Consumer Insight Manager

LG's Mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as a Consumer Insight Supervisor/Manager located in Buffalo Grove, IL. This role is onsite.

What we can offer you: Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach

Job Summary

As a Consumer Insight Supervisor/Manager, your primary responsibilities will be to lead the Consumer Behavior Research Part that facilitates focus group sessions, customer insights, new product competitiveness and market surveillance.In addition, you will be responsible for leading new product, market consumer research, and product surveillance to coordinate with product planning.

What You’ll Do

• Research moderation and Consumer Insight Lab management, consumer insight development, new product trend and competitive market research
• Creates clear goals and output oriented tasks to gain consumer knowledge through surveys and research.
• Deep dive ethnographic research based on home visits and lifestyle studies.
• Monitor and summarize the trend of Home appliances industry and create reports including implications to LGE.
• Create and maintain the protocols and standard operating procedures
• Plan, organize, and setup independent in-house focus groups and consumer interviews to screen innovations and ideas
• Lead research regarding VOC, consumer insights, competitor's product trends/feature, and market
• Co-work with engineering team providing the findings from research, survey, home visit and etc.
• Weekly meeting with Department leader to discuss work progress (Emails, phone calls, video call and physical visits)
• Responsible for leading mid-size team
• Responsible for quality part/matters including conducting field test for all product categories.
• Managing all activities from Consumer Behavior Research Part and Evaluating the part members
  
  

Qualifications

• Bachelor’s degree in Business, Sociology or research with 5+ years of advanced and progressive skills in research, ethnography, marketing, or product development; Master’s degree with 2+ years experience or equivalent
• Experience in home appliance industry
  
  

At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies, where applicable, the salary range listed may not reflect all geographic differentials applied.

Pay Transparency Range (Low)

Pay Transparency Range (High):

Company

LG Electronics U.S. (LGEUS)

Job Function

Marketing