Jeff Glauser

𝗧𝗵𝗲 𝗣𝗦𝗜 𝗧𝗩 𝘃𝗮𝗹𝘂𝗲 𝗰𝗵𝗮𝗶𝗻... - **𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻**: With our guests, cornerstone content is created that should be a foundational piece of your marketing and branding. Why? We highlight your accomplishments so you don't look like a show-off. We ask objection-crushing questions that you answer before they are even offered, and the trust transfer of having a TV Host put the spotlight on you is of high value. - **𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 & 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻**: Content co-created with our TV guests appears on Apple TV, Roku TV, Amazon Fire TV, and VIDAA TV—so you can say you were on TV. In addition, we share with our ever-growing audience on other platforms, such as our seven podcast platforms (iHeart, Spotify, iTunes, for example), Facebook, YouTube, and more. Our distribution reach exceeds a conservative 100K not only because of TV but because Facebook and YouTube analytics tell us that. - **𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻**: We guarantee a minimum of 1000 YouTube views to the co-created show (most get thousands more), even if we have to use paid promotion to accomplish that. Our repurposed posts to IG and TikTok also get a guaranteed 1000 views. Engagement on a YouTube episode cannot be guaranteed, but all of our guests in the last year have gotten comments on their show so they can interact with viewers.

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How I ask every day: (Well, almost every day) 1. Doing sales outreach for my agency, Stodzy Inc. 2. Plugging Copyblogger Academy in all of my LinkedIn posts (more on that below). 3. Asking for sales in Copyblogger blog posts. 4. Making little pitches for all my other companies too. Whether you're an entrepreneur or a professional, adopt the mindset of a self-promoter. If you don't do it, who will? P.S. Copyblogger Academy gives you 9 content marketing courses, ongoing education, and expert Q&A for just $99. Hit the "visit my website" button beneath my bio to learn more.

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Clients aren't fish. Prospecting isn't hunting. Messaging isn't a lure with a hook in it. And deals aren't meat. Doing your own outreach can feel a lot like this photo. Yesterday a new prospective client literally responded, "Hey Seth, Okay, I'll bite: I want to hear more." Key Point: As you can see, it wasn't me who started the fish analogy here. Next comes scheduling the actual appointment. Sometimes that part goes well. Other times, "the fish" wiggles away. Calendly links, time slots, busy summer schedules... life is full of reasons not to schedule a zoom. And this is where the fishing analogy ends. Because clients aren't fish. Clients are people. And ultimately, clients become more like the friend who captures the moment where you drop the fish on camera, rather than the fish who jumped away. The lesson I've learned for my outreach efforts: By getting good enough at messaging, there are enough opportunities to easily let go whenever a new potential client decides they'd prefer to hold off on meeting, for now.

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"I'm 25 episodes in and still unsure who my audience is or how to reach them to increase leads." Market research is frequently neglected, yet it is crucial for laying the foundation of a successful podcast. Although I'm not fond of saying "should," this is one task you really can't afford to miss. Think about it like starting a business. You wouldn't skip market research when starting an online business or drafting a business plan, would you? Would you ignore finding out if people actually want what you're selling? Podcasting is similar, especially for heart-led, and ethical marketers whose podcasts support their ventures. This could mean getting more leads, networking, or growing your circle. So, take the time to do your homework before you hit the record button. Do you have any questions on how to research your audience before jumping into podcasting? 👋 I'm Chrysa 🪴 I help ethical and climate-conscious businesses form meaningful relationships with potential clients through podcasting. #ethicalbusiness #ethicalmarketing #podcasting #contentmarketing #climateconscious

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🙋‍♀️ Are you looking to get over a roadblock when it comes to marketing your Private Practice or Service-Based Biz??  Apply for one of my FREE, 1-1 Marketing Reviews and choose the preferred area of focus for your audit: ✨ Website ✨ Messaging ✨ Social Media Profile ✨ Article ✨ Lead Magnet These reviews are an excellent opportunity for you to get a review of your business tactics, activities, and foundations from a marketing strategist who has worked with hundreds of clients and even more folks in her online programs. (That’s me, by the way! ) There is no catch except the fact that they are recorded and will be published on my podcast, Marketing Your Private Practice. So yeah, that is a catch. But well worth it! (Just audio, NOT video!) You get some free marketing from me too!  Click the link to book your Marketing Review! https://lnkd.in/eyjNxFf7   #Freemarketingtips #privatepracticemarketing #growyourprivatepractice

