Our client is seeking a seasoned Head of Digital with extensive experience in the direct-to-consumer beauty industry. This role is pivotal in driving brand growth through strategic acquisition campaigns, while also ensuring the retention and satisfaction of valued customers. If you have a passion for beauty, a strong background in digital marketing, and a proven track record of leadership, this could be your next career move.
What You'll Do
Develop and execute innovative acquisition strategies across Meta, TikTok, and Google
Analyse campaign performance and optimise for ROI
Manage and optimise our e-commerce platform for improved conversions
Collaborate with developers for site enhancements
Manage multi-million-dollar budgets, track spending, and report on performance
Create and implement campaigns for immediate customer action
Craft compelling ad copy and landing pages
Develop strategies to enhance customer loyalty and reduce churn
Execute personalised email campaigns and loyalty programs
Lead and mentor a marketing team, fostering a culture of collaboration and excellence
What You Bring
Expertise in Meta, TikTok, and Google advertising
Proficiency in Shopify administration and e-commerce best practices