Scott Hess

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands.

I'm here to tell you.

Now that they think they finally understand millennials, some employers and consultants are already trying to size up the next generation of workers. They’re analysing the teenagers and children born since 2000 to predict how they may resemble or differ from millennials.

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.

One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the… Show more

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.

One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the Post Generation's attitude toward media and content.
Show less

Had a fun sit-down with Frank, talked Millennials as employees, consumers, etc., plus some teasing of the Post Generation. My part starts at the 41:10 mark...

Had a BLAST talking to the inimitable Suzanne Muchin & Rachel Bellow on their excellent show!

Wrote a quick byline about the Post Generation for an Adweek issue on Millennials, those pesky guys who precede Post...received retweets and raves, as well as nasty "troll" comments and emailed arguments...all in a day's work...

Was interviewed right after speaking at the American Gaming Association convention in Vegas. Reporter did a great job recapping my thinking about how casinos and the gaming experience will have to evolve to connect with Millennials...

Five-minute TV interview with hosts of MARKET MAKERS, discussing the Post Generation that follows Millennials...

Results from our recent research on cross-platform media use during March Madness...

Quoted about research we did around cross-platform media habits during March Madness...

Interviewed by INC.'s Adam Vaccaro about the generation after Millennials, which I've been calling the Post Generation. Came out great!

Fun article about the Post Generation, quotes me...(and pictures me). My second time on the cover of Crain's, he says, in a non-humble brag...

Kicked off SMG's "Why Millennials Matter," from CES 2014.

Among the many buzzwords and buzzphrases in our modern marketing lexicon – big data, geo-fencing, engagement, so-lo-mo – there’s one that actually makes me smile in a good way: “challenger brand.” Admit it, you like it, too. Or at least it bugs you a little less than the others, I’d wager. Why? It’s simple, really...

Tracking the evolution of advertising, and charting a course for its future...all in a few hundred words...

Thinking about Super Bowl spots in a more holistic way...(mildly butchered by the editor, of course)

Quick story someone wrote after one of my speeches at Toyota...

Didn't write this one; was featured in a fun piece about when quitting becomes a virtue. Wanted to memorialize it here. (Don't read this to find out how smart or insightful I am; read it for a smile, or for insight into my personality. Or don't read it. Because really, life is short.)

Ghosted the last two chapters, "15 Minutes of Privacy" and "The Future of Precision Marketing." First person thanked in the Acknowledgements. Had fun!

Had a great time on Tony Sarabia's MORNING SHIFT, discussing the Post Generation.