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Wanna know a secret? 60% of people use their phone to browse the internet. So optimize your content for mobile. Watch the video for a quick tip you can start today. (Want more tips? Check out my website, cpproofreading.com.) #seo #mobile #contentmarketing

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How do you double or triple your income as a ghostwriter or freelancer? Listen to my recent podcast appearance with host Timmy Bauer to find out. In it we cover some tantalizing topics, including the following: ✅ How I made over $100K in cash on my first book ✅ How many sales calls it takes to land the big one ✅ Why the most talented freelancers are undercharging ✅ How to learn from rejection ✅ How I plan on helping other ghostwriters double their incomes I normally don't listen to podcasts, but Timmy is a gifted conversationalist and kept the conversation interesting and chock full of useful advice. I promise you'll be entertained and educated. The link is in the comments. == I'm the Ghostwriter's Ghostwriter. I care about high standards and strong community. Check out my FEATURED section to see my latest book, featured in the NYT and on “The View.”

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How many of you have marketing, SEO and lead gen companies that want to show you how great their doing by your “traffic” reports? It’s no front page news that “traffic” doesn’t equal money in the bank or appointments on the schedule.   Be bold when talking to your marketing team and ask them what LEADS and PHONE CALLS have you produced for us??? Next, how much are you spending for each lead? How much per appointment (CPLI)? If it’s too much, It’s your marketing team not producing or could it be that your phone team isn’t converting? Get your team to TOP REP and let us help turn around your convention rates.  Next event: TOP REP “RUSH” When: Aug 19-20 Where: Columbus, Ohio Register NOW and use the $200 discount code: TAKEOFF200:

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One of the unfortunate truths of freelancing: ya gotta market yourself. The more you market, the more introductory calls you have. The more you market, the less it stings when one (or a few) clients invariably drop the ball. That’s why this habit of marketing matters: it ultimately puts you in charge of your business, rather than resigning yourself to the freelance ‘feast or famine’ cycle. I know lots of freelancers bemoan marketing. Heck, I didn't really get into a habit with this until two months ago. But I see the value it adds to my business. As with anything, we have to start working out this muscle somewhere. Next month, Austin L. Church will be teaching "How to create a marketing plan that doesn't suck" with me a la The Writers' Co-op. In this 75 workshop, he'll teach us how to turn your mindset around so that you can market *every single day* (even if it's just a little bit), and give suggestions on tactical things to do that constitute marketing. You'll walk out with a tailor-made plan on a marketing plan that you'll be able to execute on. If you want to have more control over your freelance business, you'll want in on this workshop. Limited seats, so grab your tickets today! Details: May 14, 12-1:15 PST. Tickets: https://lnkd.in/gPkYj7_N

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Here's how business owners are printing CASH $$$ with YouTube. 1. Create Action based videos (How To) The amount of search-based traffic you can attract with these videos is insane. They are also evergreen, meaning they will be getting views forever. Examples: • How To Grow On YouTube • How To Actually Get Followers On Twitter • How To Design GOOD Thumbnails 2. Case Studies Creating case studies will slowly nurture your audience convincing them over time to buy your service. This WORKS. Try it yourself 3. Educational Videos These videos need to be filled with pure value. It is you giving free value in exchange for nothing. Examples of these vids include: • Why you're not growing on Linkedin • Why Creating Content Will 10x Your Business • Why You Get No Views On YouTube P.S. If you're interested in growing your YouTube channel and booking from 10-30 calls a month from it DM me.

