“As soon as Sean was put on as the senior strategist for the development of a digital activation strategy for Crayola I knew we were in good hands. Sean's professionalism, deep understanding of the digital landscape and frank analysis of our situation were exactly what we needed to develop a plan that our stakeholders could endorse and would drive results. It was an absolute pleasure to work with Sean.”
Boston, Massachusetts, United States
Contact Info
6K followers
500+ connections
Activity
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Kraft Heinz has hired former Pepsi marketer Todd Kaplan as chief marketing officer for North America, as the food giant looks to fuel new growth for…
Kraft Heinz has hired former Pepsi marketer Todd Kaplan as chief marketing officer for North America, as the food giant looks to fuel new growth for…
Liked by Sean Corcoran
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New Balance is proud to officially announce a long term partnership with the WNBA, in a multi-year agreement focused on digital media, broadcast and…
New Balance is proud to officially announce a long term partnership with the WNBA, in a multi-year agreement focused on digital media, broadcast and…
Liked by Sean Corcoran
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I'm diving into the swap shop looking for gold in my latest article where I revisit some of the stocks that were the pandemic darlings. Check it out…
I'm diving into the swap shop looking for gold in my latest article where I revisit some of the stocks that were the pandemic darlings. Check it out…
Liked by Sean Corcoran
Publications
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Thriving On The New Facebook: Four Steps For Your Brand
AdAge
In the wake of Facebook's fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed.
That's the fact that most premium advertising on Facebook must now originate from the brand page (what Facebook regards as the brand's "mission control"). This is a big deal because it speaks to a larger trend that social…In the wake of Facebook's fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed.
That's the fact that most premium advertising on Facebook must now originate from the brand page (what Facebook regards as the brand's "mission control"). This is a big deal because it speaks to a larger trend that social marketing is enforcing on the marketing world: the need for seamless management of earned, owned and paid media in real time. -
How To Develop An Interactive Marketing Content Plan
Forrester Research
A primer on how to develop agile content across social media platforms
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Where's Your Company's Social Maturity?
Forbes
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make fundamental changes to resources, skills, tools, processes, and culture. Forrester calls this process of change "social maturity," and it consists of five stages: 1) dormant; 2) testing; 3) coordinating; 4) scaling and optimizing; and 5) empowering the workforce.
Other authorsSee publication -
How To Test Emerging Technologies
Forrester Research
Advice on how to test the overwhelming swath of new technologies for marketing based on research across dozens of leading brands
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Using Paid And Earned Media Together
Forrester Research
Practicing "capital M" media - combining paid media options with earned media opportunities - is crucial for successfully communicating with audiences in the digital age
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The Future Of Agency Relationships
Forrester Research
Digital technologies are changing marketing and therefore they're changing agencies. The world of the Mad Men is ending and all "unbundled" agencies are in a great race to the top of the marketer's food chain.
Other authorsSee publication -
No Media Should Stand Alone
Forrester Research
Defining the terms "Earned, Owned, And Paid Media" in digital marketing with the corresponding blog post still ranking #1 for that search term on Google today:
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html -
Top Social Computing Predictions For 2009
Forrester Research
With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus on real business impact in 2009. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities. Brands will start to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback. As a result, we recommend that interactive marketers start efforts now, embracing…
With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus on real business impact in 2009. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities. Brands will start to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback. As a result, we recommend that interactive marketers start efforts now, embracing listening platforms that help monitor brand while taking advantage of the recession to gain experience with social applications.
