Dave Grauel

Looking for a quick way to increase retention of your new donors? Send your new donor an email welcome series. Email welcome series could be many different lengths. Here's an example 4-part series: Email #1: 𝐓𝐡𝐞 𝐆𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 𝐄𝐦𝐚𝐢𝐥. Show gratitude. Love on your donor. Tell him/her you care about them. Tell the donor they're making a big impact on someone's life. Email #2: 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐄𝐦𝐚𝐢𝐥. Tell the donor a story of impact. Show the donor that the gift he/she made is making a difference. Make the donor feel valued. Donors want to know their gift is changing a life. Video storytelling works wonders. Email #3: 𝐓𝐡𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐄𝐦𝐚𝐢𝐥. Ask the donor to take a small action. I call this a "micro-action." When you get donors to do something small, they become more willing to do something bigger. This might be to share something in social media, make an introduction, send an encouraging note, or download a free ebook. Email #4: 𝐓𝐡𝐞 𝐀𝐬𝐤 𝐄𝐦𝐚𝐢𝐥. If your new donor is a single gift donor, use this email to ask for a second gift. Many studies show that unless you get a second gift from a donor within the first 90 days, you're not likely to get a second gift. Appeal with a strong story in this email. After you complete these 4 emails, then move the donor into your typical email cadence.

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What are your June email marketing goals? No matter what you hope to achieve, these June subject lines will help you get there. 📈

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Email. It's cost-effective, keeps you database engaged, and helps you learn important client insights that can improve your overall marketing strategy. Read on to learn more in Meg's all-new blog!

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"Scaled Content" rules could impact your AI-written content strategy. Are you ready? #digitalmarketing #SEO @Google Moz #contentmarketing #contentstrategy #aicontent https://lnkd.in/gQcpHCd5

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I’ve been helping agencies find new clients for over 20 years. In that time, I’ve seen the number of consultants, experts, and gurus who offer to help agencies grow increase exponentially. I’ve also talked with scores of agency leaders who have regretfully fallen for the scams. Leave a comment, and I’ll set up a call. #LetsGrow! #adagency #agencygrowth, #agencyowners #agencyprospecting, #agencynewbusiness #BDtips #winclients agency growth consultant

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Patients want websites that are active and resourceful but also simple and engaging. So, how do you make all of that happen? Learn about how our web designers do it here: https://lnkd.in/ehiTium2

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The Marketing AI Institute has been a helpful resource as I continue to learn about AI and its potential for marketing professionals. For anyone looking to get up to speed on generative AI technologies and their impact on marketing tasks, check out this free seminar!

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Hospitals, particularly Rural Hospitals, can connect in meaningful ways with their community through Social Media. Education, Events, and Patient Success stories are just a few examples and Influence Marketing is here to help! #facebook, #X, #LinkedIn, #Instagram

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Successfully navigating the intricate landscape of healthcare marketing involves adopting a strategic mindset that resonates with the ever-changing demands and standards of consumers (which is definitely not easy!). Though factors like unique practice attributes, local demographics, and other intricacies may influence the details of crafting an effective marketing plan, there exists four fundamental principles that underpin strategic marketing strategies to bolster the success of healthcare organizations amidst today’s competitive environment. Click here to sign up to receive a free whitepaper that explain in detail the four Pillars of Healthcare Marketing.

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Three branding strategies include defining your brand story, developing visual branding, and maintaining consistent messaging across all channels. https://builderhall.com/ #BuildderHall #branding #Marketing

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Learn more about keywords, keyword research, and how to put them to work in your press releases. https://bwnews.pr/4dwHXeD #PR #pressrelease #communications #keywords

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Tuning your email marketing strategy? ✉️ If you've crafted the perfect newsletter with the perfect subject line and CTAs... should you send it out to your audience twice? This may sound redundant and ineffective, but ActiveCampaign's "Resending Email: To Do or Not to Do? Here’s How to Decide (and What to Do After)" shares the promising data behind re-sending emails. 🌐 Read it here: https://lnkd.in/e9aYDqZ5 Have you ever tried this strategy? #TipTuesday #Marketing #EmailMarketing #EmailNewsletter #MarketingStrategy #MedicalMarketing #AestheticsMarketing #EmailMarketingStrategy

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Healthcare marketers... make a list of all the tools you use for your marketing and find out if you have a BAA in place with them. If you need help figuring out what they are, go to https://builtwith.com/, enter your domain and review the list. It's FREE.

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A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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