Search Engine Optimization Specialist

Company Description

Using SEO generate leads for Roofing Contractors.

Role Description

Job Description:

Summary:

The SEO Specialist will be responsible for developing and executing effective SEO strategies to improve the company's search engine rankings, drive organic traffic, and generate qualified leads. This role requires a deep understanding of SEO best practices, keyword research, content optimization, and analytics, with a specific focus on the roofing contractor niche.

Key Responsibilities:

1. SEO Strategy Development:

• Develop, implement, and manage comprehensive SEO strategies tailored to the roofing industry.
• Conduct competitive analysis to identify opportunities and gaps.
• Stay updated with the latest SEO trends, algorithm changes, and industry best practices.

1. Keyword Research & Optimization:

• Perform thorough keyword research to identify relevant and high-performing keywords.
• Optimize website content, meta tags, and images to improve search engine visibility.
• Develop and implement a content strategy that aligns with keyword research.

1. On-Page & Off-Page SEO:

• Conduct on-page optimization, including improving website structure, URL hierarchy, and internal linking.
• Develop and execute link-building strategies to improve domain authority.
• Monitor and address technical SEO issues, such as site speed, mobile-friendliness, and crawl errors.

1. Content Creation & Optimization:

• Collaborate with the content team to create high-quality, SEO-friendly content, including blog posts, landing pages, and service descriptions.
• Optimize existing content to improve rankings and engagement.
• Ensure all content is aligned with SEO best practices and the company��s branding guidelines.

1. Analytics & Reporting:

• Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track, report, and analyze website performance.
• Provide regular reports on SEO performance, including traffic, rankings, and conversions.
• Make data-driven recommendations to improve SEO strategies and tactics.

1. Local SEO:

• Optimize the company's presence on local search platforms, including Google My Business.
• Ensure consistency of NAP (Name, Address, Phone Number) across all local listings and citations.
• Implement strategies to improve local search rankings and drive traffic from local searches.

Qualifications:

• Proven experience as an SEO Specialist, preferably in the home services or roofing industry.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong analytical skills with the ability to interpret data, identify trends, and make actionable recommendations.
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS) and website optimization tools.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Ability to work independently and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).