Other authorsSee publication
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Join now to viewMore activity by Sean
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Don't waste precious media $ with boring creative! - lean into emotion - be distinctive - track! - test! - READ THE REPORT - Thank you Jon Evans…
Don't waste precious media $ with boring creative! - lean into emotion - be distinctive - track! - test! - READ THE REPORT - Thank you Jon Evans…
Liked by Sean Corcoran
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Who's shaping the marketing industry today? Business Insider recently revealed their Most Innovative CMOs List for 2024, and we’re proud to see four…
Who's shaping the marketing industry today? Business Insider recently revealed their Most Innovative CMOs List for 2024, and we’re proud to see four…
Liked by Sean Corcoran
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Better Get You Some Jaclyn Ruelle — honoree of Campaign US’ 40 Over 40! 🍕✨ Intentional in the teams she builds, Jaclyn is an effective brand…
Better Get You Some Jaclyn Ruelle — honoree of Campaign US’ 40 Over 40! 🍕✨ Intentional in the teams she builds, Jaclyn is an effective brand…
Liked by Sean Corcoran
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Don’t assume you’re immune. We’re proud of our Mediahub Perth team and their latest work for the Department of the Premier and Cabinet of WA and…
Don’t assume you’re immune. We’re proud of our Mediahub Perth team and their latest work for the Department of the Premier and Cabinet of WA and…
Liked by Sean Corcoran
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“With Seekr, we found a partner who could help us unlock real value from AI while ensuring trust and accuracy.”- Alec Wright, CPO at OneValley Learn…
“With Seekr, we found a partner who could help us unlock real value from AI while ensuring trust and accuracy.”- Alec Wright, CPO at OneValley Learn…
Liked by Sean Corcoran
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The post-cookie world remains as murky as the day Google first said it would quit them. But every now and then a little light shines through. Thanks…
The post-cookie world remains as murky as the day Google first said it would quit them. But every now and then a little light shines through. Thanks…
Liked by Sean Corcoran
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Later this month I'm honored to repeat my participation in the 15th Annual Run to Home Base - a Mass General Hospital program that supports Veterans,…
Later this month I'm honored to repeat my participation in the 15th Annual Run to Home Base - a Mass General Hospital program that supports Veterans,…
Liked by Sean Corcoran
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I had this plan where I’d pen this long-winded LinkedIn article to celebrate the 5th year anniversary of Quan Media Group. I’d explain how this was…
I had this plan where I’d pen this long-winded LinkedIn article to celebrate the 5th year anniversary of Quan Media Group. I’d explain how this was…
Liked by Sean Corcoran
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🚀 Hot off the press! Our Zeta Economic Index (ZEI) was featured exclusively in USA TODAY. As we gear up for June’s inflation rate this week, the ZEI…
🚀 Hot off the press! Our Zeta Economic Index (ZEI) was featured exclusively in USA TODAY. As we gear up for June’s inflation rate this week, the ZEI…
Liked by Sean Corcoran
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Merci beaucoup to the Hero Media Inc. team, Leonard Burnett Jr., Joseph Anthony, Lauren Maillian and Kim Mercer for an invitation to their second…
Merci beaucoup to the Hero Media Inc. team, Leonard Burnett Jr., Joseph Anthony, Lauren Maillian and Kim Mercer for an invitation to their second…
Liked by Sean Corcoran
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The New York Yankees are giving away George Costanza bobbleheads to the first 18,000 fans on Friday for Seinfeld Night ⚾️
The New York Yankees are giving away George Costanza bobbleheads to the first 18,000 fans on Friday for Seinfeld Night ⚾️
Liked by Sean Corcoran
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#OOH hidden gems - There are units across the country that are unassuming. They’re not the largest. Not the splashiest. Don’t take up the side of…
#OOH hidden gems - There are units across the country that are unassuming. They’re not the largest. Not the splashiest. Don’t take up the side of…
Liked by Sean Corcoran
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I love books that examine that swirl around a character and a feeling. Maxim's book "Old King" swirls around some big ideas about the American West…
I love books that examine that swirl around a character and a feeling. Maxim's book "Old King" swirls around some big ideas about the American West…
Liked by Sean Corcoran
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Kara and I did a three-part series on the future of travel for Pivot. As someone who travels extensively and lives in a large city without owning a…
Kara and I did a three-part series on the future of travel for Pivot. As someone who travels extensively and lives in a large city without owning a…
Liked by Sean Corcoran
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The perfect location at the Madhive activation for a photo opp with long time friend and colleague Nicolle Pangis at Cannes Lions International…
The perfect location at the Madhive activation for a photo opp with long time friend and colleague Nicolle Pangis at Cannes Lions International…
Liked by Sean Corcoran
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#3 Bestbuy and CNet's content and inventory partnership is interesting. Publishing content to generate more eyeballs and ad inventory is a strategy…
#3 Bestbuy and CNet's content and inventory partnership is interesting. Publishing content to generate more eyeballs and ad inventory is a strategy…
Liked by Sean Corcoran
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