Join our team at Custom Sock Club as a PPC Specialist with expertise in Google PPC! We are looking for a detail-oriented and results-driven individual to manage our pay-per-click advertising campaigns across various platforms. In this role, you will play a key part in optimizing ad performance, maximizing ROI, and driving qualified leads for our business.
Responsibilities:
Plan, execute, and optimize PPC campaigns on Google Ads, focusing on Pmax campaigns for maximum performance
Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates
Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting
Implement conversion tracking and attribution models to measure campaign effectiveness and ROI
Stay updated on industry trends, best practices, and platform updates for Google Ads and other PPC channels
Collaborate with cross-functional teams to align PPC strategies with overall marketing objectives and campaigns
Provide regular reports and insights to stakeholders on PPC performance, optimizations, and recommendations
Qualifications
3-5 years of experience in PPC advertising, with a focus on Google Ads
Proficient in managing Pmax campaigns and optimizing for maximum performance
Strong understanding of PPC metrics, bidding strategies, and campaign optimization techniques
Experience with other platforms such as Taboola, Bing Ads, or Facebook Ads is a plus
Google Ads certifications (e.g., Google Ads Search Certification) are highly desirable
Excellent analytical skills with the ability to interpret data and draw actionable insights
Excellent communication and collaboration skills, with the ability to work effectively in a team environment
This position is Full-time only; Not contracted
Benefits
Generous PTO policy
Health, dental, and vision benefits package
401K Match
Casual and inspiring office environment
2 remote work days per week
Bonuses based on company performance
Unsure about your qualifications?
You should apply anyway!
LinkedIn examined their users' job search behavior and found that women are less likely to apply for a job that they aren't fully qualified for, while men will apply if they meet only some of the desired qualities.
Whether you fit into these two categories, or somewhere else on the spectrum, take a chance on that application. You may just be the perfect fit!
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Internet Publishing
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