CEO

Department: Office of the CEO

Employment Type: Full Time

Location: Remote - United States

Description

Company Description

Pettable is a leading provider of emotional support animal (ESA) letters and psychiatric service dog (PSD) training. We are building a suite of services to enhance the bond between pets and their owners.

Our mission is to improve mental health and well-being. We are committed to offering accessible, reliable, and compassionate services to those in need of emotional support animals and psychiatric service dogs.

At Pettable, we understand a supportive pet's profound impact on an individual's life. Our services are designed not only to help individuals secure the necessary documentation and training for their pets but also to advocate for the recognition and acceptance of ESAs and PSDs in society. We pride ourselves on our rigorous vetting process, ensuring our clients receive support and guidance from licensed mental health professionals and certified dog trainers.

In addition, Pettable is a profitable part of the Mechanism Ventures ecosystem. Mechanism is an early-stage venture firm that partners with entrepreneurs to launch and scale ambitious companies and has a track record of cofounding and investing in multiple companies with $100M+ revenue. In addition to investment and strategic guidance, Mechanism offers extensive operational support for our startups in critical areas, including Growth Marketing, Product, Operations, People, Finance, and Legal, with in-house experts at the top of their fields and are here to provide world-class support to help startups get off the ground and scale.

Position Description

As the CEO of Pettable, you will take the lead in scaling the existing profitable foundation and leveraging it to scale our services to help millions more people live a better life with their pets. You will be responsible for the entire business, including P&L ownership, board management, physical product operations and development, growth marketing, hiring and managing a core team, and an ultimate liquidity event, whether that be M&A or an IPO.

Initially, your focus will be on strengthening our core services, optimizing operations, and identifying new opportunities for growth and expansion. You will work closely with our leadership team to set strategic priorities, drive execution, and develop our culture of excellence and compassion. In the next stage of Pettable's growth, you will be responsible for using the profitable foundation to unlock new areas for exponential growth. You're an ideal candidate if you enjoy being hands-on while driving operational excellence and developing a deep business understanding.

As the CEO, you will also have access to Mechanism's in-house Practice Areas for operational support across Growth, Product, Engineering, Design, Operations, People, Finance, and Legal.

Additionally, you will participate as a member of the company's board of directors.

Key Responsibilities

• Own and be accountable for rapid growth and the business P&L.
• Drive the company's profitability and growth, identifying and capitalizing on new opportunities to expand our services and impact. You'll need to be comfortable being an individual contributor where needed and then bring in resources when the time is right.
• Lead, inspire, and grow our talented team, fostering a culture of innovation, collaboration, and compassion.
• Own and develop the strategic vision of the business in coordination with the board of directors.
• Brainstorm, strategize, scope, and work with the team to execute numerous growth marketing initiatives to help drive business growth and learning. This will include paid media, organic, affiliate, and retention marketing.
• Design operational and testing frameworks to identify and optimize growth campaigns that improve efficiency and scale.
• Manage growth analytics and insight tools to drive performance across all funnels.
• Identify, test, and scale new customer acquisition channels.
  
  

Skills, Knowledge And Expertise

• Demonstrated experience building businesses and leading teams.
• Skill in recruiting, leading, and coaching team members.
• Experience driving operational excellence at scale.
• Deep expertise across all growth marketing areas mentioned above (paid media, organic and paid social, SEO, partnerships, growth product, and retention marketing). You've played the part of a full-stack performance marketer and understand how to engineer rapid business growth.
• Deep analytical and strategic expertise across growth modeling, funnel optimization, A/B testing, growth product, and digital marketing.
• Analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large data sets.
• Being an exceptional communicator is a strong plus, adept at building relationships with diverse stakeholders and conveying the mission and impact of Pettable to a wide audience.
• You love driving growth. From big-picture strategic ideation to diving hands-on into the weeds to optimize a Google Ads campaign or tweak and test a creative design, you wake up excited about unlocking new paths to hyper growth every day.
• You are passionate about learning and constantly expanding your expertise in every possible growth area, including paid media, organic and paid social, SEO, partnerships, growth product, and retention marketing.
• You are ready to bet big on yourself. You'd rather take big swings than settle into the mundane safety of being a cog in an established corporate process.
• You want to break new ground and disrupt the world of mental health.
• You are not above tackling small challenges head-on, but you also know how to delegate and onboard support when doing so is advantageous.
• You are a natural leader of people. You can make complicated things simple and foster an environment of rapid execution, learning, and fun.
• You are entrepreneurial and relentlessly resourceful.
• You are genuine and bring an enthusiastic, professional demeanor. We have a very strict no-jerk policy and do not tolerate intellectual arrogance.
• You have excellent communication skills.
• You have a test-and-learn mindset as businesses and markets evolve.
  
  

What To Expect

This role will change substantially as the business scales. You will need to be in the day-to-day, hands-on, and responsible for executing across all business areas. As the business grows, you will need to build a team to support that scale and spend more time managing the business to produce excellent outcomes. Thus, being highly adaptable and flexible is critical to be successful in this role. However, we'd like to share a general idea of the direct impact you could make within the first three months on the team:

30 Days

• Cultivate a strong understanding of all business operations, history, and components.
• Develop a strong rapport with Mechanism and the Pettable team.
• Build a strong understanding of current growth capabilities and initiatives across Mechanism.
• Take full operational and P&L responsibility for the business.
  
  

60 Days

• Begin implementing strategic initiatives aimed at driving growth and improving operational efficiency.
• Begin strategic evaluation and planning for new business expansions, including market research and feasibility studies.
• Work closely with the Mechanism team to ensure the business has everything it needs.
  
  

90 Days

• Scale the business to maximize profitability and learnings.
• Demonstrate measurable progress in exploring and initiating new business expansions that optimize for enterprise value.
• Collaborate on growth and other strategies with:
• Board of Directors.
• Mechanism's leadership team and Practice Areas.
• Mechanism's other companies.
• Distill and share findings with the broader team to inform growth strategy in other relevant areas.
  
  

Compensation

This role will include competitive base compensation and significant upside potential through an equity stake in the business.

Time Commitment

This role is full-time.

Location

We are a fully remote team that embraces flexibility and productivity. You'll have the freedom to work from anywhere, although our core team operates in EST.