Kenny Gold

Here I am referring to the old days of counting clippings and measuring space in articles as rudimentary forms of data collection and measurement. And contrasting that with now, where data science powers up so much of what we are doing in relation to solving reputation challenges. Whether it's making sense of a new policymaker environment, digging into sentiment around regulation or looking around corners to predict what's coming next, data is influencing decision-making at every step.

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Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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Today, major retailers are delving into retail media and setting up their own advertising platforms. This trend offers new opportunities for marketers to reach specific audiences and utilize consumer behavior insights for direct engagement. #RetailMedia #MarketingTrends

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Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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In the dynamic world of advertising, two trends are emerging: the growth of social video and the rise of connected TV (#CTV) advertising. Last week we discussed the momentum behind social video, projected to surge by 20% annually, surpassing CTV's 12% growth. As the upcoming November election draws near, political advertising strategies are transforming with a lack of trust in social media and a significant increase in spending on CTV to account for 45% of digital advertising expenditure in this election cycle. #digitalmedia #socialvideo #TVadvertising #election2024 #CTV

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SPOILER ALERT 🚨🚨🚨 I don't think TikTok is going anywhere. But, the debate happening among policymakers makes for pretty good conversation. In my latest thought piece for H/Advisors Abernathy, I examined the newscycle to see how a potential #TikToK ban could play a big role in the 2024 election cycle, rankle #BigTech data collection and lay the groundwork for more #dataprivacy advocacy. https://bit.ly/T1kT0kban

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Bravery + Business = How brands and agencies are stepping into the future. That’s one of the standout themes from last week’s AdForum Summit. Here’s how it's being put into practice:   ✅ Creative Bravery in Action Quality Experience distinguished between “beautiful creative” and “beautiful advertising” that connects to the brand and drives real business outcomes. Uncommon Creative Studio's approach, “Creating Acts not Ads,” captures this idea perfectly. ✅ Bold Doesn’t Need to Be Risky Quality Experience also emphasized that so-called “brave” creative isn't actually risky if it's well-researched and insights-driven: “It’s not big audacious work. It’s work that captures your audience in a way that’s relevant in 2024.” Qulture noted that everyone’s feed is now tailor-made to them, so the only way brands can reach their audiences is by aligning with their interests and affinities. ✅ Creative That Sparks Conversation As [Ai]magination noted, with AI enabling brands to produce 50x more content, the big idea and strong storytelling become crucial for standing out. Ogilvy talked about “earned-first creative” and other firms touched on this same point. It's not just about garnering impressions; it's about driving meaningful conversations that translate into business success. (See: Ogilvy PR's Michael Cera for CeraVe campaign leading up to and capitalizing on the brand's first Super Bowl spot). ✅ Harnessing Tech for Humanity Put aside for a moment everything you’ve heard about how AI is going to take over humanity. Marketers are already using tech for good. Take, for example, Kiki, a virtual human who interprets emergency broadcasts for natural disasters in Japan and makes important news available to Japanese Sign Language speakers. It doesn't stop there...the platform is available for licensing to other organizations. What are your thoughts on balancing creative bravery with business outcomes? How are you navigating this intersection in your work?

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It was great attending the Social Innovation Summit last week with my colleagues Jessica Roston and Will O'Brien. Bottom line: Despite the increasingly divisive rhetoric we continue hear and see, there are so many issues that can bring us together. It gives me hope to know so many business, government and non-profit leaders are using their platforms to support the people and communities in which they operate. #teamfti #SIS2024 #socialimpact #ESG #corporatepurpose

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Great insights from Jack Murphy on Waystar's S-1 filing! As the IPO market heats up with Waystar following #Rurik, #Reddit, and #AsteraLabs, it's essential for comms teams to understand the strategic elements in these filings. Check out how Waystar uses various levers like customer testimonials, AI integration, and its diverse client base to help build investor confidence. A must-read for anyone navigating the path to public markets. If you have an IPO on the horizon, check out our IPO Playbook: https://lnkd.in/gc-VvN5h ....or get in touch with the Brands2Life team. #IPO #CommsStrategy #Waystar #AI #CustomerSuccess #InvestorRelations

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An evolving digital landscape has led to some new stategies for how communicators can most successfully manage the reputation of the brands they represent -- Ronn Torossian, 5WPR Chairman and Founder, 5WPR https://odwpr.us/44DT29H

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"Technology is rapidly transforming the way we support clients. The rise of generative AI, powerful tools for advanced measurement and attribution and the newfound prominence of social media platforms like TikTok have pushed companies to rethink and refactor their marketing and communications strategies." https://lnkd.in/gadiZn83 #publicrelations #pr #communications #marketing

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Via Ad Age - StackAdapt's Mike Novosel makes the case that the future of Retail Media Networks (RMNs) depends on catering to midmarket needs. Enhancing usability ensures all companies can leverage these tools, fostering a more inclusive and dynamic advertising ecosystem. Read the full article to learn more. #RetailMediaGrowth #BrandGrowth #RMN #DSP #enteprise #midmarket

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Election turbulence is a threat to marketers during these perilous and polarized times. Here are nine ways brand managers and communicators can protect budgets, avoid scams and reach customers in a noisy and cluttered market.

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A recent Wall Street Journal article by Isabella Simonetti (gifted link below) reveals that TV networks are embracing their aging viewership and challenging the notion that younger demographics are the most valuable targets for advertisers. With the median age of viewers now in their 50s and 60s (MTV viewers average 51 years old!) for many networks, executives argue that reaching consumers based on their purchasing habits, rather than age, is the key to effective advertising. Older viewers often have more disposable income, are less sensitive to price increases, and are still making brand decisions. By focusing on the mass-market reach of TV and targeting people likely to buy a product, regardless of age, media buyers are adapting to the changing landscape of television viewership. As media and entertainment professionals, it's crucial to recognize the importance of this demographic shift and adapt our approaches accordingly. What do you think about this? #advertising #consumerhabits #mediastrategies #mediaproduction

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What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re leading the charge in effective TV advertising for 2024! EDO's recent rankings highlight these brands for their standout national TV spots. Find out what makes them stand out from the competition: https://bit.ly/3Lj89gg #Marketing #TVAdvertising #BrandEngagement #Ciroc #Budweiser #AdvertisingTrends

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