Search Engine Optimization Specialist
Search Engine Optimization Specialist
Robert Half
Irvine, CA
See who Robert Half has hired for this role
Must be onsite in Irvine, CA.
Reporting to the Executive Director of Performance Marketing, the SEO Specialist is responsible for developing and executing the company’s SEO strategy. This includes researching target keywords, optimizing website content, and building backlinks. The SEO Specialist also works to track and analyze website traffic and rankings, and to identify and implement new SEO best practices.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Conduct keyword research to identify high-traffic, relevant keywords for website.
- Concepting and creation of blog content.
- Optimize website content and metadata for target keywords.
- Build backlinks from high-quality websites to the company's website.
- Track and analyze website traffic and rankings using SEO tools and analytics platforms.
- Identify and implement new SEO best practices to improve the company's website visibility and ranking in search engines.
- Work with the Marketing team to develop and execute the company's overall marketing strategy.
- Write high-engagement content that reflects our brand’s voice.
- Curate helpful information and internal feedback to additional writers.
- Experience with Bright Edge or SEM Rush, Bright Edge preferred
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Seniority level
Associate -
Employment type
Full-time -
Job function
Marketing -
Industries
Professional Services
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See who you knowFeatured Benefits
Inferred from the description for this job
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Medical insurance -
Dental insurance -
Vision insurance
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