“I had the pleasure of working with Kristin at Intelliswift. She is the one point of contact for all Customer Marketing Programs, the Marketing and Branding of Services and an integral part of ensuring Presentations and Key Customer responses were polished, aligned with Intelliswift's capabilities and professionally finished. Kristin was extremely important for my ability to present our Brand with new customers by quickly working with our production team to create new marketing materials and utilizing her "Keen Eye" to customize presentations to my specifications. Finally, what I valued most is her amazing positive energy and approach to her role. Kristin was always ready to help anyone in the organization with any challenge and was the organizer of all company team building activities. Intelliswift is extremely lucky to have Kristin! ”
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Fun, Games and Jobs galore at #DatabricksSummit. At Intelliswift Software we are always building up our strong Data Analytics and AI practice. Check…
Fun, Games and Jobs galore at #DatabricksSummit. At Intelliswift Software we are always building up our strong Data Analytics and AI practice. Check…
Liked by Kristin Tran
Experience & Education
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Intelliswift Software, Inc.
View Kristin’s full experience
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Projects
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Making Social Data Actionable
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See projectCo-written case study with RAPP to submit to the Forrester Groundswell Awards 2012 for category B2C: Listening.
Using eCairn Conversation™, RAPP developed “Equities Tracking”, an actionable social intelligence solution grounded in statistical rigor to:
1) Identify the consumer defined equities associated with a product
2) Measure real time fluctuations in conversation volume, sentiment and context for each equity following brand communications/activities
3) Discover…Co-written case study with RAPP to submit to the Forrester Groundswell Awards 2012 for category B2C: Listening.
Using eCairn Conversation™, RAPP developed “Equities Tracking”, an actionable social intelligence solution grounded in statistical rigor to:
1) Identify the consumer defined equities associated with a product
2) Measure real time fluctuations in conversation volume, sentiment and context for each equity following brand communications/activities
3) Discover emerging equities
This has allowed RAPP to assess the impact of communications on consumer perception and sentiment, enabled informed optimization of campaign messaging, and has resulted in up to a 25% sales lift when Equities Tracking is utilized versus not. -
Orange Reaches Out to 5 Million People through Influencer Outreach
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See projectCo-written with Sandrine Joseph for Forrester Groundswell Awards 2012 in category B2B: Spreading.
Sandrine Joseph is Head of Digital Communications at Orange, France and manages over 100 events a year. She was looking for a solution that would enable her to target relevant influencers to invite to her events.
By using eCairn Conversation', Sandrine was able to build a solution around her challenges:
1) Identify and manage a high volume of bloggers
2) Create a means to…Co-written with Sandrine Joseph for Forrester Groundswell Awards 2012 in category B2B: Spreading.
Sandrine Joseph is Head of Digital Communications at Orange, France and manages over 100 events a year. She was looking for a solution that would enable her to target relevant influencers to invite to her events.
By using eCairn Conversation', Sandrine was able to build a solution around her challenges:
1) Identify and manage a high volume of bloggers
2) Create a means to communicate
3) Positively impact Orange's company image through her events
Sandrine Joseph is Head of Digital Communications, Orange France,
"Nothing can replace human relationships, nevertheless, managing 500 influencers, over 100 events a year requires a technical solution that facilitates public relations with digital influencers. eCairn was relevant, as the software allows for a good PR track-back, provides updated contact information and biographies, content published, and influencers updated ranking. Furthermore, it also facilitates the identification of rising stars."
Sandrine and her team were able to effectively build multiple campaigns to invite key bloggers to Orange events.
In this case study, we highlighted two successful events: Roxy Pro Concert 2012, and Orange Rock Corps Concert 2012. Orange Rock Corps reached out to 5 Million people, and overall, both events positively impacted the company image.
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