Devon DeBlasio

As marketers, analysts, and technologists, we have grown accustomed to readily available consumer-level insights. Valuable intelligence to help us refine and optimize our tactics and strategies across channels and touchpoints. As we look ahead to 2020 and beyond, there is a growing fear that this insight and intelligence will be restricted or unavailable. To address the confusion and complexity that surrounds the future of data-driven marketing, and the roles and responsibilities put upon us as… Show more

As marketers, analysts, and technologists, we have grown accustomed to readily available consumer-level insights. Valuable intelligence to help us refine and optimize our tactics and strategies across channels and touchpoints. As we look ahead to 2020 and beyond, there is a growing fear that this insight and intelligence will be restricted or unavailable. To address the confusion and complexity that surrounds the future of data-driven marketing, and the roles and responsibilities put upon us as employees all now have to companies, to our consumers, to ourselves, we have established the THREEE Marketing Council. A collaborative, ongoing initiative focused on identifying, discussing, and addressing the challenges we all face in maintaining efficient, effective, and ethical marketing. This council unites all members of the marketing and advertising ecosystem to help marketers better prepare themselves for the road ahead and answer the difficult questions we all face: - Will fraudulent advertising rise or fall as access to consumer-level data tightens? - What will my marketing measurement look like if the cookie goes away? - How will privacy regulation or data governance impact relevant and personalized marketing? The THREEE Marketing Council wants to address these concerns and provide answers to these questions. We are asking for participation from those who stand to lose the most. Whose reputation and success is dependent on their relationships with the consumer. We strive to bring Advertisers and Agencies to the table to become part of the effort to establish greater trust and transparency - through efficient, effective, and ethical marketing. Show less