CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.
Deutsch Family Wine & Spirits currently seeks a Regional Portfolio Ambassador – TX/CO who possesses the below qualifications.
Reporting to the Trade Advocacy Manager, the Regional Portfolio Ambassador will nurture strong relationships in the highest tier of on premise mixology accounts in the geographies covered. Through frequent touchpoints in target accounts, staff trainings, trade activations and account visits, this role is ultimately accountable to secure menu placements in the most desirable accounts across our priority spirit brands: Redemption, Gray Whale, Bib & Tucker and Cantera Negra.
This role regularly interfaces with DFWS sales teams and our distributor partners and will engage both in training to impart their depth of knowledge in the spirits category, inspiring these teams with the story of our brands. There is also strong linkage to the On Premise Channel Marketing team, and the Consumer Brand Team as a consult on drink strategy and on premise programming, and to ensure tight strategic linkage to the brand strategies when in market.
The primary activities for the Regional Portfolio Ambassador are account visits, staff education, and trade activations, both national and local in scale. The position is focused on TX and CO, and the candidate must be based in TX (Dallas, Houston, or Austin).
Responsibilities:
Trade Outreach & Engagement (70%)
Grow relationships and distribution in core set of influential on-premise accounts (per target account list)
Secure new distribution and menu placements in targeted accounts
Coordinate follow up with DFWS and distributor sales as needed
Conduct staff training
Trade Education (5%)
Serve as product knowledge expert for DFWS Spirits, communicating features and benefits, heritage and equity of the brands at GSMs
Support sales division teams at distributor meetings and events
Events (15%)
Support national trade events: Tales, Runamok, Portland Cocktail Week, Bartenders’ Weekend
Plan and execute local trade activations with bartenders, beverage managers
Marketing Support (5%)
Serve as commercial expert to help shape drink strategy and on premise programming
Reporting (5%)
Provide monthly recap of all activities
KPI monitoring
Report markets trends and competitor activity
Qualifications:
Solid understanding of the spirits category: production, trends
Highly proficient in mixology
Charismatic storyteller who enjoys sharing their spirits tales with others
Strong written and verbal communication skills, including writing and delivering presentations
Deadline oriented self-starter who is proactive and holds self to high standard of work quality
Ability to interface with the distributor network
Strong influencing and partnering skills
Social media savvy
Experience in budget management
BS/BA degree in Marketing, desired
In market 80%, with appx 25% travel
What We Offer:
Competitive compensation
Career development opportunities
Medical, dental, vision and life insurance, PTO
401 (k) match
Product allowance to enjoy on DFWS products
Tuition Reimbursement and a Pot Secondary education scholarship program for employees children
Gym reimbursement
Employee Assistance Program
We Value Diversity
At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.
About
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Force & Grace, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequilla.
Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com
Seniority level
Entry level
Employment type
Full-time
Job function
Other
Industries
Beverage Manufacturing
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