Trade Marketing Manager

Our client is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas. They believe in biodiversity, community, Fair Trade and corporate responsibility. They are seeking a highly adaptable, results-driven professional who is deeply passionate about the beauty industry and excels in a dynamic, test-and-learn work environment.

What You'll Do

As a Trade Marketing Manager, you will play a pivotal role in managing brand strategic priorities and initiatives aimed at driving high growth within the wholesale channel. This position entails overseeing activations for both online and brick-and-mortar retail outlets for both existing and prospective domestic and international retail accounts. You will be at the forefront of developing and executing the comprehensive year-over-year marketing calendar tailored to different customer segments. This involves orchestrating launch initiatives, core business drivers, promotional plans, exclusive product offerings, sampling, gratis, in-store merchandising, eventing, omni activations, reviews, loyalty programs, and more.

• Manage brand strategic priorities and initiatives aimed at driving high growth within the wholesale channel
• Oversee activations for both online and brick and mortar retail outlets for both existing and prospective domestic and international retail accounts
• Develop and execute the comprehensive year-over-year marketing calendar tailored to different customer segments
• Organize all brand and retailer activations on a side by side (by region)
• Optimize brand’s discoverability, engagement and conversion across the retail ecommerce ecosystem through content, assets, search, purchase experience and ratings & reviews leveraging brand dotcom insights
• Work closely with the performance marketing team on all brand-driven and co-op paid media opportunities driving to retailer dotcom and share-out the results and learnings
• Manage retailer logistics for entire brand assortment and promotions including forecasting, item set-up, product page creation (copy & assets) and social activations
• Track competitive exposures and activations, sharing market trends with the team
• Create market decks and organize all seasonal meetings in partnership with cross functional teams
• Submit, manage and track all retailer-specific omni-channel digital, social and B&M visual merchandising creative requests, ensuring timely development and delivery
  
  

What You Bring

The ideal Trade Marketing Manager candidate brings 3+ years of experience in trade, brand or product marketing. She has a profound understanding of hair care and demonstrated experience within the wholesale channel. She is highly adaptable and results-driven with a deep passion for the beauty industry. Her exceptional multitasking abilities and precise organisational skills make her excel in a dynamic, test-and-learn work environment. She possesses excellent communication skills, natural leadership qualities, and effective teamwork capabilities.

• 3+ years of experience in trade, brand or product marketing, preferably with experience in haircare, global wholesale and Sephora
• Experience working at innovative, fast-paced startups or indie/digital brands, specifically in the clean/wellness sector
• Proficiency in numerical analysis, strong analytical skills, and expertise in Excel to synthesize data for informed recommendations
• Excellent communication skills, natural leadership qualities, and effective teamwork capabilities
• Proven success in leading cross-functional teams and processes, taking ownership of projects and driving others to meet deadlines
• Agility and multi-tasking capabilities, adept at managing complexity and problem-solving on the fly
• Adaptability, resourcefulness, forward-thinking mindset, and self-motivation to organize and set priorities
• Exceptional presentation skills, proficiency with PowerPoint (Keynote a plus)
• Strong work ethic, high integrity, and a commitment to excellence
• Proficiency in computer skills including Google Workplace or Microsoft Office Tools
  
  

What Sets This Company Apart

Our client is a rapidly growing hair wellness company that combines sustainably harvested, plant-based actives with the latest advances in molecular science to produce clean formulas that effectively promote hair & scalp health. They believe in biodiversity, community, Fair Trade and corporate responsibility. Their mission is to advocate the use of thoughtfully sourced, organic plant actives in creating superior wellness & beauty products that neither harm the people who use them or the planet we all share.