Creative Director/ Content Marketing Specialist

Company Description

Love and Fit is an innovative activewear line featuring Stay Put leggings and functional nursing & pumping bras for moms on the go. Our signature stay put leggings have been seen on Good Morning America over 6 times, and our pumping bras are helping moms around the world go hands-free.

Role Description

This is a part-time hybrid role for a Creative Director/Content Marketing Specialist at Love and Fit. As a Creative Director/Content Marketing Specialist, you will be responsible for overseeing creative projects and managing the content marketing strategy. This is a Hybrid role located in Santa Clarita, CA, with flexibility for remote work. Looking for someone super creative, up on current fashion trends and great visual skills.

Requirements:

• Proven experience in content creation, graphic design, and photo shoot direction.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of current fashion trends, particularly in activewear.
• Able to design patterns for upcoming collections.
• Able to shoot and film, reels and videos for content.
• Excellent communication and organizational skills.
• Ability to work independently and meet deadlines.
• Passion for fitness and active lifestyle is a plus.
• Portfolio of previous creative projects and content marketing campaigns

Key Responsibilities:

• Content Creation: Develop engaging and high-quality content for our social media platforms, website, and marketing materials.
• Apparel Patterns: Design innovative and trendy patterns for our activewear line, ensuring they align with our brand aesthetics and market trends.
• Photo Shoot Direction: Plan and direct photo shoots, working closely with photographers, models, and the marketing team to capture the essence of our brand.

Qualifications

• Proven experience as a Creative Director or Content Marketing Specialist
• Demonstrated success in developing and implementing effective content marketing strategies
• Proficiency in digital marketing tools and platforms
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Ability to work independently and collaborate with cross-functional teams