have the tendency to view SEO in a silo and not leverage our keyword, demographic and geographical research for other marketing tactics. If the keyword is relevant to your target audience and is generating conversions, why wouldn’t the same information be applicable to social media, email marketing, content development, or web design? In the long-run, the lack of SEO is costing you time, money, and marketing efficiencies. Show less

The environment of Search Engine Marketing (SEM) & Social Media Marketing (SMM) will continue to change and make advances with new technology. The on-going changes to Google search and Bing, as well as the ever-eventful rumor mill of mergers or acquisitions of Yahoo! by AOL and private investors, will periodically distract us from improving our results. The distractions are endless with those guys at Apple, Google, and Adobe rolling out something new every 3-6 months. Don’t worry; I have the… Show more

The environment of Search Engine Marketing (SEM) & Social Media Marketing (SMM) will continue to change and make advances with new technology. The on-going changes to Google search and Bing, as well as the ever-eventful rumor mill of mergers or acquisitions of Yahoo! by AOL and private investors, will periodically distract us from improving our results. The distractions are endless with those guys at Apple, Google, and Adobe rolling out something new every 3-6 months. Don’t worry; I have the solutions to our entire search engine marketing and social media marketing challenges. They’re called fundamentals, and it seems like advertising agencies and business owners threw them out the window once the recession hit. Show less

Marketing has been viewed as an expense in the books as opposed to an investment. Return On Investment (ROI) implies the thought of doing something in the hopes of it positively impacting the company’s revenue.........