Senior Manager, Consumer Insights

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

We have annual revenues of :$900 million and our business performance has been nothing short of extraordinary with 21 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Position Summary

e.l.f. Beauty is looking for a highly motivated, experienced, and strategic yet detail-oriented Customer Insights professional to join our dynamic, high-growth company. This position will report directly to the Vice President, Consumer & Market Insights.

The Senior Manager, Consumer Insights will be responsible for driving consumer centricity and representing the voice of the consumer globally within the organization. They will develop and execute a consumer research roadmap grounded in business opportunities and lead the design and execution of primary and secondary research according to best practice methodologies. Utilizing internal consumer databases and syndicated data sources to analyze and translate data, the Senior Manager, Consumer Insights will create clear, impactful, and actionable insights and business recommendations through storytelling and engaging communication.

The ideal candidate will bring a minimum of 5+ years of experience in consumer research, is well versed in survey methodologies, and adept at developing survey-based quantitative research. They will also be naturally curious and passionate about studying consumers and communicating who they are, how they behave, and why, to drive strategy within the organization. The role will require a range of research skills for executing relevant consumer research and analyzing internal and external data sources to drive informed business decisions. We also need someone who is a strong collaborator and can effectively influence a diverse set of stakeholders through excellent presentation skills and written communication. The best candidates will embrace e.l.f.’s dynamic culture of executing with speed and quality to drive results. And a passion for beauty is a plus!

This position is based in any of our e.l.f. offices (NYC, Oakland, or LA), or can be based remotely for the right candidate. Remote candidates will be required to travel to an e.l.f. office at least once per quarter. All candidates will be required to travel for research and team meetings.

Responsibilities:

Represent the voice of the consumer and inject consumer insights across all aspects of the business for e.l.f. Beauty brands globally.

Develop and execute the consumer research roadmap grounded in business goals and opportunities. Manage external vendors / consultant relationships in support of research agenda.

Lead the design and execution of primary and secondary research according to best practice methodologies to uncover insights that inform strategies and drive consumer acquisition and retention. Develop and manage primary research end-to-end process including questionnaire design, analysis, and results reporting.

Utilize internal consumer databases and syndicated data sources to analyze and translate data into clear, impactful, and actionable insights and business recommendations through storytelling and engaging communication.

Proactively drive exploration and development of innovative and disruptive consumer research methodologies aimed at creating next-generation consumer insights approaches and methodologies.

Develop consumer trends and insight monitoring infrastructure to identify and communicate emerging trends.

Lead weekly consumer insights meetings that include cross-functional consumer-facing team members.

Requirements:

Minimum of 5+ years of experience in consumer/market research, particularly with survey-based quantitative research, though well-versed in different methodologies.

Bachelor’s Degree in Market Research, Marketing or Business-related field required.

Experience leading quantitative and qualitative research, including online surveys, user/usability testing, focus groups, etc. (i.e., questionnaire design, sampling, weighting, programming).

Skilled in designing research projects from scope, execution, and delivery of results through reports and presentations that are customized to a team’s particular needs.

Understanding of research industry best practices and comfortable weighing the pros and cons of different research approaches.

Analytical mindset and extreme attention to detail. Capable of thinking out of the box, while being strategic and analytical. Able to turn insights into implications to drive strategy.

Inherently curious, going above and beyond to ask more questions and surface deeper insights.

Experience analyzing primary, secondary, and syndicated data sources (i.e., transactional, web analytics, survey data, consumer research), drawing business conclusions and actionable insights from diverse databases.

Knowledge of consumer segmentation using behavioral, demographic, and psychographic data to inform targeting strategies.

Ability to drive multiple projects forward simultaneously, and on-schedule in a fast-paced, collaborative environment. Demonstrated comfort and openness with adapting or pivoting when change is required.

Excellent storyteller with a successful track record of identifying consumer-focused insights and implications that lead to increased acquisition, conversion, and retention.

Strong collaborator who can effectively influence a diverse set of stakeholders.

Experience using data analytics tools and languages such as SQL, SPSS, Tableau, etc.

Proficiency with Excel, PowerPoint, and Word.

Excellent verbal and written communication and presentation skills.

Ability to thrive in an ambiguous and fluid environment.

Experience utilizing AI tools to create efficiency.

Beauty enthusiast, understanding of the beauty industry and beauty trends preferred.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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