Hendersonville, North Carolina, United States
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About
1. Great copy makes a great…
Articles by Julie
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Want to Double Your Income? Spend Money to Buy Time
Want to Double Your Income? Spend Money to Buy Time
By Julie Cunningham, MPH, RD
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Get Inside Your Client’s Head by Asking One Simple Question
Get Inside Your Client’s Head by Asking One Simple Question
By Julie Cunningham, MPH, RD
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Get Inside Your Client's Head by Asking One Simple Question
Get Inside Your Client's Head by Asking One Simple Question
By Julie Cunningham, MPH, RD
Contributions
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What do you do if your content strategy consulting business is failing to attract clients?
Your ability to attract clients to a content strategy business depends on...great content strategy. If you have a lull in your business, circle back and make sure your own content strategy (and your actual content) is top-notch, before you do any more marketing/outreach. The fact that you can attract clients with your content strategy will speak for itself.
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What do you do if your response to feedback in copywriting is defensive?
Remind everyone at the table that good copywriting is based on customer data. It's not important that copy appeals to the writer or even the client. Copy needs to appeal to the client's customer. Those are the people who will make buying decisions. If the copy has been writing using data gleaned from customer surveys and interviews, then the question is really not "Do we like it?" but, "Will it convert?"
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What do you do if your copywriting project requires problem-solving skills?
The most important piece(s) of information in copywriting research come from "voice of customer" research. Guessing about what your client's customer thinks will only lead to another round of poor copy. You need exit surveys from website visitors who did and did not convert, as well as from people who did and did not buy a product or service after subscribing to your client's email list, etc. At the very least, take your client's product to a coffee shop and ask people to give you their impressions of it. What specific words and phrases do products testers and survey completers use to describe your client's product? These are the words you need to use in your copy
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How do you stay productive as a writer?
Everyday, I spend five minutes on marketing before I write anything. For me, that means cold outreach to a potential client and/or circling back to touch base with a previous client. I have a recurring task that pops up every weekday morning to remind me to do this, and a few outreach templates attached to that same pop-up. Five minutes, and my marketing is finished. It's easy to let this go when I'm flush with work, but in order to keep the pipeline of work full, it must be done.
Activity
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Haha...love Emily E. Biever's attitude about nutrition. :)
Haha...love Emily E. Biever's attitude about nutrition. :)
Shared by Julie Cunningham, MPH, RD
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I LOVE me some grown-*ss picky eaters...
I LOVE me some grown-*ss picky eaters...
Liked by Julie Cunningham, MPH, RD
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I was at an event last night and someone asked me, 'What kind of dietitian stuff do you do for Ingles Markets?' This is a fair question! 1. I write…
I was at an event last night and someone asked me, 'What kind of dietitian stuff do you do for Ingles Markets?' This is a fair question! 1. I write…
Liked by Julie Cunningham, MPH, RD
Experience & Education
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Julie Cunningham Nutrition, LLC
View Julie’s full experience
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Licenses & Certifications
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Certified Diabetes Care & Education Specialist (CDCES)
National Certification Board for Diabetes Educators
Issued Expires -
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NC licensed dietitian/nutritionist
NC Board of Dietetics & Nutrition
Credential ID NC L001617
Publications
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30 Days to Tame Type 2 Diabetes: A step-by-step guide to use diet and exercise to manage blood sugars
Hummingbird Books
See publication30 Days to Tame Type 2 Diabetes walks a person with newly diagnosed diabetes or prediabetes from beginner forward in just a few minutes a day. At the same time, readers are prompted to move from zero exercise to walking more than 20 minutes a day while they read the book.
Courses
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Certificate of Training, Child & Adolescent Weight Management
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Languages
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English
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Organizations
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North Carolina Academy of Nutrition and Dietetics
Member
- PresentPreviously served as President of the Foothills District Dietetics Association.
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Academy of Nutrition & Dietetics
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North Carolina Academy of Nutrition and Dietetics
Reimbursement Representative
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Recommendations received
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Females in Food Community® find - Unbothered Foods sourdough crackers, started by dietitian Morgan Murdock, RDN 🤌🏼 Chefs kiss! Retail grocery…
Females in Food Community® find - Unbothered Foods sourdough crackers, started by dietitian Morgan Murdock, RDN 🤌🏼 Chefs kiss! Retail grocery…
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