Ecommerce Manager - DTC Web Strategy

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow—join us!

HYBRID ROLE: 3x/week in the Tempe, AZ office

About the Role:

The Direct-to-Consumer (DTC) Ecommerce Manager will primarily focus on improving user experience (UX) and performance (conversion and revenue per visit) on Norton.com. You will also help create scale and efficiencies across global NortonLifeLock websites. You’ll help lead web strategy and prioritization for the Direct-to-Consumer business. Work closely with key partners including research, creative, brand, product management, development, pricing, legal, and analytics teams. As you build and manage a roadmap of improvements, you’ll also forecast, gather data and research to create business cases and strategic requirements. Expected to become a subject matter expert on workflow, software, tools, data, processes, analysis, etc. needed to successfully build web experiences, execute campaigns, and optimize conversion. Reports to the Head of DTC Norton Acquisition.

Responsibilities:

• Identify and organize website conversion optimization opportunities.
• Improve site experience and performance by introducing tests and new experiences; measured by conversion rate, average order value, and revenue per visit.
• Clearly articulate strategic requirements via brief or Jira tickets. Examples include problem statements, customer benefits, priority, scale, business impact, target audience, dynamic elements, measurement, and success criteria.
• Partner with Media, Brand, Research, and Product teams to set the web vision and roadmap, specifically for shared experiences across domains (Ex: navigation, lead gen, upsell, add-on, etc.).
• Organize, gather, and share relevant research, competitive analysis, customer insights, user tests, or web metrics to better understand customer and business impact.
• Work with Design, Product, Pricing, Media, and Legal on requirements, project kickoffs, and approvals for site changes.
• Partner with the appropriate teams to ensure marketing campaigns and pricing strategies have continuity with website strategy and content.
• Partner with international counterparts to share learnings and improve standardization and scalability.
• Work with Site Optimization team to plan and launch research and A/B tests.
• Review web content for consistency, accuracy, and quality.
• Stay updated with the latest digital marketing trends and strategies to drive continuous improvement.
• Monitor key performance metrics such as conversion rates, bounce rates, and user engagement to identify trends and opportunities.
  
  
  

Qualifications:

• Bachelor’s Degree in Marketing, Business, or related field desired
• 3-5 years experience with A/B and multivariate testing
• 3-5 years experience in website marketing, specifically in CRO or user testing
• 3-5 years working closely with product management or development teams
• History of working closely with creative teams and knowledge of UX best practices
• A “do-er” and self-starter with ability to prioritize and clearly communicate priorities
• Demonstrated project management skills and software, including Jira, Trello, Rally, or similar
• Strong Microsoft Office Skills (Excel, Word, PowerPoint, etc.)
• Excellent verbal and written communication skills
• Strong interpersonal skills
• Strong attention to detail
• A team player
• Proficient in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Familiarity with UX/UI principles and best practices.
  
  
  

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.