AdExchanger’s Post

New article from CMSWire discusses the growing trend of product placement in streaming services and its potential impact on e-commerce. Streaming platforms, such as Hulu and Netflix, are exploring ways to incorporate product placement for purchase and personalization, creating a seamless shopping experience for viewers. The article also highlights the use of AI in product placement and the importance of creating a unified omnichannel customer experience. #cmswire #netflix #hulu #productplacement #streamingservices #ecommerce

Smart and timely acquisition. The privacy-first and privacy-by-design future demands solutions like these.

Very excited to see the launch of this last week in the UK! Bravo to all involved at Nexxen for bringing this to life! Nexxen’s TV Viewership Audiences leverages exclusive ACR (Automated Content Recognition) data to create custom segments based on linear and streaming behaviours, in line with the fast-changing media landscape. As streaming services surge and consumer preferences shift, advertisers in the U.K. are keen to understand the impact of linear and digital campaigns on key business outcomes (understandably so!). That's exactly what our just-announced TV Viewership Audiences (TVA) solution is bringing to the table. Read more about how TVA is changing the game today. #CTV #Linear #DigitalAdvertising #omnichannel

'Those who can demonstrate the impact of CTV as part of an omnichannel approach will be well-positioned to benefit from the anticipated growth in this area.' 📺 Read Finecast 's latest article, 'Five areas underpinning the next phase of CTV growth.' Ready to set up your first Actionable TV Ad with us? Email info@sayitnow.ai https://lnkd.in/eZUxQ-Xx #SayItNow #ActionableAds #Voice #TV #CTV #Digital Advertising

📢 Advertising Breaking News: Programmatic Advertising on the Rise for 2024! ⚠ Goodbye cable TV, hello streaming!!!! 👊 The use of algorithms in programmatic media is revolutionizing advertising, helping brands to invest more strategically and impactfully. With a focus on connecting and engaging the target audience, this approach promotes scalability, optimization, and superior results (look at that #ROI soaring 📈). Predictions indicate a significant increase in cross-channel and omni-channel programmatic advertising in 2024. Brands are adopting multiple channels such as mobile, video, display, and voice to reach consumers across various entertainment devices. 📺 Connected TV (CTV) emerges as a key part of this integrated strategy, as more viewers ditch cable TV in favor of streaming. With nearly 90% of spending on #CTV advertising already programmatic, EMARKETER predicts this trend will continue growing next year. Television networks are also adjusting their strategies, with more embracing flexible programmatic models. Disney Advertising leads this transformation, standing out in integrating programmatic deals. For 2024, further consolidation of programmatic advertising is expected, with networks and advertisers adopting more rigorous approaches to optimizing campaigns and adapting to changes in audience behavior. #ProgrammaticAdvertising #DigitalMarketing #CTV #CrossChannel #OmniChannel #DigitalStrategy #Streaming #Algorithms #DigitalImpact #2024Trends

For this year's Big Game, modern marketers are thinking about more than just the TV set. They’re thinking omnichannel. They’re thinking multiple devices, streaming tie-ins, built-in QR codes, first-party data plays, and about the many opportunities to engage with consumers before, during, and after kickoff. #advertising #livesports #firstpartydata

Shoppable integrations are taking the streaming industry by storm! Bloomberg recently published a report highlighting the rise of #shoppable integrations in streaming services, showing that this trend is popping up everywhere. From mobile games to advertising breaks, this new direction is taking the industry by storm. Amazon Prime Video, for instance, has introduced advertisements in the US, a clear indication of the direction the industry is moving towards. As a tech enthusiast heavily involved in the #UGC marketing platform, I couldn't agree more with this trend. It's a clear win-win. Retailers get a new avenue to showcase their products, and streaming services get a fresh revenue stream. Our focus at Idukki is on creating shoppable videos and social proof, so this news is music to our ears. We're excited to see how this trend unfolds and the multitude of opportunities it will undoubtedly bring to the retail and D2C brands we serve. The future of retail is digital, and it’s happening right now. Check out more here: https://lnkd.in/eR8iYgJY and https://lnkd.in/eVjFMjn4 #shoppableintegrations #streamingtrends #retailrevolution #digitalshopping #streamingcommerce #ecommerceboom #shoppablevideos #retailinnovation #D2Cbrands #streamingadvertising

Today, we announced a partnership with Walmart Connect. Our goal? Streamline the process by enabling advertisers to plan, purchase, and evaluate campaigns against data sets crucial for their business growth through programmatic activation. Brands have the opportunity to engage with Walmart's shopper segments through Disney's premium content, creating a powerful synergy for advertisers. Dive deeper into how this can transform your advertising strategies and drive business outcomes in the latest from AdExchanger and Adweek #RetailMedia #Advertising #Streaming #DataInsights #Innovation https://lnkd.in/gDdPg98M https://lnkd.in/gGbV7fm6

Good, quick read that gives insight on how to get ahead of your competition. If your marketing strategy does not go beyond the traditional mediums, you are missing a ton of opportunity. #connectedtv #streaming #omnichannelmarketing #qrcodes

We know advertisers want:  ·  Access to premium supply at scale  ·  Insights that move the needle on their business ·  Simplicity to plan, buy and measure through automation.     Excited to introduce a solution to that achieves those needs – with an expanded relationship with Walmart Connect to bring the data insights that drive results across the most powerful streaming inventory in the industry – programmatically. Read more in AdExchanger! https://lnkd.in/g_Rgwnyy