Head of Industry | Food, Beverage, and Travel

Responsibilities

Company Overview:
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time. This position sits within the SMB Growth team, which is a mid-market sales team that is part of the broader SMB sales team. The focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love. The Head of Industry serves as the business leader responsible for driving revenue for advertisers in the food, beverage, and travel industries. Your goal is to exceed revenue targets by developing the go-to-market strategy, prioritizing key sales narratives, and leading a team of advertising sales leaders and individual contributors who are split across sales (Brand Partnerships) and account management (Client Solutions) functions. You will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth. This role reports to a Vertical Director who is responsible for a group of industries. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.

Responsibilities:
- Craft overall strategy to deliver on revenue targets and steer your three industries to increased growth potential
- Prioritize sales narratives that relate to the needs of your industries
- Deep understanding of product to drive enhancements to unlock revenue
- Bring a consultative approach that will align around a customer first methodology
- Provide thought-leadership and mentorship to your team on overall account planning
- Develop and maintain a strong understanding of key industry market trends and customer opportunities
- Develop and lead a national sales team of people managers and individual contributors

Qualifications

Minimum Qualifications:
- Extensive experience in digital advertising, advertising sales, and/or brand marketing
- People management experience
- Strong knowledge of the food, beverage, and travel industries: business models, market drivers, and growth strategies
- Mastery in marketing, sales strategies, and sales enablement
- Expertise in media channels preferred by advertisers within the food, beverage, and travel industries. Understanding of commonly used methods of ad budget allocation based on approaches to measurement and attribution.

Preferred Qualifications:
- Experience managing people managers
- Knowledge of agency ecosystem, digital and traditional
- Ability to foster C-Level executive relationships with a genuine interest in customers’ success
- Ability to collaborate with Talent Acquisition to recruit and retain top talent
- A proven penchant for creative problem-solving
- Proven track record of high-level negotiation and exceeding sales targets

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2