Market Research: B2B
With Sarah Weise
Liked by 910 users
Duration: 47m
Skill level: Beginner + Intermediate
Released: 2/1/2022
Course details
Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, niche audiences, complex decision trees, and multiple decision-makers. In this course, market research expert and best-selling author Sarah Weise shows you how to plan and execute successful B2B marketing and sales based on strategic market research.
Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more. Find out how to apply market research methods that deliver in-depth, data-driven audience insights and business results on all kinds of B2B projects.
By the end of this course, you’ll have the tools you need to plan and execute your own B2B market research project.
Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more. Find out how to apply market research methods that deliver in-depth, data-driven audience insights and business results on all kinds of B2B projects.
By the end of this course, you’ll have the tools you need to plan and execute your own B2B market research project.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Juan Lugo
Juan Lugo
Marketing Specialist with a unique blend of technical and commercial expertise | Passionate about inspiring and offering added value in building…
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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