Executive Vice President of Marketing

Prime Group Holdings, LLC, a vertically-integrated private equity real estate firm focused on self storage and other alternative real estate asset classes, has an exciting opportunity for a talented Executive Vice President of Marketing to help drive growth in its business.

With over $4 billion in assets under management managed on behalf of a global institutional investor base, Prime Group (www.goprimegroup.com) is one of the fastest growing private equity real estate firms in the country. The firm recently completed the fundraising of its third flagship fund, Prime Storage Fund III which, at $2.5 billion, is the largest self storage dedicated fund ever raised.

Headquartered in Saratoga Springs, NY, with a regional office in Jupiter, FL, the firm has more than 650 employees, including investment professionals, property managers, an investor reporting team, construction and marketing personnel and deal-sourcing professionals. Prime Group is a transaction-intensive company that is rapidly acquiring and consolidating self storage assets throughout the U.S. and Canada. With a presence in 28 states, one U.S. territory and 2 Canadian provinces, Prime Group manages all assets that it owns under the Prime Storage brand.

Prime Group’s success is built on a culture of respect, teamwork, business ethics, accountability and persistence. The company deeply values the strong relationships it has built with its customers, employees, investors and stakeholders.

Prime Group’s team members are customer and client focused – customer service is a core tenet of the firm. Prime Group especially values:

• Self-motivated entrepreneurs who are passionate about what they do
• Diligent professionals who take exceptional personal pride in their performance
• Those who are eager to make a positive difference in the lives of Prime’s customers

Position Overview

The Executive Vice President of Marketing will lead all aspects of marketing for Prime Group’s self storage business as well as its commercial real estate holdings. Additionally, this leader will work to elevate the brand of Prime Group Holdings to further its continued growth as a premier private equity company. He/she will be accountable for the strategic planning, execution and analysis of all marketing efforts. This person will lead the Marketing organization and mentor a dynamic team as well as effectively liaise with all other departments, driving a collaborative, results-oriented agenda.

Reporting to the Chief Operating Officer, this individual will enable Prime Group’s growth through the creation and implementation of strategic marketing plans. Digital marketing and brand enhancement are essential parts of this position.

Essential Responsibilities

• Strategically manage all aspects of Prime Group’s marketing efforts, while offering insight and subject matter expertise to advance corporate objectives
• Develop and execute marketing plans with a focus on growing Prime Group’s brand presence and position among the company’s customers, employees, clients, investors and other stakeholders
• Govern a large marketing budget that supports organizational goals and priorities (including site advertising, paid media, social media, etc.), while basing marketing spending on achieving data-driven, observable desired outcomes
• Possess a fluent, current understanding of advertising channels, tactics and process, particularly in the areas of content development and media placement
• Regularly communicate marketing efforts and results to the COO and other members of senior leadership, guided by criteria including actual-versus-projected results, value enhancement, timelines, budgets, etc.
• Stay abreast of the nuances within the competitive landscape, anticipate industry trends, and identify opportunities to generate organic growth
• Create marketing research initiatives as may be needed, to offer tangible insight into consumer behavior with the intent to drive and optimize marketing efforts
• Develop highly effective partnership and relationships with various agents/vendors, ensuring Prime Group’s expectations are clearly communicated
• Cultivate industry and other relationships that create opportunities for the company
• Successfully work across divisions and teams within Prime Group, particularly Operations and Asset Management, so as to most efficiently scale Prime Group’s business across a broad geographic physical footprint
• Within the Marketing department, identify and nurture talent, promote team building and resolve conflicts in a timely and productive manner, while providing individually based feedback and advocacy
• Ensure marketing team members have a transparent understanding of corporate goals, objectives and executive priorities

Qualifications

• Minimum of 10 years professional experience, most recently in a senior level marketing role, advertising/media agency or similar position, with a strong record of increasing responsibilities and accomplishments
• Bachelor’s degree in Business, Marketing or similar field; MBA/Master’s is a plus
• Successful background in building brands, developing advertising campaigns and executing across multiple marketing channels, while maintaining and enhancing corporate ROI, KPIs, Google Analytics, etc.
• An industry-specific understanding of digital marketing, including site optimization, SEO/SEM, social media platforms, display media, etc.
• Proven ability to form and lead the marketing teams to develop creative, effective marketing media, while offering strategic feedback on user experience, design and messaging strategy
• Effective at translating conceptional ideas into strategic execution
• Possess an entrepreneurial mindset, coupled with senior-level corporate prowess and experience

Compensation

• Competitive rate of pay and a generous benefits program
• Participation in company’s performance-based incentive program(s)
• Medical, dental, life, vision, short-term disability, and long-term disability insurance program
• Paid vacation time; paid sick time; paid holidays

Equal Opportunity Employer Statement

Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.