Giovanni Gardelli

Los Angeles, California, United States Contact Info
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About

Specialties: Product Management, Data Analysis, Performance Advertising, Monetization…

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Experience & Education

  • Yahoo

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Publications

  • Using Toolbar Data to Understand Yahoo! Answers Usage

    We use Yahoo! Toolbar data to gain insights into why people use Q&A sites. We look at questions asked on Yahoo! Answers and analyze both the pre-question behavior of users as well as their general online behavior. Our results indicate that there is a one-dimensional spectrum of users ranging from "social users" to "informational users" and that web search and Q&A sites complement each other, rather than compete. Concerning the pre-question behavior, users who first issue a question-related…

    We use Yahoo! Toolbar data to gain insights into why people use Q&A sites. We look at questions asked on Yahoo! Answers and analyze both the pre-question behavior of users as well as their general online behavior. Our results indicate that there is a one-dimensional spectrum of users ranging from "social users" to "informational users" and that web search and Q&A sites complement each other, rather than compete. Concerning the pre-question behavior, users who first issue a question-related query are more likely to issue informational questions, rather than conversational ones, and such questions are less likely to attract an answer. Finally, we only find weak evidence for topical congruence between a user's questions and his web queries.

    Other authors
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  • Why do you ask this? -- Using Toolbar Data to Identify Common Patterns of Q&A Users

    We use Yahoo! Toolbar data to gain insights into why people use Q&A sites. For this purpose we look at tens of thousands of questions asked on both Yahoo! Answers and on Wiki Answers. We analyze both the pre-question behavior of users as well as their general online behavior. Using an existing approach (Harper et al.), we classify questions into "informational" vs. "conversational". Finally, for a subset of users on Yahoo! Answers we also integrate age and gender into our analysis.
    Our…

    We use Yahoo! Toolbar data to gain insights into why people use Q&A sites. For this purpose we look at tens of thousands of questions asked on both Yahoo! Answers and on Wiki Answers. We analyze both the pre-question behavior of users as well as their general online behavior. Using an existing approach (Harper et al.), we classify questions into "informational" vs. "conversational". Finally, for a subset of users on Yahoo! Answers we also integrate age and gender into our analysis.
    Our results indicate that there is a one-dimensional spectrum of users ranging from "social users" to "informational users". In terms of demographics, we found that both younger and female users are more "social" on this scale, with older and male users being more "informational". Concerning the pre-question behavior, users who ?first issue a question-related query, and especially those who do not click any web results, are more likely to issue informational questions than users who do not search before. Questions asked shortly after the registration of a new user on Yahoo! Answers tend to be social and have a lower probability of being preceded by a web search than other questions. Finally, we observed evidence both for and against topical congruence between a user's questions and his web queries.

    Other authors
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Patents

  • Interface to configure media content

    Issued 20230018594

    Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and…

    Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and generating an interface to configure a second media object, the interface comprising a display of one or more configuration options that include a color selection, the color selection comprising a presentation of the portion of the set of colors.

    See patent

  • Media Preview System

    Issued 20230017029

    The media preview system receives media content from one or more client devices, generates a preview of the media content, associates a coded image with the preview within a database associated with the media preview system, detects scans of the coded image from client devices, and causes display of the preview at the client devices in response to detecting the scan.

    See patent

  • Interface to configure media content

    Issued US 11099862

    Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and…

    Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and generating an interface to configure a second media object, the interface comprising a display of one or more configuration options that include a color selection, the color selection comprising a presentation of the portion of the set of colors.

    Other inventors
    • Ashley Wayne
    See patent

  • Exploration of real-time advertising decisions

    Issued US US20170098236 A1

    Described herein are example systems and operations for enhancing response prediction and bidding decision making. A feature recommendation controller may include a factorization machine that generates a set of combinations of contextual and advertiser features yielding high expected response rates. A bidding controller may implement a multi-arm bandit system that uses Thompson sampling to select an optimal one of the feature combinations that corresponds to a highest expected response rate…

    Described herein are example systems and operations for enhancing response prediction and bidding decision making. A feature recommendation controller may include a factorization machine that generates a set of combinations of contextual and advertiser features yielding high expected response rates. A bidding controller may implement a multi-arm bandit system that uses Thompson sampling to select an optimal one of the feature combinations that corresponds to a highest expected response rate. The bidding controller may compare the corresponding highest expected response rate with a threshold response rate associated with a pacing rate to determine whether to place a bid for a received ad request.

    Other inventors
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  • Systems and Methods For Mobile Campaign Optimization Without Knowing User Identity

    Issued US US20170004524 A1

    Systems and methods are provided for mobile campaign optimization without knowing user identity. The system includes circuitry configured to obtain mobile application data about a mobile application from at least one mobile device. The system includes circuitry configured to generate a mobile application profile for the mobile application using the mobile application data. The system further includes circuitry configured to select at least one mobile application to show a mobile advertisement…

    Systems and methods are provided for mobile campaign optimization without knowing user identity. The system includes circuitry configured to obtain mobile application data about a mobile application from at least one mobile device. The system includes circuitry configured to generate a mobile application profile for the mobile application using the mobile application data. The system further includes circuitry configured to select at least one mobile application to show a mobile advertisement in the at least one mobile application at least partially using the mobile application profile.

    Other inventors
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Honors & Awards

  • Yahoo CEO Challenge 2015 Award

    Yahoo

    Generated >$5M incremental revenue in 2015 through a side project developed in my spare time

  • Yahoo Excellence Award 2015

    Yahoo

    Top 10% performance of the company.

  • Yahoo Super Star Award 2015

    Yahoo

    The highest recognition award for individual contribution at Yahoo, awarded every year to the top ~30 employees over more than 10.000 globally.

  • Yahoo Excellence Award 2014

    Yahoo

    Top 10% performance of the company.

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