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If this post is in front of your eyeballs right now, you are experiencing the "Gold Above the Fold." How your posts draw enough attention to be clickable from [Notifications] or [See More] is dependent upon what your Hook Line // Lede does for readers and viewers. How you time posts or reposts drive what people see, as well. ▶ Watch the video to see more details. If this post and video resonate with you, then Connect with or Follow me -- and be sure to double-ring that bell! 🛎🛎 What has been your experience with viewing posts via [Notifications]??? Tabatha Barron, Dave Delk, Susan Giesel, Zev Gotkin, Lynnaire Johnston, Deborah Spring Laurel, S. Scott Mason, Dr. Barrett L Matthews, Evan L. Mestman, Adrian Miller, Robert Molony, Steve Ramona, Jacqueline Wales, Kevin Williams

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🫡 A GO GET IT salute to Ralph Duke for enlisting in The War Room! Looking forward to taking the fight to all of his voiceover marketing and business questions. . .and we'll be doing it AT A FRACTION OF THE COST of my one-on-one coaching. Are YOU ready to go to battle? 🪖 The next session of THE WAR ROOM will be on Monday April 22nd at 5:30pm pacific time! REGISTER TODAY! Your marching orders are at the link in the comments. GO GET IT! 👊 #voiceover #voiceovers #voicetalent #voiceacting #voiceovertalent #voiceoveractor #voiceoveracting

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Informal and brief questionnaire for business owners who are also authors. It's for a project I'm working on ... 1. Which came first, the book or the business? 2. How have you successfully tied your business to your book? Thanks! #authors #entrepreneurs #businessowners #smallbusinessowners #writing

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Everything should become slave to your podcast audience. Do you serve your podcast audience with your: -Titles? Would they search with this language? -Descriptions? Would they connect to this description? -Episode Length? Would they want this long of an episode? -Episode Release date? When is the best time for them to listen? -Podcast topics? Is this interesting/helpful to them? -Podcast intro? Does your intro do something for them? -Podcast ads? Does the product help them? I could keep going.

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HEY VOICE TALENT! I'll bet you never thought a chat with a plumber would tell you a lot about the voiceover industry. . . Meet Bill. He's the owner/operator of his own plumbing company. He was kind enough to join me for a candid interview about his business journey. ME: Hey Bill! How long have you been running your company? BILL: Just over 10 years. ME: Are you in the plumber's union? BILL: No. I run an independent shop. ME: Where did you learn to be a plumber? BILL: I went to a vocational school. Tuition was not cheap, but I knew I'd have to invest a lot to get my career off the ground. ME: Do you own all of your own equipment? BILL: Absolutely. Dropped some serious coin on that too. ME: Who knew wrenches were so expensive? BILL: Haha. Right! You should see how much I spend to get additional coaching from master techs! And the industry conference fees are no picnic either. ME: How's business? BILL: So-so. ME: I'm not sure I understand. . .You spent for top-notch tools. . .You plunk down to sharpen your skills with coaches. . .and you routinely yuk it up with colleagues on the road. Shouldn't business be booming? BILL: I'm not sure what to say. My buddies say you're supposed to do all of those things to be successful. I even check with them to make sure my rates are in line. ME: Wait. . .YOU check with THEM to set YOUR rates? BILL: Um. Yeah. ME: Do they know what your monthly overhead is? BILL: No. ME: Do they know how YOU define financial success? BILL: No. ME: Do they know the demographics of the potential clients in your area? BILL: I'm not sure. But I take their word for it, because I'm told if I don't, the whole plumbing industry will suffer. ME: Sounds like the only person who might be suffering is you right now. BILL: You might have a point there. #voiceover #voiceovers #voicetalent #voiceactor #voiceacting #voiceovertalent #voiceoveractor #voiceoveracting

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If you are looking for some extra guidance getting your product to market, I highly recommend Heinrich's "Go-To-Market Playbook."

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91% of People Want More of This Your target demographic wants video content. 91% of consumers want to see more online video content from businesses. They want entertaining, educational, and inspiring content that showcases a company’s personality and value with real-life testimonials. This type of content creates a connection and builds trust between companies and their target customers, which increases the chance of generating new business. More than two-thirds of the U.S. population watches videos online - and they want to see even more content. #video #videomarketing #videoproduction #smallbusiness Huddy Media

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